net children 2020 growing up with media on a european expert conference, a roadmap, and the desire...

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Net Children 2020 Growing up with media On a European Expert Conference, a Roadmap, and the Desire for a “Platform” Stephan Dreyer Hans-Bredow-Institut for Media Research In collaboration with klicksafe, the EU Initiative for Safer Internet

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Net Children 2020Growing up with mediaOn a European Expert Conference, a Roadmap,and the Desire for a “Platform”

Stephan DreyerHans-Bredow-Institut for Media Research

In collaboration with klicksafe,

the EU Initiative for Safer Internet

What has happened? European Expert Conference, Berlin, 16/17 Apr

2015 240 experts from 38 countries Pioneering keynotes, short practice-oriented

impulses Highly interactive formats, exchange of

expertise in 6 sessions and around 27 table topics Focus: Challenges and approaches

in 2020 In collaboration with klicksafe,

the EU Initiative for Safer Internet

In collaboration with klicksafe,

the EU Initiative for Safer Internet

What are the results? Age differentiation Parents in the focus Optimal stakeholder combinations Systematic exchange Sustainable approaches, but flexible policies A „platform“ for exchanging best and bad

practices in child safety and media education projects and youth policies among all relevant stakeholder groups

What‘s next? Roadmap Net Children 2020 Version 3.0

Summarising the insights and aspects of the experts‘ input

Challenges in 2020 and potential pathways to cope with them

Bringing child safety and media education together on a systematic basis

Support multi-stakeholder approaches and exchange Expert consultation during summer Safer Internet Forum, 15/16 Oct

In collaboration with klicksafe,

the EU Initiative for Safer Internet

Day 1, 16 April 2015

In collaboration with klicksafe,

the EU Initiative for Safer Internet

Machine-readable and Interoperable Age

Classification Labels in Europe

Co-financed by the European Union

- ICT Policy Support Program -

Day 1, 16 April 2015

In collaboration with klicksafe,

the EU Initiative for Safer Internet

Age label

Age label

Age label

Age label

Status quo of age labels?Fragmented, (mostly)

analogue, visual

Day 1, 16 April 2015

In collaboration with klicksafe,

the EU Initiative for Safer Internet

Interoperable classification

data

Interoperable classification

data

Interoperable classification

data

Interoperable classification

data

PCs & Laptops

Mobiles &Tablets

Smart TVs ParentalControl

ContentProviders

New dataservices

MIRACLE Use Cases 2015

- Open web labelling- Rating and labelling on user-

generated content platforms- Positive content labels- HbbTV age classification

features

Search for pilot partners*

- Companies that (have to) work with age ratings from different national schemes

- Companies that provide user-/community labelling , esp. UGC platforms

- Manufacturers of convergent end devices (Connected TVs and STBs, Smartphones, Tablets)*Technical support for third-parties is part of the project.

It’s a MIRACLE

.

MIRACLE contact

Stephan DreyerHans Bredow Institute for Media Research, Hamburg

[email protected]

http://www.miracle-label.eu