1. It was founded in 1867 by HENRI NESTLE. Was listed no.1 in fortune global 500 as the Worlds most profitable corporation. Ranked no.13 in FT global 2011 with market capitalization of $200 million. Has 449 factories in 86 countries and employs more than 3,28,000 people. factories in india set up in 1961 at Moga (Punjab), Choladi (Tamilnadu), Nanjagud (Karnatka), Samalakaha (Haryana), Ponda (Goa)

2. VISION Nestl's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality. 3. MISSION We strive to bring consumers foods that are safe, of high quality and provide optimal nutrient to meet physiological needs. Nestle helps provide selections for all individual taste and lifestyle preferences. 4. MAGGI Xtra-delicious Magical Masala MAGGI HUNGROOO MAGGI 2-Minute Noodles MAGGI Masala Dumdaar Noodles MAGGI Xtra-delicious Chicken Noodles MAGGI Vegetable Atta Noodles MAGGI Vegetable Multigrainz Noodles MAGGI Cuppa Mania MAGGI Sauces MAGGI Bhuna Masala MAGGI Coconut Milk Powder MAGGI Healthy Soups MAGGI Magic CUBES MAGGI Masala-ae-Magic MAGGI Nutri-licious PAZZTA 5. NESTL DARK CHOCOLATE NESTL KIT KAT NESTL BAR ONE NESTL MUNCH NESTL MUNCH POP CHOC NESTL MUNCH ROLLZ NESTL Milk Chocolate NESTL MILKYBAR NESTL MILKYBAR Choo NESTL MILKYBAR Crispy Wafer Eclairs POLO HOLE NEW FASHION POLO 6. NESTL a+ NESTL Bhuna Jeera Raita NESTL ReaL Fruit Yoghurts NESTL MILKMAID NESTL MILKMAID Creations NESTL NESLAC NESTL EVERYDAY Dairy Whitener NESTL EVERYDAY Ghee 7. What the Brand Is... Brands products or firms whose names and/or logos are readily recognised and associated with particular characteristics Branding - is the process of using a name, sign, symbol or other creative element to identify a product and emphasise its position in the market 8. Brand name: can be achieved using a company name promises the consumer particular benefits considered by a company to be its most important intangible asset becomes perment to a product's success 9. Promotion Strategy The Have a Break, Have a Kit Kat theme appeared briefly in 1939, but has been the on-going Kit Kat slogan, or strapline, since the mid 1950s Kit Kat's advertising is concentrated in two media: television commercials - which follow the well-known Have a Break tradition posters - where the powerful colours of the pack and product are used to dramatise the message 10. Products Ice Cream ChunKy Kit Kat Bar Kit Kat Snacks Frozen Desserts Pop Chocs 11. The launch of Kit Kat ChunKy proved to be one of the best marketing success stories in recent times Over 50 million bars were despatched within the first few weeks of the launch Kit Kat ChunKy almost immediately became the best selling countline, and this success story has continued The success of the launch 12. The 4 Ps of Marketing 13. The 4 Ps Referred to as The Marketing Mix All four Ps are essential to the success of a marketing plan for either a product or a service 4 Ps stand for Product Price Place Promotion A mix of all the four Ps is necessary to sell a product in market 14. Product Refers to the benefits of buying a product What need does the service/product fulfill Quality Some people really want quality (Ferrarri) Features How will your product/service differ from the competition What will you do differently? Design How is it going to look? Consumers often will purchase because it looks cool 15. Product Packaging if your selling a product what image will the packaging communicate? Range of Products what complimentary products may you offer If service: Will you offer other products with your service 16. Price Marketing is responsible for establishing the price of their service/product Must consider the costs of all the inputs (materials, labour, etc) Mark-up Price How much profit do you want to make on every product/customer 17. Price Different Pricing Strategies Competition basing your prices on those of the competition Penetration making your price low while new just to get some business Bundle putting the product/service with another item and bundling the prices Psychological making the price say something about the quality of your product 18. Place Simply refers to how & where you are going to sell the product to the consumer Direct Distribution selling your product directly to the consumer Indirect Distribution sold through a 3rd party 19. Promotion A successful product or service means nothing unless the benefit of that product/service can be communicated to the Target Market There are many ways to get the word out Public Relations Advertising 20. Nestl :MARKETING STRATEGY Uses the same symbols worldwide. think globally and act locally Product formulation vary to suit cultural differences. 21. Nestl ;MARKETING STRATEGY Reduce prices and introduce smaller packages for products to make them affordable has also implemented many promotional schemes. The company has also promoted their products like giving free samples of the new products free with old popular and famous product. 22. Nestl :MARKETING STRATEGY It also came up with products which will target the children like fruitips, milky bar choo, nestle Chinese maggi noodles. In the spirit of catering to Indian tastes maggi introduced maggi pickles in five variants benchmarked to give her ghar ka swad. 23. Nestl :Advertising Strategy Nestl launches new campaign for Kit Kat,uses animation for the first time in India. It urges busy youngsters to take a break and notice the fun events in their surroundings. 24. SWOC Analysis STRENGTH WEAAKNESS OPPORTUNITIES CHALLENGES 25. Unmatched product and brand portfolio. R&D capabilities. Nestl invested more than $2 billion in R&D in 2011 . Distribution channels and geographic presence. Brand reputation valued at $7 billion. Strengths Inability to provide consistent quality in food products. Weak implementation of CSR. Weaknesses 26. Increasing demand for healthier food products. Acquiring startups specializing in producing well- being products. Establishing new joint ventures. OPPORTUNITIES Food contamination. Trend towards healthy eating Growth of private labels.. Rising raw food prices. CHALLENGES 27. INDIA: Clean Drinking Water Project And Water Education Programme For Children: The project has benefited More than 17000 children And even the farmers Were made aware to Make proper use of water during their farming activities . 28. MALAYSIA: Contract Chilli Farming Project: Nestl provides the rural farmers with technical Support in the field of Chilli processing. 80% of the chillies produced,are purchased by Nestl which are been used in MAGGIE CHILLI SAUSE. A proud farmer from Kelantan, Malaysia Whose chillies are used In Maggie Chilli sause. 29. IN INDIA: Nestle Agricultural Services has used the experience gained by nestle in different Parts Of the world to set up a system of direct and Efficient contact with the farmers in India. 30. GROUP MEMBERS KESHAV...303 KARAN.314 JIGAR...316 NIKITA..333 PARIDHI...352 YASH.362 HARSH..360