nes enterprise series 2010 - riding the mobile revolution

Copyright 2010, 2359 Media Pte Ltd http://2359media.com

RIDING THE MOBILE REVOLUTIONa presentation by 2359 Media Pte Ltd

http://2359media.com

The Apple iTunes App Store Changed Everything

iPhone 2G - 74 Days

iPhone 3G S - <1 Day

iPhone 4 - ~ 2 Hours




App Store Sizes1. Apple App Store - 300,000 apps

2. Android App Store - 100,000 apps- Unofficial estimates suggests 140,000 apps

3. Blackberry App World - 15,000 apps

4. Ovi Store has 18,000+ ‘content items’- Includes ringtones, wallpapers and songs as well as apps

5. iPad App Store has 20,000 apps- Unofficial estimates suggests 32,000+




App Store Downloads6. iPhone App Store - >6 billion

- 5th to 6th Billion in less than 2 months

7. Android App Store - >1 billion

8. Ovi Store - 1.7m daily

9. Blackberry - 1m daily

10.iPad - 35m in first 2 months

11.GetJar - 3m daily




iOS Outperforming Prime TVBetter Advertising Platform even as of now?




So I have this App Idea...




1. Build a Company, Not an App



2. Always start with...


3. What’s your Business?




a. The One App: Angry Birds

- iPhone - 50 million, Android - 10 million- Paid: 12 million iPhone ($0.99), 0.5 million iPad ($4.99)- 12m views of YouTube video for the game- 1m downloads of Angry Birds Halloween in <1 week




SG Mahjong

- Developed by Gamefrontz Singapore- Top 25 Paid App on SG iTunes App store for 2 years




Additional Monetization




b. App Studios: Backflip Studios

- More than 15 different titles in 1.5 years- 45 million downloads- 1 billion hours of interaction time




c. Services/Apps around Apps




SG Malls>250,000 users across various smartphone platforms




~50 Successful Apps & Counting• As a leading mobile applications development company in

Singapore, 2359 Media has published ~50 apps for the various smartphone platforms (e.g. iPhone, iPad, Android, Blackberry, Bada and Windows Phone 7)

• Including Popular Apps such as:

Education Property Utility Magazine News Healthcare




4. Buzz & Engage Communities


5. Release Often and Iterate




Mobile Creation PlatformEasy way to create rich media ads/apps for mobile devices




Just do it :)



nes enterprise series 2010 - riding the mobile revolution

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