N E S C A F É A R A B I A N A :R A M A D A N C A M P A I G N

Brand Awareness

T H E C H A L L E N G E

NESCAFÉ Arabiana launched into the

Saudi market in 2013, but struggled to

capture the Arabic coffee drinkers. The

core insight they found was that many

people judged the product without

having tried it.

O U R S O L U T I O N

Prior to Ramadan we launched a month

long campaign, seeding the idea to try

the product. As a part of the campaign

we created social content leveraging a

brand asset that had been established

in the market. Each piece had both a

timely relevance and played off the idea

of a stubborn character that needed

persuasion.

T H E R E S U L T S

The content pieces gained an average

of 961K views each and an average

engagement rate of 7.68%, with a 10K

increase in followership on Instagram.

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