• Swiss Multinational – Food & Beverage (largest in the world by revenues)

• Formed in 1905 by Merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé established by Henry Nestle

• 450 factories, operates in 86 countries, and employs around 328,000 people

• Main shareholders of L’Oréal, the world's largest cosmetics company

• Nespresso, Nescafe, Kit Kat, Maggi

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AN INTERVIEW WITH PETER BRABECK, 2001• Studied Economics at University

of World Trade in Vienna

• Joined Nestle in 1968

• Over a 30 year career at Nestle , worked through operations, product development, strategy units, marketing and communications

• Took over as CEO from Helmut Maucher

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EXPECTATIONS FROM A NEW CEO

• Radical Change

• Aggressive focus on increasing revenues

• Take actions that are seen positively by the market

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