nescafe social media analysis q4 2015
TRANSCRIPT
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Nescafeon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Nescafe FB
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Nescafe: Social Media Report
This report looks at how
Nescafeperformed on social media between
October 1st – December 31st, 2015
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Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
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Analysis of
Nescafe USAFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,076,536 10,922 1.02%United
States
Mostly Older, Female and
Attached.
Nescafe USA
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Engagement Score Total Fan Posts
454 100
Total Posts Brand Response Rate
2 39.00%
Total Likes Avg. Reply Time
3,893 1 day, 1 hr, 3 mins
Total Comments General Sentiment
213 Neutral
Total Shares
315
BRAND POSTS FAN POSTS
Brand Overview
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1,058K
1,060K
1,062K
1,064K
1,066K
1,068K
1,070K
1,072K
1,074K
1,076K
1,078K
1,080K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,076,536
New Fans
10,922
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Engagement
0
250
500
750
Nescafe USA had an average engagement score of 454 and a highest of 509.
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Community Analysis
Nescafe USA fans are mostly Older, Female and Attached. Nescafe USA fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
12%
88%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
United States
Mexico
Philippines
India
Egypt
Pakistan
Malaysia
Bangladesh
Indonesia
Argentina
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0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Choice 2
NESCAFÉ 2
cup 1
Taster 1
http://bit.ly/1kKzIZt 1
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50%50%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Nescafe USA responded to 1 conversations generated by the 2 Posts they published.
Nescafe USA receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
03-DEC-15, THU 11:53PM
The comforting warmth. The signature aroma. The sophisticated taste. Savor all
three this holiday se ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
509 2,196 134 188 Positive
16-DEC-15, WED 1:16PM
In this season of giving, introduce your family and friends to the refined taste of
NESCAFÉ® Taster' ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
395 1,697 79 127 Positive
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Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3
0 100 200 300 400 500
Videos
Plain Text
Links
Photos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Top Keywords Used Frequency
Siempre que sea
Nescafé
22
Nescafé Latino 22
Mountain Blend 18
https://www.facebook
.com/Easy96com-
12658
6
instant coffee 6
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
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Nescafe USA responded to 39 conversations generated by the 100 Posts fans published.
Nescafe USA appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
39%
61%
Brand Participation Brand Non Participation
23%
5%
72%
Posititve Negative Neutral
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Analysis of
NESCAFE USATwitter Account
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
12,105 288 2.44% United States
NESCAFE USA@NescafeUSA
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12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
12,105
New Followers
288
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4K
4K
4K
4K
4K
4K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
4,142
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0 1
0 1 2 3 4 5
#nescafe*
#fairtradechat*
#desayuno*
#sampling*
#thenicebot*
#shakeolgy
#goodmorning*
#iot*
#cafeconcanela
#tortillaespanola*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
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0
0.5
1
1.5
2
2.5
3
3.5
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
nescafe fairtradechat desayuno sampling thenicebot
Spread of Hashtags by day
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Average Response Rate : 37.04%
0
0.5
1
1.5
2
2.5
3
3.5
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
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Average Reply Time : 16 hours 20 minutes
0
500
1000
1500
2000
2500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
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Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
1
2
3
4
5
6
7
8
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
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0
2
4
6
8
10
12
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
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0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
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Total number of Mentions: 27
-1
0
1
1
2
2
3
3
4
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
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Influencers
Name Followers Tweets
The NiceBot 9,678 1
4seritliyazar 6,595 1
Fairtrade America 5,951 1
Dream Team 4,059 1
Jpus Brasil 2,976 1
TOP 5 INFLUENCERS
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Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now