Improving Electronic Communication with Clientele

Improving Electronic Communication with Clientele

David YatesExtension Area Specialist – IT

Eastern Region

University of Tennessee Extension

dyates@utk.edu

@davidyates

David YatesExtension Area Specialist – IT

Eastern Region

University of Tennessee Extension

dyates@utk.edu

@davidyates

ACE/NETCIndianapolis, IN

June 11-14, 2013

ACE/NETCIndianapolis, IN

June 11-14, 2013

Communicating with clientsCommunicating with clients

• Provide follow-up to programs• Inform and advertise programs• Ask for feedback• General public relations

Tools we are usingTools we are using• Newsletters (print)• Emails• Newspaper articles• Social media• Face-to-Face contact

• Subscriber newsletter?• Realize no single method will reach 100%

of your audience

Pitfalls of using your email account (Exchange)

Pitfalls of using your email account (Exchange)

• Someone has to enter all the email addresses and keep them updated

• If delegate, to who?• Personnel changes in county?• Where are addresses stored?• Who is the email from?• What happens when Exchange email is

blacklisted from popular mail servers?

Advantages to email subscription management service

Advantages to email subscription management service

• Templates ready for your information (and can be customized)

• Email list is managed in the “cloud” not individual computer

• Link to social media sites• Manage subscribe/unsubscribe request easily• High receive rate to subscribers (not marked as

spam)• View statistics of readers

ExamplesExamples

• Jefferson County Extension FCS (CC)

ExamplesExamples

• UTIA Gardens (CC – switching to CM)

ExamplesExamples

• Third Thursday, since August 2012 (CM)

2,000 subscribers of Third Thursday

ExamplesExamples

• Eastern Region IT (CC)

230 subscribersOf ER IT

ExamplesExamples

• Complete Chiropractic (MC)

Products and CostProducts and Cost

• Constant Contact– http://www.constantcontact.

com– Email wizard to create

email newsletter– 400+ templates– Links to social media

pages– Import existing lists– Manage requests– View statistics– Can send multiple

newsletters

Volume Cost

Free 60 day trial

0-500 email addresses

$15 /month$81 /6 months$153 /12 months

501-2,500 email addresses

$30 /month$162 /6 months$306 /12 months

2,501-5,000 email addresses

$50 /month$270 /6 months$510 /12 months

Add more for additional graphics……

Products and CostProducts and Cost

• Campaign Monitor– http://www.campaignmonitor.

com– Readymade templates– Integrate social media– Build your list or import– Segment your audience– Response graphs &

analytics– Drag & drop email editor

Volume Cost

0-500 subscribers $9/month ($108) - Basic$29/month ($348) - Unlimited

501-2,500 subscribers

$29/month ($348) - Basic$59/month ($708) - Unlimited

2,501-5,000 subscribers

$49/month ($588) - Basic$99/month ($1,188)- Unlimited

Products and CostProducts and Cost

• Mailchimp– http://mailchimp.com– Create a template or chose

a design template– Links to social media

pages– Build your list or import– Collect signup from iPad or

laptop– Track your results– Can send multiple

newsletters

Volume Cost

Less than 2,000 subscribers; up to 12,000 emails/month*

Free

0-500 subscribers $10 /month$120 /12 months

501-1,000 subscribers

$15 /month$120 /12 months

1,001-2,500 subscribers

$30 /month$360 /12 months

2,501-5,000 subscribers

$50 /month$600 /12 months

Products and CostProducts and Cost

• Emma– http://www.myemma.com– Readymade templates– Integrate social media– Build your list or import– Segment your audience– Response graphs &

analytics– Drag & drop email editor

Volume Cost

Send 1,000 emails

$30/month$360/12 months

Send 2,500 emails

$45/month$540/12 months

Send 5,000 emails

$70/month$840/12 months

Check for nonprofit discount eligibility

Products and CostProducts and Cost

• The 4 examples are similar but different• Look at what best meets your needs• Compare features versus cost• What others are doing• Expand a subscription

But what if I have no budget?But what if I have no budget?

• Use free version of MailChimp• Can develop lists in Outlook• Build a theme in Outlook• Create content• Send to list

• Realize Outlook disadvantage and how email will look in clients email program (will all the graphics appear?)

Take Home PointsTake Home Points

• Think beyond our traditional outlets (one outlet is not the answer)

• Reaching new audiences• New technology• Efficient, effective and timely

communication