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Fontys University of Applied SciencesNetherlands
Introduction
Monica Veeger
Fontys Academy for Creative Industries
Fontys International Lifestyle Studies
Research Chair Futures Research & Trendwatchinghttp://www.fontysaci.com/research/research-chair-futures-research-trendwatching
Email [email protected]
Twitter @monicaveeger
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Grand Challenge
Grand Challenge:
A different and longer life
Who wants to live forever? Mapping
and analyzing possible future
consequences of large increases of
human age and influence on Quality of
life
Source: http://stt.nl/wp/wp-content/uploads/2014/09/STT-
Horizonscan2050-defweb-03.pdf
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Research methods
Desk research
Interviews
Brainstorm sessions
Delphi method
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Deskresearch and brainstorm
Changes due to longevity
Demographic changes
Economic changes
Social – cultural changes
Technological changes
Ecological changes
Political changes
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Demography
Deskresearch
Interviews
Brainstormsessions
http://www.geoforcxc.com/population/
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Demography
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Demography
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Economy
More elderly detrimental to
economy?
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Economy
Retirement?
With current prognosis in 2050 70
If 130 years 110?
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Economy
Quite society
Less innovation
Less Passion
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Economy
Cities different
Less nature
Overpopulation
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Economy
Health care too expensive
Every year health check
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Social cultural - economy
Every year health check
Who may live forever?
Healthy lifestyle and
socio economic status
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Politics
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Who gets health care,
who may live longer?
Politics
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Social cultural changes
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Technology
Half human – what is live?
Chips to detect you
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Ecology
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Overpopulation
Pollution
Food for everybody?
Quality of life
Source Dr. Elke den Ouden
http://www.elkedenouden.com/InnovationDesign.html
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Qualtiy of life
Perspective of value
meaningful life
good life
pleasant life
User Hapiness
Organization Core values
Ecosystem Shared drivers
Society Wellbeing
Perspctive of value
Psychology
Sociology
User Sense of belonging
Organization Social responsibiity
Ecosystem Reciprocity
Society Meaningful life
Perspective of value
Quality of life
Reason to rise every morning
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Quality of life
Statement:
There are indications that increasing prosperity leads to changing values and ambitions, also in the emerging economies. A higher life expectancy and more prosperity make people look different at the quality of life. The living standard in the various regions is still measured in Gross Domestic Product (GDP) per capita. But this may change. Think, for instance, of the so-called Happiness Index. In more prosperous societies materialism and consumerism are gradually losing their attraction. In the future people will probably mainly want to measure the quality of life.
Source: http://stt.nl/wp/wp-content/uploads/2014/09/STT-Horizonscan2050-defweb-03.pdf
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Quality of life and longevity
Yes or No:
Materialism and consumerism are
gradually losing their attraction
Yes or No:
People will probably mainly want to
measure the quality of life
Source: http://stt.nl/wp/wp-content/uploads/2014/09/STT-Horizonscan2050-defweb-03.pdf
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Is 130 an aim for longevity?
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“Live a good life. In the end is
is not the years in a life that
count, but the life in the
years”
Abraham Lincoln
Questions?
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