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Nucleus

Enterprise Marketing Services

February 2008


sont requis pour visionner cette image. About net|ways

We are the editor of Nucleus, an online suite of Marketing software services for Enterprises.

We work with Large Accounts to deliver on their objectives, from planning to ROI justification through campaign execution

We have established a presence in Europe and North America.


sont requis pour visionner cette image. About Nucleus

Nucleus is a suite of software services for Enterprise Marketing.

WHAT FOR?

To design Marketing programs which generate sales

To boost Marketing productivity

HOW?

Equip companies with the functional servicesthey need to deliver on their immediate needs.

Evolve towards complimentary servicesto reach strategic goals.


sont requis pour visionner cette image. Main Functional Services Nucleus

Plan campaigns

Plan budget

LEARN &MODEL

Define objectives and KPIs

COLLABORATION& WORKFLOWSPLAN

CLIENT INSIGHTdata gatheredfrom campaign

results and other DBs- - Behavior

-Transformation rates- Plannings

-…

Target / segment

Select channel

RetroPlannings

Online Validation

Docs sharing

Budget MgtPOs, Invoices…

Requests Mgt

OPERATIONALTOOLS

Digital Mktg

Behavioral engine

Promo Sites

Emailing

Web analytic

Contacts DB

Online doc adapt & localize

REPORTS

Campaign results

Digital Asset Mgt

SFA

Charts


sont requis pour visionner cette image. Nucleus scope & Key clients

PlanPlan BudgetBudget ProjectMgmt.ProjectMgmt.

Emailing

ResourcesResources MeasureMeasure

ROIROIPrint Mgmt

PIM

Digital

ProductionProduction

Cost Mgt

Approvals

Planning

Collaborat°

STRATEGY STRATEGYOPERATIONAL NETWORK

DELLDELL

KIA MOTORSKIA MOTORS

QUICKQUICK

GEFCOGEFCO

MarketingDirector

Product Manager |MarketingDirector

Operational Marketing, FinanceAgencies, Other Partners/Suppliers

Sales NetworkLocal & international

Marketing Director

DELLDELL

DAM

KM

Ad Builder

In-MarketIn-Market

MARS (Corporate, Mexico|Chocolate/PetCare, M&M’s)MARS (Corporate, Mexico|Chocolate/PetCare, M&M’s)

Nestlé WatersNestlé WatersPrintempsPrintemps


sont requis pour visionner cette image.S-M-A-R-T Model

drives nucleus Filters & Reports

Throughout the nucleus interface, we sort, report, and present projects, budgets, performance metrics, activities, etc. based on a number of different filters and

categories consistent with the challenges of the SMART model and over-time.

Please note: in this screen capture, specific ‘client’ terminology has been put in place.

S M A R TSource

BrandsProducts

ActivityChannels

ReceiverDistribution networks

Local Marketing

MessageCampaign Types

Target CustomersEnd Users


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Screen captures


sont requis pour visionner cette image. Various Homepage Configurations


sont requis pour visionner cette image. Start Campaign – Review Templates

Any campaign can become a template to be re-used in future marketing campaigns and can be shared and found across the organization using the S|M|A|R|T filters. Access to any of the allowed files is immediate, as well as ability to contact owners for more information (or to reuse the campaign), or to request the adaptation.

Start Campaign1


sont requis pour visionner cette image. Execution Management

• Manage projects/operations and integrated with the budget management system for account payable (invoice) reconciliations.

Execution/Creative/Production Management2


sont requis pour visionner cette image. Budget & Cost Management

Budgets can be created for each project/operation (or local operation). Budgets can be planned/requested, then Committed (approved). And ultimately, can track the actual “Spent” when the invoices are received.

• An easy to use entry process allows a project manager to build the budget quickly and track the stages of the budget and spending process.



sont requis pour visionner cette image. Workflow & Approvals

When time is applied to users, it will drive the Nucleus Resource Planning tools to generate utilization rates (% or hours) of users over time.

The Planning Function of Nucleus is similar to MS Project. You can enter tasks, assign dependencies and relationships to other tasks, specify team members involved and even assign time allocations. Tasks created in the Planning Function will appear in the To-Do List of each user associated to the task.



sont requis pour visionner cette image. Budget & Reporting

Robust budget capturing and reporting model based on the S|M|A|R|T approach.



sont requis pour visionner cette image. Performance & Results Tracking

KPIs can be created for every publisher and/or publisher placement in a media program. Reporting eventually can be automated with API connections, or manually initially to feed the Dashboard homepages and summary reports.

Live In-Market

Reporting 4 5


sont requis pour visionner cette image. Other: Centralized Mediateque

A central digital asset library is also available for all large files, avoiding email attachments.


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