network computing trends and...

© 2011 Cisco and/or its affiliates. All rights reserved. 1

Network Computing Trends and Technology


Agenda

Collaborations

Cloud Optimized by Borderless Networks


Collaboration Overview

Presentation_ID 5

IP COMMUNICATIONS

MOBILE APPLICATIONS

CONFERENCING CUSTOMER CARE

Cisco Collaboration Portfolio

MESSAGING

ENTERPRISE SOCIAL SOFTWARE

TELEPRESENCE

Presentation_ID 6

IP Telephony Replaces PBX Architecture

Call Processing

Ethernet LAN Switch

Voice-Enabled Router or Gateway

IP Telephony Building Blocks

UCS Server- Chassis or Rackmount

Presentation_ID 7

Cisco Integrated Services Router (ISR)G2 Portfolio for Unified Communications

Con

curr

ent S

ervi

ces

and

Per

form

ance

Small Office Enterprise Branch Office Small Branch

50/50Phones

100/100 Phones

200/730 Phones

300/1200 Phones

2921

2951

3925

3945

High-Density Services

Local Auto Attendant and Voice Mail System with 12-250 Mailboxes, 4-32 Sessions/ports 600 Hours of Storage

Cisco Unity Express

Extended Modular Connectivity (EVM, ISM, SM, WIC/VIC)

Multiple Services Modularity with Performance Optimized for “All-in-one” Solution (NM-SM, NME, EVM, ISM, WIC/VIC)

Cisco Unified Communications Manager Express Cisco Unified Survivable Remote Site Telephony

150/250 Phones

Key ISR G2 Capabilities •Up to 5X more performance •Services-Ready Engine •Gigabit fabric

Key Benefits •More UC capacity •Add services w/o truck rolls •Reduce TCO

2911

Low Density Services

35/35Phones

2901

Presentation_ID 8

Cisco Unified IP Phone Portfolio

6900 Series Cost effective business-grade voice services Basic endpoint applications Earth-friendly innovation

7900 Series Advanced business communications Rich suite of services

Wide array of applications

Advanced Media Portfolios Widest array of applications

Accessories enrichinteraction& applications Earth-friendly innovation

IP Phone 9900 and 8900 Series

Presentation_ID 9

Extending Client Service Framework to New Platforms Android - Cius

Cisco Unified Client Services Framework

Cisco CIUS • Native Cisco Unified Communications

Including in VDI environment

• Cisco TelePresence and Endpoint Interoperability

• Cisco WebEx (Integrated)

• IM and Presence

• Cisco Quad Virtual Teaming

• Cisco Marketplace Application Management


Ray Ozzie, “Dawn of A New Day”


**Gartner research prediction; Gartner Forecast: Tablet PCs, Worldwide, November, 2010

iPad + Mac = 12% PC Share

100+ Million Tablets

70% of college freshman

2010

Mobile devices*

3.6B

1.8B Mobile

web access devices*

Daily Android

Activations

300,000


Addressing Needs of Post-PC Workspace

Tablet iPad Cius Samsung

PC Win OS Mac OS

Phone iPhone Android

Blackberry Nokia

• Changes in device ownership

• More choice - When, where, how & what device

Presentation_ID 14

Anytime, Anywhere Collaboration Cisco Delivers Voicemail Access the Way You Work

Cisco Mobile Clients Internet Access IP Phones Other Clients Email Access

Cisco Mobile for smartphones

(Visual Voicemail and speech access)

Cisco UC Integration for MOC & WebEx Connect

Cisco Unified Personal

Communicator

Single Inbox with Exchange & Outlook

Integrated Messaging with Domino & Notes

Cisco Unity Connection Web

Inbox

RSS Feed

Telephone Interface, Visual Voicemail, and

speech access on Cisco IP Phones

Lotus Sametime

Speech Access to Outlook Calendar

Cisco SpeechView voicemail transcripts

Presentation_ID 15

Visual Voicemail • Manage messages on IP Phone and smartphones

Presentation_ID 16

Visual Voicemail • Similar experience across a variety of clients

Simple Cisco UC Integration for WebEx Connect

Cisco UC Integration for MOC

Cisco Unified Personal Communicator

Presentation_ID 17

Video Everywhere, On One Architecture Single call control platform for voice and video

Cisco Unified Communications

Manager


This image cannot currently be displayed.

H.323 to SIP Video Interworking

Microsoft OCS via AMGW

Telepresence Video Communications Services (VCS)

Advanced Conferencing Services (Conductor)

Expressway™ Firewall Traversal

SIP

Multipoint Services

B2B and Teleworker

3rd Party / H.323 Endpoints

Unified

Communications

Presentation_ID 20

Desktop Virtualization • Refers to the separation of the physical endpoint from the logical

desktop

• Endpoints may be variety of devices; applications are hosted where ever the best user experience is offered (locally at endpoint or data center)

• Access from the endpoint to the logical desktop is delivered through the network

Presentation_ID 21

Effects on Users Experience of Real Time Communications Example Real Time Communications Hair Pinned in Data Center

Networked Optimization Techniques Cannot be Utilized (Mcast, Stream Splitting, Local Caching)

Protocols in the virtual desktop environment appear “monochrome” to QoS

Lack of flow differentiation prevents prioritization within a display protocol stream T1

Branch Router

Data Center

Branch Office

Video Source

Display Protocol

Video

Text Voice

Web

Display Protocol

End-users see pixelization as media is rendered from the data center

Video Source


Challenge: Bringing Together Desktop Virtualization & Collaboration Data security and compliance Business continuity / agility Reduced TCO Standardized IT experience,

customizable user experience

Video and voice Interactivity Mobility Real time, high quality experience Range of devices

IT Standardization Rich Media Experience

24 © 2011 Cisco and/or its affiliates. All rights reserved.

Cloud Optimized by Borderless Networks


Source: Gartner “Defining and Describing

an Emerging Phenomenon,” June 2008

Deployment Models

Service Models

Software as a Service (SaaS)

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Public Private Hybrid Community


–Cisco ETAB

50%

–Forrester Research

25% Operational Simplicity

• Variable operational cost structure

• Lower change costs • Service elasticity

Mobility

• Dynamic workloads • Provider choice • Enhanced SLAs

Business Agility

• New commercial models • Rapid prototype,

development, change


7 Billion Global Consumer Internet Traffic

Video Traffic

486 Exabytes

180 Exabytes

36 Exabytes

2007 2010 2013

91% of all Consumer Internet Traffic will be Video in 2013

767 Exabytes

Global Consumer Internet Traffic

Video Traffic

486 Exabytes

180 Exabytes

36 Exabytes

2007 2010 2013

91% of all Consumer Internet Traffic will be Video in 2013


Integrity Must Be Maintained as Data Transits Networks

Clients Cloud Services

Email

Data Loss Device Theft

Web Vulnerabilities Seamless Reliable Secure


Routing Application Performance

Remote Office

Campus Core

Security Voice Video

Routing, Application Performance, and Security Considerations

Can my network make cloud services equally secure and compliant as those on-premises?

Can my network recognize, scale, prioritize video?

Can my network deliver high–quality application performance?


Remote Office

Campus Core



Embedded Network Services Optimize the Experience

• Maximize IT Investment Embedded routing optimization Application performance Bandwidth efficiency

• Secure Data, Devices, Workloads Device, application choice with IT control

• Optimize Applications Rich media applications prioritized by network Applications routed to best public, private cloud resource Visibility and predictability

Application Performance

Campus Core


Routing

Remote Office


Private Cloud


SecureX Application Velocity Medianet



Private Cloud


Routing

Business Applications

Data Center Unified Fabric

Email


Network Analysis



• Maximize IT Investment DC services extended to Campus Core Virtualized services provide scale, rapid ROI

• Secure Data, Devices, Workloads Device, application choice with IT control

• Optimize Applications Rich-media, business applications prioritized by network Applications routed to best public, private cloud resource Visibility and predictability

Embedded Network Services Balance Cloud Workloads

Optimal user experience based on location



Private Cloud


Routing

Embedded Network Optimize the Mobile Experience


Email

Internet

• Maximize IT Investment Router embedded services increase performance and availability Virtualized services provide scale, rapid ROI

• Secure Data, Devices, Workloads Security enforcement points closest to user Federated security between clouds Device, application choice with IT control

• Optimize Applications Rich media applications prioritized by network Applications routed to best public, private cloud resource Visibility and predictability

AnyConnect ScanSafe w/ AnyWhere+



Private Cloud


Routing

Services Delivered from Cloud Resource Closest to User


AnyConnect ScanSafe w/ AnyWhere+

• Flexibility Agility and on-demand delivery of virtual services Application performance

• Workload Portability and Mobility Optimized experience Device, application choice with IT control

• Cloud Optimization Secure multi-tenant cloud experience Rich media applications prioritized by network Visibility and predictability

Private Cloud London Access

Private Cloud Shanghai Access

Email

Public Cloud


TrustSec Application Velocity Medianet

Routing, Application Performance, and Security Innovations Enable Cloud

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Secure Cloud Infrastructure Services and Access • ASA/ASA SM • VSG, Nexus 1000V • ScanSafe (ISR G2) • IronPort, SIO • AnyConnect

SecureX

Performance Optimized WAN • WAAS on ISR/SRE • vWAAS • UCS Express • NAM

Application Velocity

Video Scale, Prioritization • Medianet • ISR G2 Integrated

Video Conferencing • WebEx Node for

ASR 1000 • PfR, NBAR

Medianet Application

Performance

Cisco Borderless Networks


Routing


Business

Private

Public Sector

Hybrid Public


Borderless Networks Optimize Private, Public, Hybrid Clouds

Business Continuity • Network embedded

services reduce TCO • Improved IT

management for Mobility • Service

visibility/predictability

Risk Mitigation Asset Protection

• Security In, For, and By the Cloud

• Pervasive, federated enforcement

• Device, user visibility

Productivity • Consistent, optimized

user experience • Prioritization: rich media

and business applications • Routing to best public

or private cloud

Transition to a Cloud–ready architecture–Cisco Borderless Networks


The Cloud Computing Journey

network computing trends and...

Documents