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Head in the Clouds: Technology in LibrariesHead in the Clouds: Technology in Libraries
Stephen Abram MLSNetspeed Conference
Oct. 19, 2012
Stephen Abram MLSNetspeed Conference
Oct. 19, 2012
The prime directive:It’s not about technologyThe prime directive:It’s not about technology
This morning . . .This morning . . .
I want to share a 2020 vision of what the world of libraries, information and learning should look like.
I want to point to the 23 puzzle pieces that have emerged in the past decade that will materially affect our opportunity and success.
I want to share a 2020 vision of what the world of libraries, information and learning should look like.
I want to point to the 23 puzzle pieces that have emerged in the past decade that will materially affect our opportunity and success.
The OpportunityThe Opportunity
To choose our future and create it, not be victims of a juggernaut.
Let’s not compete with Google, Bing and Facebook!
Let’s complement them based on our strengths and their weaknesses.
The last few times I did this with Roy Tennant, Gary Price, etc. we . . .
To choose our future and create it, not be victims of a juggernaut.
Let’s not compete with Google, Bing and Facebook!
Let’s complement them based on our strengths and their weaknesses.
The last few times I did this with Roy Tennant, Gary Price, etc. we . . .
The Market Weaknesses…The Market Weaknesses…
Or Opportunity holesCommercial algorithmSEO, SMOThe Content Spam IndustryFollow Panda, Penguin, Blekko, etc.Ads, sponsored links, …Loss of “control”Quality versus selection
Or Opportunity holesCommercial algorithmSEO, SMOThe Content Spam IndustryFollow Panda, Penguin, Blekko, etc.Ads, sponsored links, …Loss of “control”Quality versus selection
But first . . .Some context...But first . . .Some context...
Principles
Access means putting knowledge anywhere and everywhere it will be found & used by our customers.Understand the difference between physical access and intellectual access
Principles
Collaboration is- the keystone of Knowledge,- it requires that we partner with users,- outcome driven – it’s the way the client uses & shares- crosses and blurs lines
Principles
Libraries are a Learning Environment- it learns from itself – the question economy survives- it absorbs & adapts – product, content and structure- it provides a learning imperative economic advantage
Principles: Our bread and butter
We deliver the …..So What …-We understand how and why knowledge fits -We can explain what it means and contextualize it-We should know why & how users interact and learn
-We’ve got it
-We can get it
-We know how to deliver it
Principles …..More Bread and Butter• We have it• We can deliver it• We know how to use it• We can organize it so it fits user’s needs and context
Libraries
•Informing, Learning, Sharing, Discovering, Socializing…
Principles
• Research is one of the pieces but not all of them• Note that books is a minor (but still critical) piece• Respect all forms of knowledge• It takes all of the pieces to complete the puzzle
Principles
So, let’s focus on the experience that is needed not the one we feel comfortable with the most.Our goal is to deliver ……….
…an experience in every strategy
Library MegatrendsLibrary Megatrends
All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:
• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:
• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
Trends Differ by Library Sector
Trends Differ by Library Sector
Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons,
etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA,
SOPA, etc. etc.) Author Lawsuits Citation fragmentation
Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons,
etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA,
SOPA, etc. etc.) Author Lawsuits Citation fragmentation
Content FragmentationContent Fragmentation
Text Graphics & Charts Formulae Pictures Maps Video Audio Gamification Deep Data Mining Sharing – notes, highlights, reviews, opinions,
corrections, commentary Assessments Soundtracks Etc. etc.
Text Graphics & Charts Formulae Pictures Maps Video Audio Gamification Deep Data Mining Sharing – notes, highlights, reviews, opinions,
corrections, commentary Assessments Soundtracks Etc. etc.
Beyond TextBeyond Text
ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or
PDF) Amazon Apple
ADVICE . . .
ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or
PDF) Amazon Apple
ADVICE . . .
Walled GardensWalled Gardens
Textbooks eLearning Learning Management Systems & PLEs Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs
Textbooks eLearning Learning Management Systems & PLEs Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs
Learning Object Diversification
and Fragmentation
Learning Object Diversification
and Fragmentation
Teens / Post-MillennialsMillennialsOther demographicsBusiness versus ConsumerThe Device Divide MobilityHaves and Have-nots
Teens / Post-MillennialsMillennialsOther demographicsBusiness versus ConsumerThe Device Divide MobilityHaves and Have-nots
End User FragmentationEnd User Fragmentation
Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search etc. Mobile search Social search Augmented Reality SEO SMO Content Spam Geo-location
Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search etc. Mobile search Social search Augmented Reality SEO SMO Content Spam Geo-location
Search FragmentationSearch Fragmentation
Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
Technology Fragmentation
Technology Fragmentation
The polarization of discussionThe polarization of discussion
Black and WhiteBlack and WhiteDogmatic vs. Professional positions on: eBooks, access, copyright, etc.
Black & White
Recognize key shiftsRecognize key shifts
eLearning Repositories Content Archipelagos LibGuides Patron-driven acquisitions Information Fluency Demarcation between Undergrad, Grad and
Faculty/Staff strategies Copyright compliance E-Coursepacks and e-Reserves Strategic budgeting Partnerships
eLearning Repositories Content Archipelagos LibGuides Patron-driven acquisitions Information Fluency Demarcation between Undergrad, Grad and
Faculty/Staff strategies Copyright compliance E-Coursepacks and e-Reserves Strategic budgeting Partnerships
Academic Research Libraries
Academic Research Libraries
Information LiteracyDistance education and eLearningTextbooks, Reserves,
Coursepacks, e-allMOOCsMobilityCollections for new degrees and
certifications
Information LiteracyDistance education and eLearningTextbooks, Reserves,
Coursepacks, e-allMOOCsMobilityCollections for new degrees and
certifications
Community College and Undergrad
Community College and Undergrad
Common Core21st Century LearningFuture of the textbookScaffolded Information Literacy /
Fluency FiltersStaff and Faculty relationshipsClassroom pages
Common Core21st Century LearningFuture of the textbookScaffolded Information Literacy /
Fluency FiltersStaff and Faculty relationshipsClassroom pages
School LibrariesSchool Libraries
IntranetsMS SharePointRelationship buildingEmbedded Librarianship
IntranetsMS SharePointRelationship buildingEmbedded Librarianship
Specialized LibrariesSpecialized Libraries
Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL)
eBook issues and device training Community Glue Economic Impact Patron-driven acquisitions Experience Portals Programs Partnerships Education and Learning Literacy of all kinds
Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL)
eBook issues and device training Community Glue Economic Impact Patron-driven acquisitions Experience Portals Programs Partnerships Education and Learning Literacy of all kinds
Public LibrariesPublic Libraries
DPLALibrary RenewalEveryLibrary.org Advocacy PACOCLC Linked Data, TroveCULC eBook Project (Canada)3M e-books (Penguin, CALIFA,
Douglas County initiatives)Cloud initiatives
DPLALibrary RenewalEveryLibrary.org Advocacy PACOCLC Linked Data, TroveCULC eBook Project (Canada)3M e-books (Penguin, CALIFA,
Douglas County initiatives)Cloud initiatives
Consortia: Next Step Cooperation
Consortia: Next Step Cooperation
Where are the real pain points?Where are the real pain points?
So what is the answer?So what is the answer?
Grocery StoresGrocery Stores
Grocery StoresGrocery Stores
Grocery StoresGrocery Stores
Cookbooks, Chefs . . .Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
MealsMeals
What is an EXPERIENCE?What is an EXPERIENCE?
What is a library experience?What is a library experience?
What differentiates an experience from a transaction?
What differentiates libraries from Google/Bing?
The Evolutionof Answers
The Evolutionof Answers
Why do people ask questions?Why do people ask questions?
Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
Why do people ask questions?
Why do people ask questions?
Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
What are your top 10-20 questions?What is the service portfolio model that goes with those?
What are your top 10-20 questions?What is the service portfolio model that goes with those?
The top 23 most transformational bitsThe top 23 most transformational bits
1. RDA (AACR2) and metadata2. Linked Data, OCLC WorldCat +3. SaaS, IaaS, PaaS4. Enhanced eBooks5. Amazon Cloud (Prime)6. Licensed Databases7. Geo-information, Geo-IP8. eLearning Systems
1. RDA (AACR2) and metadata2. Linked Data, OCLC WorldCat +3. SaaS, IaaS, PaaS4. Enhanced eBooks5. Amazon Cloud (Prime)6. Licensed Databases7. Geo-information, Geo-IP8. eLearning Systems
23 Transformational Things
23 Transformational Things
9. Repositories10. Intranets11.Mobile (phones, tablets, computing)12.Patron Data (LMS, ILS, Registries)13.People Data (FB, LinkedIn, etc.)14.LibGuides15.OpenURL16.Open Access
9. Repositories10. Intranets11.Mobile (phones, tablets, computing)12.Patron Data (LMS, ILS, Registries)13.People Data (FB, LinkedIn, etc.)14.LibGuides15.OpenURL16.Open Access
23 Transformational Things
23 Transformational Things
23 Transformational Things
23 Transformational Things
17.eBooks & eJournals disaggregation18.HTML5 and mobile standards19.Streaming Media & end of formats20.Embedding21.Persistent Links22.Shared A-Z lists (like Summon)23.Shared Analytics
17.eBooks & eJournals disaggregation18.HTML5 and mobile standards19.Streaming Media & end of formats20.Embedding21.Persistent Links22.Shared A-Z lists (like Summon)23.Shared Analytics
AnalyticsAnalytics
What do we need to know?What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer
search like Google and retail or government? How do people find and connect with library virtual
services? Are end users being successful in their POV? What are the stories of the impact of library
experiences? Are they happy? Will they come back? Tell a friend?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer
search like Google and retail or government? How do people find and connect with library virtual
services? Are end users being successful in their POV? What are the stories of the impact of library
experiences? Are they happy? Will they come back? Tell a friend?
Techno-AgnosticismTechno-Agnosticism
Browsers: IE, Chrome, Firefox, Safari… Devices: Macintosh, PC Desktops &
Laptops… Mobile: Laptops, Tablets (iPad, Fire, etc.)… Mobile: Smartphones (iPhone, Blackberry,
Android, Windows, etc.)… Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard,
WebCT, Angel, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, Chapters
Indigo, CengageBrain, Apple Store, University Textbook Store, etc.)
Browsers: IE, Chrome, Firefox, Safari… Devices: Macintosh, PC Desktops &
Laptops… Mobile: Laptops, Tablets (iPad, Fire, etc.)… Mobile: Smartphones (iPhone, Blackberry,
Android, Windows, etc.)… Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard,
WebCT, Angel, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, Chapters
Indigo, CengageBrain, Apple Store, University Textbook Store, etc.)
Alignment & Scary PlayersAlignment & Scary Players
If libraries don’t develop it, who will?Apple (iTunes, iPhone, App Store, iBooks
…)Bookish, Pottermore, etc.Amazon (Prime, Cloud, Kindle…)Microsoft (8, Mobile)Google (Android, Ads, …)Facebook (F8, Apps, Privacy…)… LinkedIn, Twitter, Pinterest, etc.Blackboard, MOOCs, LMS, etc.
If libraries don’t develop it, who will?Apple (iTunes, iPhone, App Store, iBooks
…)Bookish, Pottermore, etc.Amazon (Prime, Cloud, Kindle…)Microsoft (8, Mobile)Google (Android, Ads, …)Facebook (F8, Apps, Privacy…)… LinkedIn, Twitter, Pinterest, etc.Blackboard, MOOCs, LMS, etc.
And, this should all be invisible to the user.And, this should all be invisible to the user.
The new bibliography and collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
Small SuccessesSmall Successes
TROVE (Australia)BibliocommonsLibraryThing, BookPsychicGoogle Books and WorldCatLibGuidesGale’s ed2goCengage’s MindTapPowerSearch 2012 Algorithm
TROVE (Australia)BibliocommonsLibraryThing, BookPsychicGoogle Books and WorldCatLibGuidesGale’s ed2goCengage’s MindTapPowerSearch 2012 Algorithm
Putting our money where ...
Putting our money where ...
eTextbooks GVRL exploded AccessMyLibrary MindTap ed2go In Context Biography in Context Opposing Viewpoints GREENR Career Transitions National Geographic Archive + ECCO, NCCO, PQ’s EEBO
eTextbooks GVRL exploded AccessMyLibrary MindTap ed2go In Context Biography in Context Opposing Viewpoints GREENR Career Transitions National Geographic Archive + ECCO, NCCO, PQ’s EEBO
Our Principles: Device Agnostic Browser Agnostic No Walled
Gardens SEO free Ad free More Analytics
Our Principles: Device Agnostic Browser Agnostic No Walled
Gardens SEO free Ad free More Analytics
The Virtuous ContinuumThe Virtuous Continuum
Data InformationKnowledgeNOT WISDOMBehaviour
Data InformationKnowledgeNOT WISDOMBehaviour
“Information only becomes knowledge through a process called learning”
Short Term BenefitsShort Term Benefits
Reduce the overhead of the back room Increase effectiveness and efficiencyReduce effort on strategically
misaligned activitiesFree up scarce library programmers for
efforts aligned with goalsAlign effort with vision and strategy Invest in staff professional
development and understanding
Reduce the overhead of the back room Increase effectiveness and efficiencyReduce effort on strategically
misaligned activitiesFree up scarce library programmers for
efforts aligned with goalsAlign effort with vision and strategy Invest in staff professional
development and understanding
Long Term BenefitsLong Term Benefits
Viable alternative to Google, Bing, and Facebook
Real immersive discovery targeted at real problems in context
Neutrality rulez on devicesMove beyond retrieval to research impactResearch, curriculum, learning, and
community alignmentSustainable competitive advantage
Viable alternative to Google, Bing, and Facebook
Real immersive discovery targeted at real problems in context
Neutrality rulez on devicesMove beyond retrieval to research impactResearch, curriculum, learning, and
community alignmentSustainable competitive advantage
In order to achieve success, library culture
must . . .
In order to achieve success, library culture
must . . . Avoid B&W thinking Avoid dogma &
fanboyism Be agile & nimble Be experimental Temper risk
management with trial and error
Move experiments into wider adoption
Avoid B&W thinking Avoid dogma &
fanboyism Be agile & nimble Be experimental Temper risk
management with trial and error
Move experiments into wider adoption
Be agnostic Avoid polarization
and be comfortable with shades of grey
Collaborate, really. Embrace
boundarylessness Allow analytics to
push progress and impact
Be agnostic Avoid polarization
and be comfortable with shades of grey
Collaborate, really. Embrace
boundarylessness Allow analytics to
push progress and impact
In order to achieve success, library culture
must . . .
In order to achieve success, library culture
must . . . Focus on the users in
context Avoid broad-based
retail consumer strategies
Ask ourselves: “Is this good for the whole eco-system of information, learning and communities?”
Be open
Focus on the users in context
Avoid broad-based retail consumer strategies
Ask ourselves: “Is this good for the whole eco-system of information, learning and communities?”
Be open
Invest in scalable solutions
Focus on Sustainability
Move from craft to industrial strength – stop hand-knitting every sweater
Don’t fear the BIG vision.
Stick to it.
Invest in scalable solutions
Focus on Sustainability
Move from craft to industrial strength – stop hand-knitting every sweater
Don’t fear the BIG vision.
Stick to it.
Support Risk and Experiments
Support Risk and Experiments
Take back the Strategy: Rebalance
Print was complicated tooPrint was complicated too
The power of libraries
Libraries are the Libraries are the Third PathThird Path
Libraries are the Libraries are the Third PathThird Path
SmellyYellowLiquid
OrSex
Appeal?
Consider the Whole Experience
Consider the Whole Experience
Until the lion learns to write her own Until the lion learns to write her own story, the story will always be from the story, the story will always be from the
perspective of the hunter not the perspective of the hunter not the hunted.hunted.
Until the lion learns to write her own Until the lion learns to write her own story, the story will always be from the story, the story will always be from the
perspective of the hunter not the perspective of the hunter not the hunted.hunted.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
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