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Terms and Conditions

LEGAL NOTICE

The Publisher has strived to be as a urate and om"lete as "ossiblein the reation o# this re"ort$ not%ithstandin& the #a t that he doesnot %arrant or re"resent at an' time that the ontents %ithin area urate due to the ra"idl' han&in& nature o# the Internet(

)hile all attem"ts have been made to veri#' in#ormation "rovided inthis "ubli ation$ the Publisher assumes no res"onsibilit' #or errors$omissions$ or ontrar' inter"retation o# the sub*e t matter herein( An' "er eived sli&hts o# s"e i#i "ersons$ "eo"les$ or or&ani+ationsare unintentional(

In "ra ti al advi e boo,s$ li,e an'thin& else in li#e$ there are no&uarantees o# in ome made( eaders are autioned to re"l' on their

o%n *ud&ment about their individual ir umstan es to a ta ordin&l'(

This boo, is not intended #or use as a sour e o# le&al$ business$a ountin& or #inan ial advi e( All readers are advised to see, servi eso# om"etent "ro#essionals in le&al$ business$ a ountin& and #inan e#ields(

.ou are en oura&ed to "rint this boo, #or eas' readin&(


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Table O# Contents

0ore%ord

Cha"ter 1 Internet 2usiness 2asi s

Cha"ter 2The 2ene#its O# -unnin& An Online 2usiness

Cha"ter / 3,ills 0or Online 2usiness

Cha"ter 4Tools 0or Online 2usiness

Cha"ter 5O##line 2usiness 2asi s

Cha"ter 6The 2ene#its O# -unnin& An O##line 2usiness

Cha"ter 7Tools 0or o##line 2usiness

Cha"ter8 3,ills 0or O##line 2usiness

Cha"ter 9

2lendin& The T%o )ra""in& :"


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Cha"ter 1 Internet 2usiness 2asi s

3'no"sis

The #ollo%in& are some ti"s to hel" the "otential internet business

o%ner ma,e some ver' relevant hoi es and de ision


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The asi s

The #irst thin& to do %ould be to reate or identi#' a "rodu t or servi e

that %ould be o# interest to the intended tar&et audien e( This is

im"ortant as it #eatures hi&hl' in the "robabilit' o# the internet

business bein& a su ess or a #ailure(

' doin& some resear h to #ind out %hat t'"es o# "rodu ts or servi es

are urrentl' re eivin& "o"ular attention$ the internet business o%ner

%ill be able to estimate his or her "rodu ts "o"ularit' thus de idin& i#

the said "rodu t %ill be %orth the establishment o# the business

entit'(

;esi&nin& a %ebsite that %ould be o"erational around the lo , is

also another im"ortant "oint to onsider as those in other "arts o# the

%orld %ould also be able to a ess the site and ma,e the relevant

en


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Cha"ter 2The 2ene#its O# -unnin& An Online 2usiness

3'no"sis

)hen the sub*e t o# internet business or other%ise termed as online

business is mentioned t%o dominant elements should be onsidered(

The elements su h as the "rodu ts or servi es intended to be %ithin

the business itsel# and the mar,etin& strate&' intended an both be

served %ell throu&h this medium o# doin& business(


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ene#its

There are several bene#its to hoosin& this "lat#orm to laun h a

business and bein& armed %ith some ,no%led&e on ho% to best seethe business to its su ess %ill de#initel' brin& #orth "ositive

results( The #ollo%in& are some areas to loo, into to have a better

"i ture o# the online business bene#its

In most ases the levera&e that the online business st'le is able to

"rovide annot be hallen&ed b' an' other t'"es o# business

setu"s(

This levera&e an "rovide #or a number o# "ositive ontributions to

the online business thus ma,in& it a ver' viable o"tion to hoose(

One o# the ideal sellin& "oints rests on the #a t that most

businesses usin& this st'le res business and

thus attra t the desired interest and "ossible revenue earnin&

&oals(

e ause o# the nature o# the online business set u" there is reall'


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no limit to a hievin& an'thin& in terms o# su ess #or the business(

The ustomer base an be ta&&ed as limitless and so an the %a's

o# rea hin& the ustomer$ as om"ared to the more onventionalst'le o# doin& business( Time and demo&ra"hi s is also no

deterrent #or the online business st'le(

Cha"ter /


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3,ills 0or Online 2usiness

3'no"sis

unnin& an online business an be ver' re%ardin& in all as"e ts i# the

ri&ht a""roa h is used #rom the ver' start o# its on e"tion( There are

ertain s,ills that the individual should a


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The #ollo%in& are some o# these s,ill and their bene#its to the

online business endeavor

Te hni al s,ill %ould involve bein& #airl' savv' in the tools

available on the internet and ho% to best a""l' them to the

business to ensure the %or,load is limited #or the individual(

)ith this ,no%led&e the individual an hoose to allo% the

business to run itsel# to a ertain e=tend %ithout havin& to be

hassled b' the more mundane "ro esses(

3ome o# the e=am"les o# "lat#orms #ounded throu&h some

te hni al s,ill are sites su h as Goo&le$ .ahoo$ 0a eboo,$ .outube

and ma' others that ontribute in s"e i#i areas to hel" the online

business &ain the desired assistan e throu&h the use o# these tools(

Then there are also the business s,ills that an be e


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road ast( om and man' other similar sites( All o# %hi h

ontribute "ositivel' to the enhan ement o# the online business(

:sin& all these tools to enhan e the ustomer>s e="erien e %hen visitin& the site %ill also reate the "ositive "er e"tion o# bein&

s,illed and this re o&nition %ill then attra t #urther interest in the

online business(


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Cha"ter 4Tools 0or Online 2usiness

3'no"sis

There are man' e= itin& and ver' user #riendl' tools that an be

hosen #or the enhan ement o# the online business strate&ies( )ith

some are#ul resear h the most a""ro"riate ones an be identi#ied

and a""lied to the business(


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Tools

The #ollo%in& are some o# the tools available #or online business

o"timi+ationA Ben ;es, htt" %%%(+endes,( om - %hen the ne% online

businesses are loo,in& #or a suitable and sim"le %eb based hel"

des, a""li ation most turn to this tool( It is suitable #or all si+es

o# business endeavor "arti ularl' #or the smaller st'le

entre"reneur(

A 3tart P htt" start"r( om F monitorin& the "ro&ress and

ho% the online business is bein& re eived b' the &eneral tar&et

audien e is im"ortant to the survival and o"timi+ation o# the

online business entit'( There#ore havin& a s'stem in "la e

%ould hel" the business o%ner to ma,e an' ne essar' han&es

to his or her business based on the #eedba , derived #rom this

tool(

A LItmos htt" litmos( om - bein& able to desi&n and reate

video$ "o%er "oint slides and instru tional do uments ma' be

somethin& that is needed #or the online business( ather than

havin& to in ur ostl' #ees #or "a'in& #or this servi e$ this tool

an ade


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tool "resent the most om"rehensive and eas' to use

a ountin& a""li ations %hi h allo%s the o%ner to a ess the

a ounts #rom an' lo ation and time( It also "rovides the

in#ormation in other re"ortin& #ormats and su""orts multi"leusers( ein& able to "eruse the a ount o# the online business

on all is somethin& that an "rove to be ver' valuable indeed(

This an also hel" to #a ilitate an' business ost ad*ustments to

ensure better "ro#its mar&ins are om#ortabl' a hieved(


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Cha"ter 5O##line 2usiness 2asi s

3'no"sis

Thou&h the title seems to im"l' the more onventional st'le o#

business "ro edures and "ro esses there is also the in lusion o# some

online ta ti s that an be in or"orated into the o##line business

"romotions( This "ossibilit' is %orth e="lorin& #or its bene#its

obvious or other%ise(


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O##line

Pla in& the : L on an' visible sur#a e su h as a ar an "rovide someine="ensive %a's o# &ettin& the business re o&nition it needs #or its

&ro%th and survival(

This is done %ith the most minimal e##ort on the "art o# the business

o%ner as all it alls #or is the a""ro"riate desi&nin& o# the material to

learl' sho% the : L(

esides this havin& additional material as ba , u"$ %ould also be

needed #or those %ho sho% interest in the : L and %ould li,e #urther

in#ormation on it(

This an be in the #orm o# bro hures$ business ards$ business %rite

u" su h as testimonials and an' other "romotional material that

sheds li&ht on the ontents o# the : L(

:sin& an' hea"l' desi&ned 'et taste#ul ards %ith the relevant

in#ormation about the business visible is also another o"tion that an

be used(

This is not onl' "ra ti al$ as the ard an serve se"arate #un tions$ 'et

still "romote the business o%ner>s interests( The ards an de"i t

di##erent messa&es su h as the &ate%a' to initial onta t$ the"romotion o# limited o##ers$ the dis ounts that are bein& urrentl'

meted out to lo'al ustomers$ than, 'ou ards$ reminders and an'

others that %ould #a ilitate the visibilit' o# the business interests(


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An' #orm or am"ai&n bein& used #or the "ur"ose o# reatin& a

visibilit' level #or the business is de#inite %el omed( @o%ever the ost

#a tor and %or, involved should al%a's be a "riorit' in the de ision to

ado"t an' "arti ular re ommendation(

Cal ulatin& and anal'+in& the various "ossibilities a&ainst the

"ro*e ted revenue e="e ted$ should be learl' de#ined and attra tive

enou&h to onsider( @o%ever s"endin& too mu h time in this area

%ould "rove to eventuall' dam"en the s"irits and e= itement o# all

involved es"e iall' %hen the o"tions "resent are ostl'(


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Cha"ter 6The 2ene#its O# -unnin& An O##line 2usiness

3'no"sis

Perha"s one o# the most im"ortant distin tions that the o##line

business st'le ontributes to lies in the #a t that there is some #orm

human onta t throu&h the business "ro ess( 0or man' this is still a

ver' im"ortant #eature the' see, %hen ontem"latin& an' business

transa tion(


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O##line ene#its

In bein& able to understand and a e"t the line o# thou&ht andne essit'$ a business savv' o%ner %ill tr' to ater to su h needs as

mu h as "ossible$ in order to ta" into the alread' available mar,et(

There#ore althou&h there is unlimited "ossibilities that an be derived

#rom the online business "lat#orm the o##line one should not shunned

at an' sta&e 'et(

esides this$ there is also some "er enta&e o# business setu"s that

re


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de ides to s%it h to the online st'le i# the ustomers base is not read'

to ada"t to this han&e(


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Cha"ter 7Tools 0or o##line 2usiness

3'no"sis

ust li,e online business tools there are also tools #or the o##line

business %hi h has been around #or a lon& time( These tools have

been used #rom time be&innin& and #or the most "art$ these tools

%ere ver' e##e tive in &ettin& the *ob done(


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O##line Tools

The #ollo%in& are some o# the true and tried method tools that have

%or,ed %ell

A usiness ard F this is a "re res lothin& to "romote the

business is also somethin& to onsider( Embossin& the %ebsite

or "i ture o# the "rodu t ould be a means o# attra tin& the

relevant tar&et audien e and also a means o# reatin& the

interest in the said "rodu t( :sin& a vehi le is also another


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alternative to this e##e tive and relativel' lo% ost %a' o#

advertisin& that should be ta""ed into( @avin& a sti ,er

desi&ned to de"i t the business "rodu t and %ebsite ma' hel"

to &et interested tra##i to the site thus reatin& the "ossibilit' o# &arnerin& revenue(

A Personal usa&e F nothin& s"ea,s louder o# the merits o#

somethin& %hen it is a tuall' bein& used b' the "romotin&

"art'( esides the #ree advertisin& #a tor the intended tar&et

audien e %ill also be onvin ed o# its merit %hen its uses are

evident(


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Cha"ter 8 3,ills 0or O##line 2usiness

3'no"sis

Althou&h there are still man' businesses that use the o##line st'les o#

doin& business there is no doubt that some o# these tools or %a's are

no% onsidered ine##e tive and even obsolete( @o%ever there are

some that are still


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O##line 3,ills

ein& a &ood tal,er is one %a' o# ensurin& the business is %ell"ro"a&ated and the desired tar&et audien e is rea hed and in#ormed

o# the business and its "rodu ts or servi es(

Introdu in& the "rodu t or business durin& the ourse o# a

onversation$ %ithout bein& too intrusive or borin& is an art that an

be develo" %ith "ra ti e or %ith the stud'in& o# those e="erien ed in

doin& so(

There are "eo"le o"eratin& o##line businesses %ho %ould be ver'

%illin& to have the assistan e o# online tools to hel" to &ain the

levera&e #or ma,in& the business a su ess or turnin& it around #or

the better(

@o%ever not bein& savv' %ith %hat tools are available or best suited

#or the business this avenue is almost al%a's rarel' ta""ed into(

;isre&ardin& and dis ardin& old methods o# "romotin& businesses

%ould not be a %ise thin& to do$ as there is still a mar,et and tar&et

audien e that is onl' a%are o# the o##line business st'les and its

om"limentin& tools(

There#ore i# the business entit' ma,es the s%it h to the online st'le o#

business$ then there is a de#initel' "ossibilit' o# losin& the old


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ustomer base$ as the' %ould not be able to ma,e the transition %ell$

due to la , o# ,no%led&e on online %a's o# a


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Cha"ter 9 2lendin& The T%o

3'no"sis

The #ollo%in& are some "oints o# interest lin,ed to the blendin& o# the

t%o ver' di##erent "lat#orms


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3ome 0inal Ti"s

O##erin& servi es to an o##line business entit' to hel" inte&rate the business into the online "lat#orm is one %a' o# reatin& a business

o""ortunit'(

There are a lot o# businesses o"eratin& in the o##line st'le that %ould

li,e to venture in to the online one$ but #ail to ta,e the ne essar'

a tions due to the i&noran e #a tor about the online "ro esses(

:sin& o##line tools su h as the old st'le o# 'ello% "a&es but

in or"oratin& the ne% elements o# %ebsite addresses and email

onta t %ill allo% the business to be more a essible and visible to the

various di##erent tar&et audien es(

This is an im"ortant addition and it does not disturb the urrent

ustomer base %ho ma' still onl' ,no% ho% to use the old tried and

true method o# sear hin& #or a business entit'$ "rodu t or servi e(

:sin& all the bene#its o# the online tools to dire t the o##line business

to the tar&et audien e is somethin& that should be seriousl'

onsidered(

This %ill hel" to brin& the business to a di##erent and hi&her level o#

visibilit' and reate the desired bi&&er revenue "ossibilities$ %ithoutdisturbin& the urrent ustomer base %ho are still used to the o##line

st'le(

esear hin& suitable eboo,s %ill also hel" the t%o entities to #ind a


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suitable balan e in order to ,ee" the business relevant and movin&

#or%ard( These tools are both available o##line and online an be

desi&ned to om"lement ea h other so as not to on#use the eventual

tar&et audien e intended(


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)ra""in& :"

The "ossibilit' o# inte&ratin& the o##line and online business st'les

have o# late been a ver' hotJ to"i and some have even laimed

"henomenal su ess in bein& able to do so( It has 'et to be "roven

other%ise but to date most endeavors usin& the ombination o# both

st'les and a""l'in& it %hen and %here ne essar' have "roven to have bene#its(


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Cli , @ere1 htt"1 &uideri&ht&rou"( om IH-E'e


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Cli , @ere1 htt"1 &uideri&ht&rou"( om The-Chase-0ormula

Cli , @ere1 htt"1 &uideri&ht&rou"( om Godadd'

Cli , @ere1 htt"1 &uideri&ht&rou"( om @ost&ator

Cli , @ere1 htt"1 &uideri&ht&rou"( om NameChea"

Cli , @ere1 htt"1 &uideri&ht&rou"( om 3o ialAdr

Cli , @ere1 htt"1 &uideri&ht&rou"( om Tra##i )ave


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Cli , @ere1 htt"1 &uideri&ht&rou"( om Imni aHail


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Cli , @ere htt" &uideri&ht&rou"( om Ba++le a ,To3 hool3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++leCard3ha"es3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++leCreateCustomTshirts3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++leCustomi+eItAll3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++le;isne's0ro+en3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++leGraduationInvitations3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++leInternational3tores


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Cli , @ere htt" &uideri&ht&rou"( om Ba++leiPhone6CasesPreorder3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++le3aveThe;ate3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++le3aveThe;ateHa&nets3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++le)ra""edCanvas3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++leGi#tCenter3tore

Cli , @ere htt" &uideri&ht&rou"( om Ba++le3ho"AndCreateIn:3A

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