nepa blogcon 2014: session 3 - christina hitchcock, it’s a keeper & megan galko, nepa mom
DESCRIPTION
Presenter: Christina Hitchcock, It’s a Keeper & Megan Galko, NEPA Mom Title: Make $$ With Your BlogTRANSCRIPT
Make $$ With Your Blog
About Megan
• Stay at home, homeschooling mother to five beautiful children ages 10 and under.
• Former reporter the Scranton Times/Tribue and worked as Deputy Communications Director for the Department of Community and Economic Development under three Governors.
• Has worked with brands such as CVS, Verizon, Bissel, Crock Pot, Soda Stream and Hersheypark.
• Ambassador for Project Envolve, which is a division of PPL Electric
• Voted Best Lifestyle Blogger for 2013• Lives in Roaring Brook Twp., with husband Vince and 5
kids and one dog
About Christina
• Mom, wife, recipe hoarder, full time blogger
• Chief cook & bottle washer at It’s a Keeper
• Field editor for Taste of Home magazine
• Kitchen Expert for GoodCook.com
• Contributor on WNEP’s Home & Backyard
• Worked with many national brands
• Voted Best Blogger of 2013 by Electric City
1. Ads
2. Affiliates
3. Sponsorships
4. Product Reviews
5. Business CTAs
Ad Networks
Pros vs Cons
• Passive income
• Easy to implement
• A lot of networks to choose from
• Earnings are driven by pageviews
• Need to optimize to make increase earnings
• Setting up a successful waterfall can be tricky
Affiliate Networks
Pros vs Cons
• Easy to set up
• Many options
• Flexible
• Very competitive
• Commissions can fluctuate
• Takes time to build your reader’s trust
Sponsorships
Pros vs Cons
• Work with the companies you believe in
• Flexible
• Build relationships
• You need to sell yourself
• VERY competitive
• You need to deliver
Product Reviews
Pros vs Cons
• Work with the companies you believe in
• Flexible
• Build relationships
• What if you don’t like the product?
• Does it fit your niche?
• What are you willing to work for?
Business CTAs
What Can You Sell?
• Printables
• Ebook
• Training
• Consulting
• What else???
Pros vs Cons
• Best way to earn income
• Flexibility
• The sky is the limit
• May require a lot of work
• What sets you apart?
• How will you promote it?
QUESTIONS?
Megan GalkoNEPAMom.com
Facebook.com/nepamom
@nepa_mom
Pinterest.com/nepamom
Instagram.com/nepamom
Youtube.com/nepamomdotcom
Christina Hitchcockitisakeeper.com
Facebook.com/itsakeeper
@itsakeeperblog
Pinterest.com/itsakeeperblog
Instagram.com/itsakeeperblog
Youtube.com/itsakeeperblog