nestle project

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NAME: KHAN NASEEM ASLAM. STD: S Y B M S. ROLL NO: 223. SUB: MARKETING MANAGEMENT. COLLEGE: SMT.P.N.DOSHI WOMEN’S COLEGE.

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Page 1: Nestle Project

NAME: KHAN NASEEM ASLAM.STD: S Y B M S.ROLL NO: 223.SUB: MARKETING MANAGEMENT.COLLEGE: SMT.P.N.DOSHI WOMEN’S COLEGE.

Page 2: Nestle Project

INTRODUCTION.

Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.

The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices.

Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita.

Page 3: Nestle Project

Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.

NESTLE India Ltd is all set to expand its product-mix in the domestic market by venturing into new areas such as sugar confectionery, pickles and chutneys under its brand name. The company, however, will have to source these items from SSI units because these are items reserved for the small-scale sector.

The proposal submitted by the company has been cleared by the Government. It includes regularization of royalty payments by the company to its parent.

Nestle India is a wholly-owned subsidiary of the Swiss multinational, Nestle SA. The company had, in its application to FIPB, sought permission for sourcing these products from some SSI unit or from units which manufacture these items under `carry on business' (COB) license.

The Department of Food Processing, however, has inserted the provision that Nestle will not be allowed to source sugar confectionery, pickles and chutneys from units manufacturing these products under COB license but only from SSI units.

Page 4: Nestle Project

Nestlé has 6,000 brands, with a wide range of products across a number of markets including coffee, other beverages, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and food. Nestle holds 26.4% of the shares of L’Oreal, the world's largest company in cosmetics and beauty.

Wide Range of Products: NIL is into production and marketing of coffee (most famous Nescafe and its variants), milk based products (dairy whiteners and condensed milk), infant nutritional feeds (Cerelac and its variants), health drink (Milo), food and culinary products (famous Maggie brand noodles, ketchups, cubes and soups that are low margin products) and confectioneries (Kit Kat, Charge, Polo, etc). Many of these strong brands are from the parent’s global products portfolio and are amongst premier brands in their respective category with high brand equity. It has shifted its sales promotion focus from earlier Nescafe brand to building Maggie brand.

Choc café :The company has recently launched Nescafe Chococafe priced much lower compared to regular Nescafe. This product that is combination of cocoa and coffee is expected to increase coverage of customers due to its mixed taste and is also likely to add new customers.

Page 5: Nestle Project

Our vision

Nestlé Norden’s aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.

The confidence that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our products.

High quality and collaboration

Our objectives are to deliver the very best quality in everything we do, from primary produce, choice of suppliers and transport, to recipes and packaging materials. Our operations and collaboration in the Nordic countries gives us greater opportunities to be efficient and strategic and to function well as an organisation, both when it comes to the distribution chain and to concentrating on joint product launches and campaigns.

Focus on e-business and websites

Increased investments in the sphere of e-business give us swifter business and direct contact with trade. Our website is a forum for consumers, students, future employees and the media. We hope that through a sincere approach and by conducting dialogues, we will be able to improve, change and satisfy the demands and wishes of the people of today.

Page 6: Nestle Project

Our Mission

At Nestlé, we believe that research can help us make better food so that people live a better life. 

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure.

 As consumers continue to make choices regarding foods and beverages they consume, Nestlé helps provide selections for all individual taste and lifestyle preferences.

 Research is a key part of our heritage at Nestlé and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life.

Page 7: Nestle Project

Product line of nestle

Cold Water Soluble Black Maggi 2-Minute Noodles Maggi Biryani Paste Maggi Chinese Noodles Maggi Dal Atta Maggi Healthy Soups Maggi Vegetable Atta Noodles Nescafe Classic Nescafe Sunrise Nestea Tea Nestle Bar-One Nestle Everyday Dairy Whitener Nestle Everyday Ghee Nestle Kit Kat Nestle Milk Chocolate Nestle Milkmaid Nestle Milkybar Nestle Milo Nestle Munch Polo Tomato Ketchup Maggi Bhuna Masala Maggi Cuppa Mania Nestle Eclairs Nestle Fresh & Natural Dahi Nestle Jeera Raita Nestle Milk Nestle Nido

Page 8: Nestle Project

PRODUCT DEPTH

Product depth is the number of each item or particular style of a product on the shelves. Product depth is also known as product assortment of merchandise depth.Product depth under one product how many sub-products company provides or how many varieties company have for that product.

PRODUCT WIDTH

The number of distinct product lines manufactured or distributed by

an organization. Product width is the different category in which the company divide

its product.

Page 9: Nestle Project

Product consistency of nestle

Nestle company generally deals in FMCG departments and thus the relation between different products is very high. Thus, nestle company has a good amount of consistency as far as product is considered.

Page 10: Nestle Project

Conclusion

Nestlé is not complacent about its position, it still means to go forward, developing new policies and initiatives on eco-efficiency, responsible business practice and sustainability. Nestlé will also work with national and international bodies to improve sustainability. For example, the 2002 World Summit on Sustainable Development set a target to decrease by half the number of people without access to safe drinking water by 2015: Nestlé will share its knowledge with others to help reach this goal. Nestlé will continue to protect water, increase the efficient and responsible use of water and encourage its partners and stakeholders to use water in a responsible way.

Page 11: Nestle Project

NESTLE MILK AND ITS PRODUCTS:

Nestlé India is a subsidiary of Nestlé S.A., headquartered at

Vevey, Switzerland. Globally, Nestlé is a leading nutrition, health and

wellness company. The original parent company was founded in 1905 as

a result of a merger of two companies namely – ‘Anglo-Swiss Milk

Company’ for milk products and the ‘Farine Lactée Henri Nestlé

Company. Today with popular brands like NESCAFÉ, MAGGI, MILKYBAR,

MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA under its belt Nestlé is

a well known name in India.

BRANDS:

Nestlé India has many brands mostly in the food and

beverages segment – many of its brands are household names in India.

The several brands of Nestlé India can be divided into four categories.

Please find below a list of main Nestlé India brands under corresponding

categories.

1) MILK PRODUCTS & NUTRITION

Nestle everyday

Page 12: Nestle Project

Nestle milk

Nestle nesvita

Nestle fresh ‘n’ natural

Nestle cerevita

Nestle milkmaid

Nestle nido

2) COFFEE AND BEVERAGES

Nescafe

Nestlé Milo

Nestea

3) CHOCOLATES & CONFECTIONERY

Nestle Kit Kat

Nestle munch

Nestle milky bar

Nestle bar-one

Nestle milk chocolate

Page 13: Nestle Project