netmums display specifications

Important Notes

We accept Javascript and HTML ad tags. iframe ad tags are not accepted

Preferred third party vendors are Flashtalking, Doubleclick, Sizmek and CeltraWe do not accept Telemetry tags

Netmums will not accept creatives served from a 4th Party Ad Server

If any tracking other than impression pixels are required this must be discussed prior to booking

CPU usage must be kept to an absolute minimum so as not to impede page load performance. We may ask you to reduce file size or functionality of your creative if it causes performance issues

Netmums reserve the right to reject creative on grounds of quality, content sensitivity, messaging, functionality or anything else we deem as unsuitable for publishing even if the creative meets technical specifications

Netmums require that all creatives and tags be submitted 5 working days in advance of the booked live date to allow for testing and approval. Failure to adhere to this timescale may impact on the campaign live date

Mobile Ad FormatsMobile is developing all the time so if you have an idea that isn’t

on our list of formats just let us know. We have an in-house design team who may be able to turn your ideas into reality, giving

an amazing bespoke format for your brand.

Mobile MPU

Mobile Half Page Unit

Mobile Banner

Mobile In-read Video

Interstitial

Formats

Mobile MPU

Dimensions: 300x250

Accepted Files: JPEG, GIF, HTML or Agency Redirect

Standard File Weight: < 50kb

The Mobile MPU sits at the top of the site justbeneath the Netmums navigational bar

Mobile Half Page Unit

Dimensions: 300x600



The Mobile HPU, also known as a Double MPUsits in the same place as the standard MPU

Mobile Banner

Dimensions: 300x50 or 320x50



The Mobile Banner sits at the bottom of the sitejust above the Netmums footer

Mobile In-read Video

Dimensions: 320x200 but ideally should be built to resize to the screen

Accepted Files: MP4, ogg, or VAST redirect with one of these formats

Standard File Weight: 2Mb

Must have a clear play / pause button

The Mobile in-read Video expands within thesite content and forums

Mobile Interstitial

Dimensions: 320x480 or built to resize to screen size

Accepted Files: JPEG, GIF, HTML5 or Agency Redirect


Agency redirect files must have a clear close button

The Mobile interstitial format is a layer ad thatappears over content

Desktop Display Formats

While these are listed as desktop formats, as our site is responsive, some larger tablets may display these formats also.

We have an in-house design team so if you have an idea for an ad that isn’t listed here please talk to us as there is always the potential of a bespoke unit.

Formats

Billboard

Double MPU / Half Page Unit

Leaderboard

In-read Video

MPU

Expandables

In-banner Video

Billboard

Dimensions: 970x250



The Billboard sits at the top of the site below the Netmums navigation bar

Double MPU / Half Page Unit

Dimensions: 300x600



The Double MPU sits at the top of the right hand index

Leaderboard

Dimensions: 728x90



The Leaderboard sits right at the top of the site adjacent to the Netmums logo

In-read Video

Dimensions: 620x350 but ideally should be built to resize to the screen

Accepted Files: MP4, ogg, or VAST redirect with one of these formats

Standard File Weight: 2Mb

The In-read Video expands within thesite content and forums

MPU

Dimensions: 300x250



The MPU sits at the top of the right hand index

Expandables

We accept expandable versions of all our standard ad formats

Billboard: 970x250 > 970x 500 (expands downwards)Double MPU: 300x600 > 600x600 (expands to the left)Leaderboard: 720x90 > 720x270 (expands downwards)MPU: 300x250 > 600x600 (expands downwards and to the left)

Initial file size as per standard, subsequent max polite file load: 200kb

Expand must be user initiated and include a clear click to close button

The Netmums navigation should open over the top of the unit in both collapsed and expanded state. We advise a z-index of 200

In-banner Video

We accept video in-banner units for all our ad placements

Initital file size as per standard, subsequent max polite file load: 200kb1.1Mb additional file size allowed for user initiated video

Video must contain a clearly visible Play / Pause button

Sound must be user initiated and include either a on/off button or a volume control

Frame Rate: 24fps

Site Takeovers on Netmums offer you the opportunity to reskin and “brand” either the homepage or section of the Netmums site.

During a takeover, each of our premium direct sold ad slots will be filled by your creatives, this form of advertising is high impact and

very effective at increasing brand visibility.

Takeovers

Types of Takeover

Homepage Takeover: Tenancy of all premium ad placements on the Netmums homepage plus the Coffeehouse forum landing page

Section Takeover: Tenancy of all premium ad placements on a specific section or subsection of the Netmums site

Site Entry Takeover: Also known as “first impression takeover” your ads will be the first to be seen on entry to the Netmums site (not including pages already roadblocked)

Impression Based Takeover: All premium ad placements will be taken by your brand and delivered on an impression basis

Takeover Formats

A Takeover comprises of the following ad units and these will be served across all devices dependant on screen size.

Background

Billboard

Double MPU / MPU

Leaderboard

Mobile Banner

Takeover Specifications

Skin Specifications:

Overall Dimension : 2000px wide x 1024px high

File Size: 200kb

File Type: JPEG

The skin is served under our site content and fixed to the screen. We advise the main messaging/imagery is kept within a safe area of 1280px wide by 600px deep. We accept a top gutter of up to 100px high and you must leave 1000px between both sides to allow for the site content

An example skin is available on request or if you provide a test creative we will load this into our AdServer and give you a demo link to view on different devices to allow optimisations

HTML Specifications

HTML 5 Specifications

A zip file is used to import an HTML5 creative.

Zip achitectureThe main HTML file must be named index.html (or .htm) and saved in the root of the zip file. Only one root directory is allowed.

Click countingIn the <head></head> section of the creative's main file (index.html), you need to include the following script:

<script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-2.1.js"></script>

Click Tag Variable

In the creative's main file (index.html), you also need to declare the variable "clickTag" and assign the clickthrough URL(s). The clickthrough URL is the URL, where users will be redirected when they click on the creative.

<script> var clickTag = "http://www.myclickthroughurl.com";</script>Continued on next page….


Defining the click destination

When assigning a hyperlink to a clickable item on the creative (text, button etc.), you need to apply the following code:

<a id="clickArea" target="_blank"></a><script type="text/javascript">var clickArea = document.getElementById("clickArea");clickArea.href = clickTag;</script>

With this code it is necessary to wait for the initialization of the click counting library. The library must first replace the javascript clicktag variables before the ad can be rendered. To know when the initialization is completed, register the "init" function, which will callback when the click counting library has finished its task.

Continued on next page….


Example:

<script>function init(){/* this is a custom function which starts building the ad */}sas.clicktag.register(function(){init();});</script>

An example HTML5 file that we know works with our AdServer is available on request to help with your own build. We do recommend that any HTML creative that we will be serving directly for you is given to us with a long a lead in time as possible to allow for any troubleshooting.

Contact UsFor more information please email [email protected]

netmums display specifications

Documents