Nestle India-3P’s

Aksa Dayatar Hemin Rajora Pankaj Shivde Mansi Sata Saijyothi Shetty Sneha Jagdale Vineeth Nair

Nestle India

Nestlé India. is part of Nestlé S.A. Swiss multinational company headquartered in Vevey, Switzerland.

The Company continuously focuses its efforts to understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings.

Nestle India- Product Mix

Nestle India-Overview

Product Width consists of 4 Product Lines

1. Milk Products2. Beverages3. Prepared Dishes & Cooking Aids4. Chocolates & Confectioneries

Nestle India-Cntd

Product Length-51 (Total)

1. Milk Products-132. Beverages-63. Prepared Dishes & Cooking Aids-164. Chocolates & Confectioneries-16

Nestle MunchMunch was launched in 1999. Nestle Munch is a incredible blend of crunchy wafers and delicious choco-layer.

Product

• Product: Nestle Munch• Product Level: Expected Product• Product Depth(3): 4g, 13g, 24g

Pricing

• Munch was launched with objective of maximizing Market share• It is low priced to encourage customers to make

impulse purchase• It is priced at Rs 2/-, Rs 5/-, Rs 10/-• Nestle Munch is now available only in Rs 5/- Pack

of 13g.

PromotionAdvertising:• TV• Radio • Bus Hoardings In 2004, the brand roped in the Bollywood actress

Rani Mukharjee as the brand ambassador. The brand is promoted heavily across the visual media.

Nestle munch is being repositioned with advertising campaign with Vijendra Singh.

Nestea

The Nestea Brand is Licensed to Beverage Partners Worldwide(BPW), the joint venture between Coca- Cola and Nestle. Nestle holds the right to manufacture and market Nestea Brand.

Product• Product: Nestle Nestea• Product Level: Expected Product • Product Depth: • In terms of no of bags- 25, 40, 80,150 & 250 Bags.• In terms of flavours-Peppermint, citrus fruit,

mango and peach, apple, vanilla are the new variants launched.

Price• Nestea Black -40 bags Rs. 40.99 • Nestea Black- 80 bags Rs. 78.99• Nestea Black -150 bags Rs. 145.99 • Nestea Black -250 bags Rs. 235.99 • Peppermint - 25 bags Rs. 49.99• Mango & Peach- 25 bags Rs. 39.99• Apple -25 bags Rs. 40.99• Vanilla -25 bags Rs. 41.99 All the products are “Odd Priced” to create a

psychological impact

Promotion Very aggressive Sales promotion Free Samples were distributed on the Cash counters

in supermarkets. 40% of Promotion Budget on Advertisements during

Launch Phase Planning on getting into event promotions in the

coming year.

Maggi 2 min Masala

Nestle Maggi noodles falls under the category of prepared dishes of Nestle. The 2 Minute Noodles makes a great base for a quick and delicious meal. The all time favorite that everybody calls “Meri Maggi”

ProductProduct- Maggi 2 min Masala instant noodles.Product level- Expected level.Product depth(5)- 75g, 150g, 300g, 450g, 600g

Quantity Price(Rs)75g 10150g 20300g 40450g 60600g 80

Pricing Objective- Market Penetration

Pricing

Promotion

• Advertisement• Events • Maggi is one of the brands which succeeded in

diffentiating it firstly on basis of operational value i.e it can be made 2 min then later in maturity stage on the basis of sentiments i.e ‘Meri Maggi’ where the consumers were encouraged to share their experience of having Maggi and also provided them opportunity to be part of the Packaging and labeling.

Thank you!