Nestle

INTRODUCTION

It was founded in 1867 by HENRI NESTLE.Was listed no.1 in fortune global 500 as the World’s most

profitable corporation.Ranked no.13 in FT global 2011 with market capitalization of

$200 millionHas 499 factories in 86 countries and employs more than

3,28,000 people.Mainly deals in chocolates, milk products, magi, soup,, sauce, coffee, tea. Milking, and mineral water etc.

Nestle: Advertising Strategy

Uses the same symbols worldwide.

“think globally and act locally” production formulation vary to suit cultural Differences

Nestle: Advertising Strategy• Reduce prices and introduce smaller packages for products to make them affordable has also implemented many promotional schemes.• The company has also promoted there products like giving free samples of new products free with old popular and famous product.

Nestle: Advertising Strategy• It also came up with products which will target the children like fruitips, milk bar, nestle Chinese magi noodles.• In The spirit of caterting to pakistan tastes magi introduced magi pickles in 5 variants benchmarked to give her “ghar ka swad”

Nestle: Advertising Strategy

• Nestle launches new campaign for kitkat uses animation for the first time in pakistan. It urges busy youngsters to take a break and notice the fun events in their surroundings

Nestle

CORPORATE SOCIAL RESPONSIBILITY

SOCIAL RESPOSIBILITY

“GOOD FOOD GOOD LIFE

“Nestle is the largest food company in the world. But more important to them is to be the world’s leading food company”

SOCIAL RESPOSIBILITY

In 2006 nestle become the first organization to adopt creating share values approach

Nestle has focused its Creating Shared Value efforts and investments on three areas-nutrition, water and rural development- as these are core to our business activities and vital for our value chain

CSV builds on a strong base of performance in environmental sustainability and compliance

SOCIAL RESPOSIBILITY• Goals met by Nestle• Eradicate extreme poverty and hunger• Achieve universal primary education• Promote gender equality and empower

women• Reduce child mortality• Improve maternal health• Ensure environmental sustainability• Develop global partnerships

SOCIAL RESPOSIBILITY

• Milking machines were provided to farmers maintaining large dairy farms• Investing in renewable sources, such as spent

coffee grounds and wood form sustainable managed forests as well as solar and wind energy.

SOCIAL RESPOSIBILITYAs for social responsibility the company says its education programs have reached 9 million people.And by changing the recipes of its foods it has

eliminated 75000 tons of trans of trans fat form its products along with 15000 tons of salt and 638000 tons of sugars Nestle is also the largest fortifier of foods with vitamins and minerals

SOCIAL RESPOSIBILITY

• Veterinary services are provided free and medicines provided at wholesale cost

• Nestle Pakistan supports local schools helps in the maintenance of public parks and green belts facilitates blood donation camps and health awareness programs

• Reducing greenhouse gas emissions from our operations by improving energy efficiency switching to cleaner fuels The Nestle Group is one of the first companies achieving the Certification of clean industry for all of its factories

Corporate Social Responsibility

FORMS CSR ASPECTS

employee safelyNestle ensures safety for employees and the improvement in labor quality• This allows the workers to increase their knowledge and skill which resulted in innovation. Innovation increases the company’s comparative advantage in the competition

Corporate Social Responsibility

• ENVIRONMENT• Nestle planted 750,000 trees in Malaysia

protect the river ecosystem as part of a reforestation project

The company also plans to reduce 5% water per ton of production to reduce water pollution

Corporate Social Responsibility

SOCIETY• Nestle has constantly innovating and changing

their products to fulfill their customer’s need • Nestle plans to double number of nutrition

and physical activity education around the world

Corporate Social Responsibility

IN INDIA Clean Drinking Water Project and Water Education Programed For children• The project has benefited more than 17000

children and even the farmers were made aware to make proper use of water during farming activities

Corporate Social Responsibility

PHILIPPINES SUSTAINABLE COFFEE FARMING TRAINING PROGRAMME:• It encourages formers to plant other crops in between rows of coffee trees to provide them with additional income

Corporate Social Responsibility

MALAYSIA

Contract Chili Farming Project • Nestle provides the rural farmers with technical

Support in the field of Chili processing 80% of chilies produced are purchased by Nestle which are been Used in MAGGIE CHILLI SAUSE

Corporate Social Responsibility

NIGERIA Quality Grains Project and awareness Campaign For Controlling Mycotoxins• Aim at reducing high levels of mycotoxins which effect cereals dry fruits and nuts due to humidity and poor storage practices

Corporate Social Responsibility

IN PAKISTAN Joint Venture For Driving Training:• Nestle Pakistan joined hands with National Highway and the Motorway Police for Drivers safety training

Corporate Social Responsibility

IN ETHIOPIA Water Efficiency Coffee Bean:Research for water efficient Coffee bean varieties screening for plant characteristics related to water efficiency has recently started Particularly in Ethiopia

Corporate Social Responsibility

IN SOUTH AFRICA Ice Cream On Wheels:• Nestle recognizes the importance of enterprise development to eradicate poverty The ice cream on wheels initiative was launched in 2006

THANK YOU Presented by Hamid Raza