nestlé - marketing strategy

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NESTLÉ

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NESTLÉ

WHAT IS NESTLÉNESTLÉ S.A IS A SWISS MULTINATIONAL FOOD AND BEVERAGE COMPANY HEADQUARTERED IN VEVEY, SWITZERLAND. IT IS THE LARGEST FOOD COMPANY IN THE WORLD MEASURED BY REVENUES. NESTLÉ’S PRODUCTS INCLUDE BABY FOOD, BOTTLED WATER, BREAKFAST CEREALS, COFFEE AND TEA, CONFECTIONERY, DAIRY PRODUCTS, ICE CREAM, FROZEN FOOD, PET FOODS, AND SNACKS. TWENTY-NINE OF NESTLÉ’S BRANDS HAVE ANNUAL SALES OF OVER CHF1 BILLION (ABOUT US$1.1 BILLION),[3][5] INCLUDING NESPRESSO, NESCAFÉ, KIT KAT, SMARTIES, NESQUIK, STOUFFER’S, VITTEL, AND MAGGI. NESTLÉ HAS 447 FACTORIES, OPERATES IN 194 COUNTRIES, AND EMPLOYS AROUND 333,000 PEOPLE. IT IS ONE OF THE MAIN SHAREHOLDERS OF L’OREAL, THE WORLD’S LARGEST COSMETICS COMPANY.

NESTLÉ KITKAT • NESTLÉ KITKAT IS CRISP WAFER FINGERS COVERED

WITH CHOCOLAYER. NESTLÉ KITKAT HAS A UNIQUE FINGER FORMAT WITH A ‘BREAKING' RITUAL ATTACHED TO IT.

• NESTLÉ KITKAT IS ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD AND EVERY YEAR OVER 12 BILLION NESTLÉ KITKAT FINGERS ARE CONSUMED AROUND THE GLOBE.

• “KITKAT IS ONE OF THE WORLD’S TOP TEN FAST-MOVING CONSUMER GOODS BRANDS IN SOCIAL MEDIA IN TERMS OF FAN NUMBERS AND ENGAGEMENT,” TO MARK THE RELEASE OF ANDROID KITKAT, MORE THAN 50 MILLION SPECIALLY BRANDED KITKAT BARS WILL BE AVAILABLE IN 19 COUNTRIES INCLUDING AUSTRALIA, BRAZIL, GERMANY, INDIA, JAPAN, DUBAI, RUSSIA, THE UNITED KINGDOM AND THE UNITED STATES.

ANDROID - 4.4 KITKAT• WITH THE LAUNCH OF ANDROID

KITKAT ...THE BRAND WAS TAKEN TO THE NEXT LEVEL IN COLLABORATION WITH GOOGLE. TO MARK THE RELEASE OF ANDROID KITKAT, MORE THAN 50 MILLION SPECIALLY BRANDED KITKAT BARS WERE AVAILABLE IN 19 COUNTRIES INCLUDING AUSTRALIA, BRAZIL, GERMANY, INDIA, JAPAN, DUBAI, RUSSIA, THE UNITED KINGDOM AND THE UNITED STATES. THE COMPANY HAS NOW ADDED FRESH MILESTONES. IT HAS LAUNCHED TWO NEW PRODUCTS - KIT KAT CHUNKY AND KITKAT MINI - UNDER THE COMPANY'S NO.1 GLOBAL CONFECTIONERY BRAND.