nesta digital day, scotland
DESCRIPTION
Slides from the Digital R&D Fund Scotland's digital advisory day in November 2012. You can find out more about the day and the Fund here: http://www.nesta.org.uk/areas_of_work/creative_economy/digital_rnd_scotland/assets/features/digital_days_scotlandTRANSCRIPT
Nesta Digital R&D Fund Scotland
Digital Advisory Day
Gillian Easson Twitter: #rndscot
Nesta Digital R&D Arts and Culture, Scotland
The Fund’s overall objective is: “to enable the use of digital technologies in the arts and cultural sector to engage audiences in new ways and to create opportunities for new business models”
The Fund is a partnership between Creative Scotland, Arts & Humanities Research Council (AHRC) and Nesta to support arts and cultural organisations across Scotland who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models.
Supporting cultural/arts organisations to innovate
Arts organisation
Digital innovation projects and sector-wide knowledge
Technology partner
Research team
Digital R&D Fund
Enabling arts and cultural organisations to engage audiences in new ways and create opportunities for new business models, through the use of digital technology.
Audience engagement and reach:
Broadening - capturing a larger share of the population known to
be traditional participants but who currently do not participate
Deepening - intensifying current participants level of involvement by eg increasing the number of attendances or by the degree of audience (active or passive) engagement Diversifying - attracting new audience groups/different demographic (eg young people/rural population/ international market).
Business models
A business model is the mechanism by which a business intends to
manage its costs and generate its outcomes- in the case of for-
profits, the outcomes are primarily revenues earned. In the case
of non-profits, the outcome is primarily the public good created.
Fund assessment criteria
Innovation in the proposal Wider impact to benefit for the sector (learning /
replication) Collaboration is genuine Project delivery and timeframe (value for money /
realistic)
Spread of projects
Nesta / AHRC / Creative Scotland – panel decision
Digital R&D Scotland extra info
International Case Studies: Digital Developments in the Arts & Cultural Sector:
Analysis of Applications: for the Digital R&D Fund
Scotland First Call
www.nesta.org.uk/digital_rnd_scotland
Digital R&D Fund – second call timetable
1 February 2013 (midnight): Deadline for applications 26 February 2013: Organisations informed of funding decisions 21 March 2013: One day collaborative workshop bringing together successful organisations (then 3 month wkshps) 1 November 2013 All project activity must be completed.
