netbiscuits camerjam mobile brand masterclass
DESCRIPTION
TRANSCRIPT
Mastering a mobile web presence… An Introduction
Duncan Hallas
Linkedin/in/duncanhallas
November 23, 2011 © Netbiscuits GmbH 2011 1
Company Overview
November 23, 2011 © Netbiscuits GmbH 2011 2
Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices.
Latest Milestones
November 23, 2011 © Netbiscuits GmbH 2011 3
Netbiscuits platform bigger than Twitter
100m unique users/month vs Twitter's 55m
CBS.com mobile site built on the Netbiscuits Platform
Wins 2011 Meffys Award for Best Mobile Website
Netbiscuits relationship with eBay
eBay’s mobile web sites in 16 countries since 2003
Gartner Ranks Netbiscuits as
Visionary with highest ability to execute
Mature landscape
Over 500 customers and more than 75 partners
Question 1: Vision
Do you have a digital vision which captures mobile web?
Re-check your Vision!
Vision thing too big?
Agree the purpose.
November 23, 2011 © Netbiscuits GmbH 2011 4
Question 2: Agree Purpose
Is this a tactical project or strategic initiative?
Warning: Should never be a tactical project
which kick starts your strategic initiative.
November 23, 2011 © Netbiscuits GmbH 2011 5
Mobile Web Presence: Tactical
Not specific time period. i.e. will it evolve? YES – unlikely to be tactical
NO – carry on…
Don’t forget…
….still needs Support / Maintenance?
November 23, 2011 © Netbiscuits GmbH 2011 6
Mobile Web Presence: Strategic
Should be considered as a program …not a product lifecycle approach
Expect: Evolution & Support and
Maintenance to play a much bigger role
and cost!
November 23, 2011 © Netbiscuits GmbH 2011 7
User Case Technology Mapping
Web
Tablets
Mobile Smart & feature phones
November 23, 2011 © Netbiscuits GmbH 2011 8
Build Team Roles
Business Leads
Program Owner
Project Manager
Platform Manager
Design lead
Development (teams) Platform
Release
Service Management
Device testing
Software / QA
Support
November 23, 2011 © Netbiscuits GmbH 2011 9
Buy Team Roles
Business Lead (Can Be Program Owner)
Project Manager (outsourced?)
Design lead (outsourced?)
Development (outsourced?) Platform
Release
Service Management (outsourced?)
Device testing (outsourced via Platform)
Software / QA (outsourced?)
Support (outsourced?)
November 23, 2011 © Netbiscuits GmbH 2011 10
Mobile Web Presence: Mobile Champions
Who’s your Mobile Champion?
What skills do you have internally?
How up to date are they?
November 23, 2011 © Netbiscuits GmbH 2011 11
Mobile Web Presence: Mobile Landscape
Mobile Web Landscape changes constantly… Mobile devices ( be prepared to test more than 50 new devices a month)
Mobile OS releases (Monthly regression testing)
iOS
Android
WinMo
HTML5 (it’s a web standard not a mobile web)
Add to this Leveraging central information systems?
Development Recycling?
Ease of roll out?
Engaging additional agency partners?
November 23, 2011 © Netbiscuits GmbH 2011 12
There’s more… …at the round tables [email protected] linkedin/in/duncanhallas
November 23, 2011 © Netbiscuits GmbH 2011 13