neon: digital credentials & case studies 2011
DESCRIPTION
Neon Marcomm's digital marketing credentials and case studies from 2011TRANSCRIPT
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Digital Credentials
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Neon Digital Expertise
• Website design and build
• Online promotional campaigns
• Social media: Facebook page design
• Facebook Advertising (registered to buy Premium Ads)
• Email campaigns
• iPad and iPhone App development
• Animated banner ads
• Mobile / SMS campaigns linked to social media
• Augmented Reality
• Viral films and Seeding
• Online PR campaigns by country
• Viral Games: Facebook, Youtube
• Blog set-up and management
• SEO - Google Adwords / Display network ads
• Online recruitment drives / incentives
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Website design & build
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Promotional: Sanyo Xacti
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Blenheim Capital began as a joint venture with
Barclays Capital, specializing in Offset Finance for
countries spending on defence and aerospace.
Neon’s work has included: brand guidelines,
corporate brochure production, event branding for
Farnborough, Paris, Dubai and Bahrain Air Shows as
well as BRIDEX in Brunei.
To support the events we have also managed an e-
invite system, website online and trade press advertising and a produced a corporate video.
Website design and animated online ads - Blenheim Capital
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Social Media
• Facebook recruitment proposal for Rubik’s with built in mechanic for viral
spread
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Social Media
• Facebook based promotion for Go Ape. Live cam to interact with Ape in tree
house. Text or Twitter to make requests and WIN prizes
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Social Media
• Facebook Premium Ads
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iPhone and iPad App development
• Belfast Telegraph news app
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Animated Banner Ads
• Belfast Telegraph – digital suite
(skyscraper, MPU, leaderboard, bellybuster, mobile ads)
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Floating Ads
• Sanyo Xacti Interactive Floating Ads on Metro.co.uk
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Mobile driving app downloads & social media
• Jameson, Kahlua and Belfast Telegraph
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Augmented Reality
• Havana Club travel Retail Proposal. Augmented Reality instant Win.
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Guide Prices For Digital Development*
Facebook App £20-25k
Augmented Reality (mobile and web solution) £70-85k
Mobile App (smartphones) £25 - 40k
iPad app £50-60k
SMS text 2 win promotion (prize draw) £5k
SMS text 2 win promotion (instant win) £7-10k
Facebook Premium Ad campaign Min spend £10k
Interactive Multi-Path Youtube Video £35-50k
*Prices are ballpark and depend on full specificationsPrices may vary according to functional requirements
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