nerve 2012-dharmesh-shah
DESCRIPTION
EO Nerve 2012 KeynoteTRANSCRIPT
![Page 1: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/1.jpg)
Ideas For Building A Business Dharmesh Shah
Founder/CTO HubSpot
![Page 2: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/2.jpg)
I’m Dharmesh. And I’m a total geek.
@dharmesh CTO @hubspot
Caffeine to code
converter
Startup Junkie
Anti-social guy with 129,000
twitter followers
![Page 3: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/3.jpg)
Who here is an entrepreneur?
![Page 4: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/4.jpg)
Congratulations!
You have a genetic flaw.
![Page 5: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/5.jpg)
Entrepreneurs have a
marketing problem
![Page 6: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/6.jpg)
You’re an entrepreneur?
That’s
awesome!
What’s that?
![Page 7: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/7.jpg)
We’re magicians:
We create something
out of nothing
![Page 8: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/8.jpg)
Startup #1: Ignorance is bliss
![Page 9: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/9.jpg)
Startup #2: “Experienced Entrepreneur”
![Page 10: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/10.jpg)
![Page 11: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/11.jpg)
![Page 12: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/12.jpg)
“The Georgia Tech of Massachusetts”
![Page 13: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/13.jpg)
![Page 14: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/14.jpg)
10 Beta Customers
2 Leads Per Day
5 Employees
$500k Small seed investment
by Founder
![Page 15: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/15.jpg)
Customers
2006 2007 2008 2009 2010 2011
48
317
1150
3855
5961
3
![Page 16: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/16.jpg)
![Page 17: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/17.jpg)
![Page 18: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/18.jpg)
![Page 19: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/19.jpg)
I can triple my leads?
That’s awesome!
![Page 20: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/20.jpg)
But I can’t handle double the customers!
![Page 21: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/21.jpg)
An abudance of leads lets you cherry pick your customers.
![Page 22: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/22.jpg)
Marketing was about pushing messages out.
![Page 23: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/23.jpg)
Angering people is bad marketing.
![Page 24: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/24.jpg)
24
86% skip TV ads
91% unsubscribe
2/3 on FTC’s
DO NOT CALL list
44% of direct mail is never opened
Email usage is declining by as
much as
59%
25% of your list
expires each year
![Page 25: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/25.jpg)
When I grow up, I hope junk mail and spam are gone. Thanks. @sohan
![Page 26: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/26.jpg)
Today it’s about pulling people in.
![Page 27: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/27.jpg)
![Page 28: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/28.jpg)
Outbound Marketing Make marketing about creativity not cash.
vs.
![Page 29: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/29.jpg)
INBOUND MARKETING
$
$
![Page 30: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/30.jpg)
Where can you “get found”?
![Page 32: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/32.jpg)
![Page 33: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/33.jpg)
As ye SEO, so shall ye reap.
(SEO = Search Engine Optimization)
![Page 34: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/34.jpg)
![Page 35: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/35.jpg)
VS.
35
![Page 36: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/36.jpg)
Building Assets
Renting
Attention
![Page 37: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/37.jpg)
Inbound Gives You Leverage
![Page 38: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/38.jpg)
Value disproportionaly accrues to the winners.
![Page 39: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/39.jpg)
Pick your keywords
wisely.
![Page 40: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/40.jpg)
Don’t pick a fight with a ninja. (Unless you’re a ninja)
![Page 41: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/41.jpg)
![Page 42: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/42.jpg)
Lets talk about social media…
![Page 43: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/43.jpg)
Even normal people
use twitter now.
(via @dharmesh)
![Page 44: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/44.jpg)
Outbound Marketing
The basics: 1. Bio in Profile (76% fail)
2. Avatar 3. Background 4. Website Link (80% fail)
5. Location
![Page 45: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/45.jpg)
It’s not just for college kids any
more.
![Page 46: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/46.jpg)
![Page 47: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/47.jpg)
1 out of every 8 minutes online
is spent on Facebook.
![Page 48: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/48.jpg)
Outbound Marketing
Write a blog: out-teach
your competition.
![Page 49: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/49.jpg)
How do I get more traffic to my blog?
![Page 50: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/50.jpg)
Outbound Marketing
Make it dead-simple to share your content.
![Page 51: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/51.jpg)
Craft content for the up-vote
![Page 52: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/52.jpg)
52
![Page 53: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/53.jpg)
Analyze your data. Figure out
what works.
![Page 54: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/54.jpg)
Not having fun? You’re doing it wrong!
![Page 55: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/55.jpg)
Outbound Marketing
The key to successful inbound marketing…
![Page 56: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/56.jpg)
![Page 57: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/57.jpg)
Inbound Marketing: Get Found using Google, Social Media and Blogs
InboundBook.com
![Page 58: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/58.jpg)
Random things I’ve
learned along the
way.
![Page 59: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/59.jpg)
Prevail over the problem, not the
competition
![Page 60: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/60.jpg)
Make the customer the star
(not you)
![Page 61: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/61.jpg)
We don’t just make marketing
software. We make
![Page 62: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/62.jpg)
![Page 63: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/63.jpg)
![Page 64: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/64.jpg)
Success is making those that believed in you look brilliant.
![Page 65: Nerve 2012-dharmesh-shah](https://reader034.vdocument.in/reader034/viewer/2022052523/5561da64d8b42aa83f8b5c73/html5/thumbnails/65.jpg)
The danger is not that our aim is too high and we miss, but that it is too low, and we reach it. ~Michelangelo