neotec josé luiz n. frauendorf june, 2001 brazilian mmds operators association
TRANSCRIPT
NEOTECNEOTEC
José Luiz N. Frauendorf June, 2001
BRAZILIAN MMDS OPERATORS ASSOCIATIONBRAZILIAN MMDS OPERATORS ASSOCIATION
WHAT IS MMDS ?WHAT IS MMDS ?
NEOTEC
MULTIPOINT MULTICHANNEL
DISTRIBUTION SYSTEM
MMDS SPECTRUM
UP-STREAM (MDS)
DOWN-STREAM (MMDS)31 Channels - 6MHz
NEOTEC
BAND ALLOCATION
0
100
200
300
400
500
600
FM Off- AirTV
850 MHz 930 MHz 1.9 GHz 1.9 GHz 2.5 GHz 3.5 GHz 3.9 GHz 10.5 GHz 15 GHz 21 GHz 23 GHz 28 GHz
Ban
dw
idth
per
Lic
en
see (
MH
z)
Cellular PagingPCS N
MMDS
FWA
Point-Multipoint
Point-PointPoint-Point
Point-Point
LMDS
PCS W
C Band
SPECTRUM ATRACTION
FM
Off Air TV
MMDS
* C Band
LMDS10.5 GHz
Cellular
PCS W
FWA
15 G
Hz
21 G
Hz
23 G
Hz
Paging
PCS N
BAND WIDTH x ATTENUATION
MMDS STRENGTHMMDS STRENGTH
• Lower cost than cableLower cost than cable
• Investment only at customer’s premiseInvestment only at customer’s premise
• Fast to implementFast to implement
• Reliable - protected spectrumReliable - protected spectrum
• Ideal for small and medium marketsIdeal for small and medium markets
• Convergent Technology (video, voice and data)Convergent Technology (video, voice and data)
• Benefits from cellular technology improvementsBenefits from cellular technology improvements
NEOTEC
MMDS APPROACHMMDS APPROACH
- Pay TV the only service- Pay TV the only service
- Analog technology- Analog technology
- Macro cell distribution- Macro cell distribution
- Line-of-sight only- Line-of-sight only
- Residential market only- Residential market only
- Multiple services (video, - Multiple services (video, voice and data)voice and data)- Digital technology- Digital technology
- Macro and / or multicell- Macro and / or multicell
- Line-of-sight not required- Line-of-sight not required
- Residential - Residential and and corporate corporate marketmarket
YESTERDAYYESTERDAY TODAYTODAY
MULTIMEDIA CONCEPT
BROADCAST:VideoAudio
Telecommunication:Phone / Fax
Data / Internet
PAY-TVPremium TV
PPV / VODGamesMusic
+SINGLE
SERVICEPROVIDER
Residential Market:Residential Market:– Analog VídeoAnalog Vídeo– Digital Video Digital Video – Fast Internet AccessFast Internet Access
Corporate MarketCorporate Market::• Internet AccessInternet Access
– ““VPN´s” - Virtual Private NetworkVPN´s” - Virtual Private Network– Video ConferenceVideo Conference– IP TelephonyIP Telephony
POTENTIAL SERVICESPOTENTIAL SERVICES
NEOTEC
WHY IS MMDS SO IMPORTANT TO BRAZIL?
NEOTEC
BRAZIL RESIDENTIAL MULTIMEDIA MARKET
• Total Population = 160.000.000 Inhabitants
• Total Homes = 40.000.000 HH
• Total “A”, “B” and “C” classes = 30%
• Total Market = 12.000.000 HH
• Total Subscribers = 3.500.000 (Today)
• Penetration in 2,005 = 60%
• Total Subscribers in 2,005 = 7.200.000 HH
BRAZIL CORPORATE MARKET
LARGE COMPANIES:
• Quantity= 5.000
• Top size = 350
• Revenue = US$ 200 mi.
to US$ 4.7 bi. (top 350)
• Data service = R$ 5.9 bi.
SMALL + MEDIUM CO.
• Quantity = 3.5 mi.
• PIB - 52% total
• Revenue = US$ 50,000
to US$ 200 mi.
• Data service = R$ 12 bi.
Source TELETIME March 2,001
Periferic Region( < 200 HP / Km)• MMDS• DSL modems• Cable modems
Urban Region( > 200HP/Km)• Fiber• LMDS• MMDS• DSL modems• Cable modems
Rural Region(< 50 HP/Km)• MMDS• Satellite
MMDS MARKET POSITIONING
NEOTEC
MMDS - PLANNING
NEOTEC
CAPACITY
COVERAGE
INTERFERENCE
MMDS - PLANNING KEY POINTS
NEOTEC
DIGITAL 3D MAPSURFACE AND STREETS
NEOTEC
TRANSMISSION
TRANSMISSION MODELING
NEOTEC
NEOTEC
Aracaju - Teleserv - Potência recebida X Distância
-80-75-70-65-60-55-50-45-40-35-30-25-20-15-10-50
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 22000 24000 26000
distância(m)
Po
tên
cia
rece
bid
a (
dB
m)
Pt = 43 dBm Lt = 4,0 dB Gt = 15.2 dBi ; Ht=150m Hr=10m
Gr = 20 dBi Lr = 3,5 dB
mai/01
Beta Telecom Consultores
NF = 2 dB Ta = 175 K; MSD = - 106,7 dBm
DMA
M. Freire
Mosqueiro ( obstruido por árvores)
Soledade
ESACO
Socorro
Capuchinhos
CRASE
R. Sul Farol
S. Amaro P. Pedro
Aeroporto ( obstruido por árvores)
Laranjeiras
MaruimS.Cristovão
CANAL B2 ( teórico x medido)Nulo Da Antena
Máximo da Antena
NEOTEC
SHADOW AREAS
NEOTEC
SHADOW AREAS vs. TARGET MARKET
NEOTEC
NEOTEC
NEOTEC
FREQUENCY PLANNING
NEOTEC
ANALOG / DIGITAL VIDEO HEADEND BLOCK DIAGRAM
NEOTEC
DVBSATELLITERECEIVER
LOCALSOURCE
ANALOGSATELLITERECEIVER
OFF-AIRDEMODULATOR
MPEG - 2ENCODER
MPEG - 2ENCODER
MPEG - 2ENCODER
AUDIO
VIDEO
A/V
A/V
MULTIPLEXERQAM
MODULATORSCRAMBLER
COMBINER
BRODBAND TRANSMITTER
ANTENNA
SIGNAL AQUISITION SIGNAL PROCESSINGSIGNAL
MODULATIONSIGNAL
TRANSMISSION
DIGITAL HEADEND BLOCK DIAGRAM
CA
DVBSATELLITERECEIVER
LOCALSOURCE
ANALOGSATELLITERECEIVER
OFF-AIRDEMODULATOR
A/V (PAL/M)
PACH-PANNEL
VIDEO/AUDIOBTSC/SAP
MODULATORSCRAMBLER
COMBINER
BRODBAND
TRANSMITTER
ANTENNA
SIGNAL AQUISITION
SIGNALPROCESSING
SIGNAL MODULATION
SIGNALTRANSMISSION
ANALOG HEADEND BLOCK DIAGRAM - BROADBAND TX
NTSC/PAL-MTRANSCODER
ANALOGSATELLITERECEIVER
A/V NTSC/PAL-MTRANSCODER
A/V
A/V (PAL/M)
AUDIOEQUILIZER
(n+1)
INTERNET HEADENDBLOCK DIAGRAM
NEOTEC
Receiving Antennas(“up-stream”)
Transmitting Antennas(“down-stream”)
CMTS
INTERNET HE BLOCK DIAGRAM
CUSTOMER’S PREMISE EQUIPMENT (CPE)BLOCK DIAGRAM
NEOTEC
DISTRIBUTION BLOCK DIAGRAM
NEOTEC
nINDOOR
AMPLIFIERDIVISOR
(1:2)
DIGITALSTB TV
CABLEMODEM
IPADAPTER
(LAN)
CPE
ANTENNA + TRANSCEIVER(Integrated)
ANTENNA + BDC (Integrated)
ANTENNA + BDC (Integrated)
BLOCKDOWN
CONVERTER
SETOP BOX
SETOP BOX
TV SET
TV SET
TRANSCEIVER
TV SET
CABLE -MODEM
IPPV - TELCO RETURN
BLOCKDOWN
CONVERTER
PC
PC
SETOP BOX
DIGITAL PAY-TV SERVICE
TELCO RETURN (2,4 kb/s) (115kb/s) DIGITAL PAY-TV SERVICE
+INTERNET TELCO RETURN
256 kb/sDIGITAL PAY-TV
+INTERNET TWO-WAY
SERVICE
ANTENNA + BDC (Integrated)
ON / OFFBLOCKDOWN
CONVERTER
TV SET
ANALOG PAY-TV SERVICE
CPE OPTIONS - BLOCK DIAGRAM
NEOTEC
SYSTEM ARCHITECTURE
NEOTEC
DOCSIS “+” STANDARD
BIDIRECTIONAL MMDS SYSTEM
IP TRAFFIC TRANSPARENT
NETWORK OVERVIEW
WHAT IS “NEOTEC”?
NEOTEC
MMDS OPERATIONSGEOGRAPHIC DISTRIBUTION
House Holds = 18.7 mi. (81%)Operations = 92 (63%)Municipality = 338 (72%)
(NEOTEC)Total
NEOTEC
CHALLENGES• Internacional Market Demand• Industry Standard• Open System • Near “line-of-site” Installation• Suppliers Diversity• Equipment Cost• Market / Investor’s perception
Latin America and specially Brazil are the largest marketsLatin America and specially Brazil are the largest markets
THANK YOUNEOTECR. Pedroso Alvarenga, 505 /13204531-011 São Paulo S.P. Brazilc/o: José Luiz N. Frauendorfe.mail: [email protected]: (55-11) 3167-6252