net303 a look at instagram

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INSTAGRAM A photo sharing social media platform

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Do you use or think you might like to use Instagram? Have you read the Terms of Use or Privacy Policy? I think you should, there are things in there you should know. Check out my overview of some of the important parts many people are unaware of, and stay safe online!

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Page 1: Net303 A look at Instagram

INSTAGRAM

A photo sharing social media platform

Page 2: Net303 A look at Instagram

C o n t e n t s

What is Instagram?

Key Features & Statistics

Terms of Use

Ownership .. Copyright .. Privacy

& a little advice…..

Page 3: Net303 A look at Instagram

INSTAGRAM IS:

“a fun and quirky way to

share your life with friends

through a series of

pictures”

Image credit: chaarlirose_

Instagram, (2014a)

Page 4: Net303 A look at Instagram

KEY FEATURES

Share photos

Use filters to enhance photos

Connect with friends via photos

Engage via comments & hashtags

Image credit: Pentax lens © Sarah Klockars-Clauser Instagram, (2014a)

Page 5: Net303 A look at Instagram

USER STATISTICS

Worldwide coverage

(65% outside USA)

200 Million active monthly users

20 Billion photos shared

1.6 Billion likes received/day

60 Million photos uploaded/day

As at 11 March 2014

Image credit: world of peace cranes © Sarah Klockars-Clauser Instagram, (2014b)

Page 6: Net303 A look at Instagram

TERMS OF USE

Did you accept them without reading them?

Many do, but what is in them that you should know?

Image source: Instagram (2013a)

Page 7: Net303 A look at Instagram

TERMS OF USE ( A S H O R T S U M M A R Y )

You must be 13 years or older

You may not post: violent, nude, partially nude, discriminatory, unlawful,

infringing, hateful, pornographic or sexually suggestive photos or other

content.

Violation of the Terms of Use: may result in termination of account

“Instagram reserve the right to refuse access .. to anyone for any reason at

any time.”

Instagram, (2013a)

Page 8: Net303 A look at Instagram

OWNERSHIP

Now that all seems reasonable, but did you know that…

Instagram has:

“a non-exclusive, fully paid and royalty-free, transferable, sub-

licensable, worldwide license” on any and all of you photos.

In other words.. Instagram can do what ever they want with your photos,

no questions asked, no payment or credit to you.

Instagram, (2013a)

Image credit: Horia Varlan, Flickr

Page 9: Net303 A look at Instagram

COPYRIGHT

If it is not yours,

or you don’t have the OK to use,

don’t post it

Image credit: gaelx, Flickr

Be careful of copyright infringement

Page 10: Net303 A look at Instagram

WHO OWNS INSTAGRAM?

What does that mean for you?

Your content & information will not be sold to “third

parties outside Instagram (or the group of companies

which Instagram is a part of)” …..

but it MAY SHARE your content & information.

Instagram, (2013b)

Did you know Instagram was purchased by Facebook?

Page 11: Net303 A look at Instagram

PRIVACY

Your account and photos default to Public …

anyone can see your photos or follow your account.

If you prefer more security,

adjust settings to Private.

Image credit: The Key © Julio de Carvalho

Did you know?

Page 12: Net303 A look at Instagram

PRIVACY

What information does Instagram collect on you?

Personal information (Username, Password & Email)

Profile information (first/last name, picture & phone number)

Uploaded content (photos, comments & other material)

You willingly give Instagram this information,

but did you consent to ….

Image credit: eyespy © Sarah Klockars-Clauser

Instagram, (2013b)

Page 13: Net303 A look at Instagram

PRIVACY

Instagram collecting data to understand how you use the service?

Via cookies, third party analytics tools &Log file information, including your:

Instagram (2013b)

Image credit: Instagram cookies Chris Pirillo Flickr

links on Instagram browser type pages viewed

webpages you visit # of clicks domain names

Internet Provider (IP) address meta data device identity

Page 14: Net303 A look at Instagram

PRIVACY

What do they do with that information?

They have a better picture of who YOU are.

Helps target you with personalised content & advertising: ‘tailored marketing’

They can sell or transfer your information if they are bought out

Image credit: Looking at .. © Emmanuel Salé

Instagram (2013b)

Page 15: Net303 A look at Instagram

PRIVACY

Did you know that if you use Third Party Applications, they will

also track & collect your data?

They may:

Operate differently to Instagram’s privacy policy

Not be secure.

May access your personal data or other users information.

Spread malware that puts your computer at risk.

Share your information with others

Privacy Rights Clearinghouse, (2014).

Page 16: Net303 A look at Instagram

FINALLY

Your ongoing use of Instagram

constitutes your acceptance of

the terms of use & privacy policy,

even if they change or update the policies.

Instagram, (2013b)

Page 17: Net303 A look at Instagram

A WORD OF ADVICE

Be careful what you put on Instagram (or any social media platform)

Think before you post and share with the world.

Check you settings, are they public or private?

Be careful of copyright infringement. If unsure – don’t repost.

Remember : What you put on Instagram, you share access

rights with Instagram! (and Facebook and their companies)

Page 18: Net303 A look at Instagram

& LITTLE MORE ADVICE

Instagram is not a safe storage of your photos: Always have a backup

Even if your profile is private, it does not guarantee your confidentiality

You use Instagram at your own risk

& always read the Terms of Use!

Image credit: Closed Gate © Julio de Carvalho

Instagram, (2013a)

Page 20: Net303 A look at Instagram

T H A N K YO U F O R WAT C H I N G

A presentation by Andrea H, Net303, BA Internet Communication student, Curtin University

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0

International License.

Page 21: Net303 A look at Instagram

C R E D I T S

Charlirose_ (2014). Wood [Image] Personal Contribution.

de Carvalho, J. (2009). The Key [Image]. Retrieved from http://openphoto.net/gallery/image/view/22326

Klockars-Clauser, S. (2007) eyespy [Image]. Retrieved from http://openphoto.net/gallery/image/view/18786

Klockars-Clauser, S. (2009). Pentax lens [Image]. Retrieved from http://openphoto.net/gallery/image/view/22372

Instagram, (2013a). Terms of Use. Retrieved from http://instagram.com/about/legal/terms/#

Instagram, (2013b). Privacy Policy. Retrieved from http://instagram.com/legal/privacy/#

Instagram, (2014a). FAQ. Retrieved from http://instagram.com/about/faq/#

Instagram, (2014b). Our Story. Retrieved from http://instagram.com/press/

Instagram Icon [Image]. Retrieved from https://help.instagram.com/304689166306603

Microsoft Clipart (n.d.). Person in doorway [Image]. Retrieved from Powerpoint Clipart.

Pirillo, C ( 2013). Instagram Cookies [Image]. Retrieved from

https://www.flickr.com/photos/lockergnome/8722372404/in/photolist-dbMBPR-ehLrr7-cbwtFw/

Privacy Rights Clearinghouse (2014). Fact Sheet 35: Social Networking Privacy: How to be Safe, Secure and Social. Retrieved from

https://www.privacyrights.org/social-networking-privacy-how-be-safe-secure-and-social#third-party-apps

Salé , E (2006). Looking at .. [Image]. Retrieved from http://openphoto.net/gallery/image/view/10798

Varlan, H (2010). Large copyright sign made of jigsaw puzzle pieces [Image]. Retrieved from: http://bit.ly/1DcMdqL