network congestion through the eyes of h
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The advancement and growth of the Internet is causing network congestions across the globe due to heavy data consumption required by its applications. However, with different penetration levels and usage patterns, there is a contrast for network congestion in developed and emerging countries. This paper studies Hong Kong, a densely populated country with one of the world’s fastest growing telecoms sector and a victim of network congestion. Greenpacket presents a case study on how a cellular operator can battle network congestion without burning a hole in the pocket.TRANSCRIPT
www.greenpacket.com
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Network Congestion through the Eyes of
Hong Kong
A Market-based Study on How Developed Markets Benefit
by Offloading Data to WiFi
Abstract
The advancement and growth of the Internet is causing network congestions across the globe due
to heavy data consumption required by its applications. However, with different penetration levels
and usage patterns, there is a contrast for network congestion in developed and emerging
countries.
The network congestion issue in developed nations is more acute although current network
technologies are advanced but yet they are insufficient to cope with data requirements. The only way
forward is to continue upgrading to faster networks with higher capacity, but this option requires
heavy investment in terms of time, effort and money. What then is a more cost-effective alternative?
This paper studies Hong Kong*, a densely populated country with one of the world’s fastest growing
telecoms sector and a victim of network congestion. Greenpacket presents a case study on how a
cellular operator can battle network congestion without burning a hole in the pocket.
*Hong Kong is selected as it is a small country with a huge population and easily comparable to any other major city in
the world. The objective here is to help readers understand that network congestion as experienced by Hong Kong and
proposed solution can be applied to most dense areas around the world.
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Contents
Network Congestion Phenomenon: Developed vs. Emerging Markets 01
Getting to Know Hong Kong’s Telecoms Market 04
Issues Facing Hong Kong’s Mobile Broadband Landscape 08
Case Study – Operator X, Hong Kong (HSPA+ Operator) 12
Solve Your Network Congestion Woes Cost-Effectively Today! 16
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01
Network Congestion Phenomenon: Developed vs. Emerging MarketsAcross the globe, escalating data traffic is leading to network congestion, a phenomenon that the telecommunications
industry dreads. However, developed and emerging markets undergo network congestion which is different in nature
due to the disparity in broadband penetration levels which leads to dissimilar usage patterns (user perspective) and
business models (operator perspective). Generally, broadband penetration exceeds 35% in developed markets but
barely touches 10% in most emerging markets.
Figure 1 maps the broadband penetration rates of developed and emerging markets worldwide. Developed nations have
a higher broadband penetration rate compared to emerging nations.
Figure 1: Economic Map of the World: Emerging Markets and Developed Markets
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Image Source: Alex Covarrubias through Wikipedia
Developed Markets Emerging Markets
Developed market
Emerging market(more developed)
Emerging market(least developed)
Source: Organisation for Economic Co-operation
and Development (OECD), Internet World Stats,
December 2008 – December 2009
02
Causes of Network Congestion
In Greenpacket’s earlier whitepaper Operators Can Save $14 Million Yearly Through Data Offloading (Note: You will need
to complete a form to download the whitepaper), we mentioned that congestion occurs when throughput supply is lower
than demand. This can be the result of too many users within a site or when the throughput level is too low.
Typically, networks in emerging countries have low throughput levels such as 3.6Mbps or 1.8Mbps, in contrast to
developed countries with 14.4Mbps networks and above. This condition contributes to network congestion in emerging
countries.
Figure 2 compares developed and emerging countries that have approximately the same build up area. As such, it can
be assumed that almost equal number of network sites is required to provide coverage. Many operators in emerging
countries support the same/more subscribers on networks with lower data rates. This situation leads to network
congestion.
For example, let’s compare Japan and Philippines. Smart (PLDT) serves 38 million subscribers on a 2.0Mbps network,
as opposed to SoftBank Mobile which caters for only 21 million subscribers on a 7.2Mbps network.
Source: GSMA, BMI
Figure 2: Operators in emerging countries support equal or more subscribers on networks with low throughput levels
On the other hand, in developed markets, users are more mature Internet users and therefore engage in heavy data
usage that demands higher bandwidth. The Internet is relied upon beyond information gathering and communications.
Instead, it is heavily used for entertainment, especially video content and applications. According to research firm
Sandvine, users in North America and Europe are the highest consumers of YouTube videos, as shown in Figure 3.
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Developed
Emerging
Developed
Emerging
78,866
56,594
377,835
300,000
Exa
mp
le A
Exa
mp
le B
RemarksArea(in km2)
14.4Mbps
7.2Mbps
7.2Mbps
2.0Mbps
HSDPAData Rate
2.9 million
2.9 million
21 million
38 million
SupportedSubscribers
EconomicStatus
CzechRepublic
Croatia
Japan
Philippines
Country
Both operators support the same number of subscribers butT-Hrvatski Telekom has a lower data rate. Hence, congestion occurs.
Smart (PLDT) supports more subscribers but its network has a muchlower data rate against SoftBank Mobile’s data rate.
03
Source: Sandvine
Figure 3: YouTube minutes consumed by different regions worldwide
A Market Study – Hong Kong
All developed countries offer high speed broadband. Greenpacket has selected Hong Kong for a market study as this
country has soaring subscriber numbers within a small land area. Additionally, Hong Kong has one of the fastest growing
telecoms sector that is afflicted by network congestion. In this paper, we present a case study on how a cellular operator
facing network congestion benefits from an immediate, simple and cost-effective measure to combat the issue without
heavy investments in network upgrades.
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North America
Caribbean and Latin America
Europe
Africa
Asia-Pacific
46.8%
1.4%4.6%
45.1%
2.1%
Getting to Know Hong Kong’s Telecoms Market Demographics & Economy
Image source: Wikipedia
Figure 4: Map of Hong Kong
Hong Kong is also one of the world’s leading developed nations, holding a GDP per capita of USD 31,849 in 2008, which
is relatively higher compared to other countries (see Figure 5). One of the reasons for Hong Kong’s high GDP levels can
be associated with its high broadband penetration rate and vice versa.
Source: Alcatel-Lucent, 2008
Figure 5: GDP vs. broadband penetration levels of selected countries from around the world
Hong Kong is situated on China’s southern coast
with a land mass of 1,085km2. With a population of
over 7.08 million (6,502 persons/km2), Hong Kong
is one of the most densely populated areas in the
world, in comparison to Netherlands for example,
which has a land mass of 45,526km2 and
population of 16.6 milion (399 persons/km2).
The density level of Hong Kong is so high that it
even exceeds the density level of some of the
world’s most populous cities such as London (4,863
persons/km2), Bangkok (4,478 persons/km2) and
even Amsterdam (4,459 persons/km2)!
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Indonesia
SouthAfrica
Egypt
China
Brazil
Mexico
000,03$000,02$0
GDP per Capita
000,06$000,05$000,04$000,01$0
5%
10%
15%
20%
25%
Bro
adb
and
Pen
etra
tion
30%
Russia Saudi Arabia
UAE
France
Belgium
USA
Switzerland
Hungary
Canada
Spain
South Korea
Hong Kong
05
Telecoms Background
Hong Kong has one of the most advanced and sophisticated telecommunications market in the world and this has been
one of the driving factors in shaping this country as a leading business and financial centre.
Hong Kong’s telecommunications sector has been liberalized to set a platform that is both pro-competition and
pro-consumer. This objective provides a fair playing ground in the telecoms market and ensures consumers receive
best-in-class services in terms of capacity, quality, coverage and speed. Office of the Telecommunications Authority
(OFTA) is the governing statutory body responsible for regulating the industry.
Strong governmental support, enormous connectivity infrastructure and geographical advantage of compact size have
led to Hong Kong’s successful Internet evolution. Figure 6 compares the broadband technology evolution of Hong Kong
and the United States. It is evident that Hong Kong has been almost at par with United States which illustrates the
former’s impressive growth in the Internet and broadband arena over the past two decades.
Figure 6: Hong Kong and United State’s Internet and broadband evolution
Hong Kong’s Telecoms Market Today
Hong Kong is an extremely networked society gauging from its high infiltration rates from the broad telecoms
perspective, as shown in Figure 7.
Figure 7: Hong Kong telecom sector’s infiltration rates
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101.6 lines/household
12.6 million subscribers
2.71 million subscribers
1.2 million subscribers
102% (by population)
180%
~ 56% (by population)82% (by household)
N/AAmong highest in the world for residential penetration
Fixed Line
Mobile
Broadband
IPTV
% of InfiltrationDegree of InfiltrationTelecoms Category
2G
Uni
ted
Sta
tes
3G 3.5G
GSM
GSM
PCS 1900(GSM 1900)
CDMAOne
PCS(GSM1800)
GPRSHSDPA CDMA
2000(EVDO)
HSUPA
HSUPA
HSPA+
HSPA+
‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09
WCDMA/EDGE
HSDPAEDGE
UMTS/WCDMA
GPRS
Ho
ng K
ong
06
As far as broadband is concerned, the services are highly in use which explains Hong Kong’s high broadband
penetration rate. At 82%, Hong Kong is ranked among the top three markets with highest household broadband
penetration rate (Figure 8) and fastest average Internet connection speed (Figure 9).
Source: Gartner, July 2008
Figure 8: Hong Kong is one of the top three markets with highest household broadband penetration rate
Source: The State of Internet Q4 2009, Akamai
Figure 9: Hong Kong is ranked second for having the fastest average Internet connection speed in Q4 2009.
To date, Hong Kong has 14 fixed network operators (FNOs), five mobile network operators (MNOs) and nine mobile
virtual network operators (MVNOs). Such intense competition makes broadband services in this country very affordable.
The combination of high penetration rate and affordable pricing formed an ideal platform for IPTV services which
hit 1.2 million subscribers as of December 2009, again one of the highest in the world.
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0
10
8
6
4
2
12
South
Kor
ea
Hong
Kong
Japa
n
Roman
ia
Latvi
a
Sweden
Nether
lands
Czech
Rep
ublic
Denm
ark
Switzer
land
22US
14
Ave
rage
Con
nect
ion
Spe
ed (M
bps)
11.7
8.6
7.6 7.26.2 6.1
5.3 5.2 5.2 5.1
3.8
Worldwide Top 10 Countries Average Connection Speed (Mbps)
Markets with Highest Broadband Penetration of Households
2007
2012
54%77%
58%74%
59%74%
69%76%
58%73%
65%79%
52%72%
93%97%
74%82%
76%81%
United States
United Kingdom
Taiwan
Switzerland
South Korea
Netherlands
Hong Kong
France
Canada
Australia
07
Aside from IPTV, Hong Kong has a strong network of WiFi hotspots – there were more than 8,900 public WiFi hotspots
as of March 2010 and growing.
An average Hong Kong Internet user spends more than 25 hours online per month, making it one of the most engaged
Internet markets globally. Online communications, entertainment and social networking take up the highest share of
minutes spent online (see Figure 10). Several interesting Internet usage behaviour includes the following:
• Instant messaging holds the highest share at 16% (October 2009), which is almost double the time spent by Asia
Pacific region as a whole
• Entertainment is led by video-based applications led by YouTube and TVB.com
• Social networking is led by Facebook
• 5% of Internet minutes are spent on business and finance sites which reflect the country’s business and finance
focused economy. This rate is more than double of Asia Pacific’s share of time for this category
Source: Comscore Report, October 2009
Figure 10: Hong Kong’s Internet usage by minutes
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Instant Mesenger
Netertainment
Social Networking
Games
Business/Finance
Search/Navigation
News/Information
Technology
Others
45%
8%
16%
11%
4%4%
5%
3%2%2%
Hong Kong Online Activities (% Share of Minutes)
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Issues Facing Hong Kong’s Mobile Broadband LandscapeCellular Networks Face Ceiling-level Data Usage
Data usage on Hong Kong’s cellular networks is at extremely high levels which explains the reason for network
congestion. How do we know this?
i) The number of cellular users in Hong Kong has reached 100% of active users (active users refer to population aged
15 to 65 who are in employment or expected to enter employment). Figure 11 shows that the number of cellular
subscribers (2.5G and 3G) slighly exceeds the total number of active users – this concludes that all active users in
Hong Kong are enjoying Internet through their mobile broadband connections.
Source: BMI, Q1 2010
Figure 11: Cellular users vs. total number of active users
ii) Tremendous increase in data usage. Since the launch of HSDPA in 2006, subscriber count only increased 2.4 times
but data consumption grew immensely by 80 times!
Figure 12: Number of customers and mobile data usage in Hong Kong from 2002 – 2009
Mobile subscribers (January 2010)
2.5G and 3G mobile subscribers (January 2010)
% of active users
Total number of active users
12,483, 989
5,275,365
74.8%
5,206, 000
No. of cellular subscribers equal 100% active users
3G Customers
3,819,186
2,812,002
2,004,565
1,331,651
645,965
N/A
N/A
N/A
Mobile Data Usage (Mbytes)
638,388, 712
133,145,730
32,301,563
9,076,723
4,603,736
2,330,444
247,262
42,029
Year
2009
2008
2007
2006
2005
2004
2003
2002
2.5G + 3G Customers
5,000,264
3,490,602
2,947,378
2,206,586
1,848,254
1,349,015
729,554
179,931
2.4 times increase in subscriber count but 80 times growth in data.
09
Why is Hong Kong experiencing such a gigantic leap in data usage? Here are some reasons:
a. Affordable broadband rates – With the presence of 14 FNOs, five MNOs, nine MVNOs and hundreds of other
licensed ISPs, healthy competition exists and keeps broadband rates very affordable for the man on the street. As
such, almost the entire active population of Hong Kong is able to afford a broadband connection and use data
applications. Data card plans in Hong Kong range from USD 24 to USD 49 which is lower compared to similar plans
in United States which range from USD 30 to USD 60.
b. High usage of IPTV – Television is loved for its rich visual and audio entertainment qualities. Delivering these qualities
over Internet is a definite data gobbler. Hong Kong has 1.2 million IPTV subscribers which are among the highest in
the world.
c. High usage of smartphones – Hong Kong consumers lead smartphone usage globally. Almost half (48%) of
consumers in Hong Kong own a smartphone, which is more than double the global rate of 23% as shown in Figure
12. The smartphone is used to access Internet applications such as email, social networking and even blogging. In
today’s world of content and applications, social networking is king. This is obvious in Hong Kong whereby 30% of
smartphone users regularly update their social pages compared to 12% globally.
Source: www.cellular-news.com
Figure 13: Hong Kong’s smartphone penetration rate exceeds global and Asian levels
d. High Public Transport Travel – With the advantage of being geographically compact, Hong Kong has a highly
developed transportation network. Over 90% of daily travels take place via public transport. This form of commutation
gives subscribers time to enjoy Internet while on the go through their smartphones and other mobile devices.
Decreasing ARPU
Hong Kong’s telecommunications landscape undergoes intense competition which leads to price wars that sets the
ARPU on a downward scale. Figure 13 shows ARPU decreasing for several leading mobile network operators in Hong
Kong since 2007.
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Global 2010 Developed Asia* 2010 Hong Kong 2010 Hong Kong 2009
2327
48 40
*Covers Australia,Japan, Korea,
Hong Kong, Malaysia,Singapore and Taiwan.
Smartphone penetration is approaching majority levels% of mobile users with a Smartphone
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Source: Business Monitor International (BMI), Q1 2010
Figure 14: Decreasing ARPU trend faced by operators in Hong Kong
Aside from the price war, the decline in ARPU (Figure 14) can also be attributed to the stronger prepaid growth than
postpaid (Figure 15). Although in the past, operators in Hong Kong received higher revenues through postpaid plans,
prepaid services are gaining popularity as subscribers are more conscious of their commmunication and connectivity
spend. Prepaid ARPU is undeniably much lower than postpaid. For example, in 2008, Hutchison’s postpaid ARPU was
almost nine times larger than prepaid ARPU1.
Source: Business Monitor International (BMI), Q1 2010
Figure 15: Hong Kong’s increasing prepaid subscriber base
1Ovum
11
Poor Indoor Coverage
Poor indoor coverage has always been a constant battle for wireless technologies. In high density countries like Hong
Kong and Singapore, more than 70% of traffic occurs indoor. Analysis Mason anticipates that by 2016, over 80% of
global wireless data traffic will be generated indoors. This concludes that indoor capacity demand is much higher and
operators must address this issue.
Operators currently face numerous complaints on bad indoor coverage from subscribers. In Japan alone, NTT Docomo
recorded that over 90% of complaints are due to poor indoor reception quality. It is important to understand that indoor
coverage is usually poor because wireless signals originate from base stations which are deployed outdoors. These
signals need to penetrate through building material (for example, glass or concrete) and experience radio wave
penetration loss of 6 – 13 dB or more which translates into throughput loss as well.
Though operators today employ inbuilding solutions to boost coverage, however, in the case of Hong Kong, due to its
complex morphology, these solutions are expensive to deploy.
Figure 16 gives an overview of typical throughput levels at three different locations from the base station – peak rate
(nearest to the base station), median users (mid way distance from base station) and cell edge. At each of this location,
throughput levels are lower indoor compared to outdoor.
Source: Modified from Qualcomm
Figure 16: Comparison of throughput levels indoors and outdoors
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Median Users Cell Edge Users
R8 Multicarrier
Single Carrier42Mbps
21Mbps
36-40Mbps
15-18Mbps
Outdoor Indoor Outdoor Indoor Outdoor Indoor
7.8Mbps
3.8Mbps5.2-6.8Mbps
2.8-1.8Mbps3Mbps
1.5Mbps2-2.6Mbps
0.8-1.2Mbps
Peak Rate
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Case Study – Operator X, Hong Kong (HSPA+ Operator)Technical Background
There are four operators in Hong Kong and each has four frequency carriers for a total of 20MHz (three 5MHz bands and
one split 5MHz band). This frequency arrangement enables three 5MHz bands to be grouped.
Figure 17: Frequency allocation across four Hong Kong operators
Among these four operators, Greenpacket has selected Operator X* for this case study. Operator X is Hong Kong’s
leading operator and the first to launch a HSPA+ 28.8Mbps. To deploy and operate a 28.8Mbps network, 5MHz
frequency band is sufficient for data while the remaining 15MHz is reserved for voice and/or mobile TV (R99/MBMS).
Figure 18: HSPA+ vs LTE data rates corresponding to different bandwidth levels
Since Operator X (and the other operators) are investing huge sums of money into HSPA+, it is necessary to assume that
they would most likely adopt the HSPA+ path in coming years which enables data rates of up to 168Mbps through four
frequency carriers (20MHz spectrum). These data rates are equivalent to that of LTE as shown in Figure 17.
*Name of this operator is withheld to protect its interests
Expected Network Cost by End 2010
Going along the path of HSPA+, how much would Operator X need to spend to maintain its network? For this indication,
Greenpacket has set certain assumptions and predictions based from our observation.
42Mbps
84Mbps
168Mbps
37Mbps
73Mbps
150Mbps
5MHz
10MHz
20MHz
LTE Data Rate HSPA+ Data RateBandwidth
3GOperator
2
3GOperator
3
3GOperator
1
1904.9 1909.9
TDD Spectrum
1914.9 1919.9 1920.3 1935.1 1949.9 1950.1 1964.9 1979.7 1980 2010 MHz
3G Operator1
3G Operator2
3G Operator3
3G Operator4
Satellite MobileService
(Exemption Order)
FDD Spectrum
13
Prediction # 1: Data Usage
Operator X’s data usage is at 152TB as at June 2010. Greenpacket assumes that Busy Hour (BH) rate is at 15% with a
throughput/user growth rate of 4.3 times on year to year basis.
Prediction # 2: Subscriber Growth by 2010
Based on a yearly (subscriber) growth rate of 15% (or 7.2% half year growth), Operator X will have 620,000 HSPA+
subscribers by the end of 2010, an increase from 575,000 subscribers as of June 2009.
Prediction # 3: Additional Coverage Required
As of June 2009, Operator X currently has 5,300 sectors (approximately 2,120 sites). For a more precise calculation, we
make reference to sectors (as opposed to sites). This is because in Hong Kong, networks are not necessarily configured
as 3 sectors per site. Due to the compact size of the country and limited space in between buildings, each site can be
configured from S1/1 to S2/2/2/2/2/2.
Based on the Predictions 1 and 2, to support an additional 45,000 from June – December 2010 (six months), Operator
X would need to install an additional 415 sectors. The total cost of ownership (TCO) to deploy these 415 sites is
estimated at approximately USD 24.4 million.
Expected Revenue
From the 45,000 additional subscribers Operator X expected to be acquired by end of 2010 at ARPU rate of
HKD200/month, Operator X will gain a total revenue of HKD108 million/year (USD13.8 million/year). The question now
is, is the expenditure of USD 24.4 million justified for an increase of 45,000 subscribers over a short period of six months?
How much will Operator X need to spend over the next three years to improve its infrastructure and support subscriber
growth? With ARPU’s declining rate versus large network upgrade costs, how will Operator X sustain in the long term?
From an ROI perspective, with the investment expenditure of USD 24.4 million for 415 sectors, Operator X faces an ROI
period of one year and nine months. This duration is based on the average growth pattern of subscribers. However, as
data usage per user continues to rise through the use of data intensive applications, Greenpacket believes that the ROI
on required infrastructure upgrades can extend to two or three years. This is a very risky approach as technologies evolve
at a fast pace and infrastructure normally changes every five years, for example the evolution of from
GSM-WCDMA-HSPA+ to LTE.
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500,000 15.0% 575,000 620,000 45,0002,000,000
End of 2010June 20103G subs
Growth(GP assumption)
3G subs @June 2009
3G/HSPA+ SubsTotal Mobile Subs@ June 2009 Additional Subs
(Jun – Dec 2010)
14
Is There a Better Alternative?
As opposed to expensive and time consuming network upgrades, it would be more cost and time efficient for Operator
X to manage extra network workload by offloading to WiFi.
This is an ideal alternative for Operator X in view of the excellent network of WiFi hotspots available in Hong Kong. With
close to 9,0002 WiFi hotspots available, mathematically assuming, every km2 has an average of eight hotspots! By
partnering with these WiFi providers, Operator X can support its growing subscriber base with involving time, effort and
money on network upgrades. Additionally, as mentioned earlier, poor indoor reception is a major concern for mobile
broadband operators. This issue can only resolved through indoor solutions such as WiFi. Hence, aside from managing
data influx on their networks, WiFi help operators to improve indoor coverage remarkably.
Offloading data to WiFi hotzones3 is also an approach undertaken by AT&T, a leading mobile network operator in the
United States. AT&T began this project in May 2010 in New York City to supplement its mobile broadband in areas with
high 3G traffic and mobile data use. Customer usage and satisfaction levels have been extremely encouraging according
to Angie Wiskocil, Senior VP, AT&T WiFi Services. AT&T is in the midst of rolling out more WiFi hotzones to more cities in
United States.
Conclusion
In the age of growing intensive data usage, celullar operators in developed markets need an immediate and
cost-effective way to manage their networks. The proliferation of smartphones and decreasing ARPU levels further add
urgency to ensure network congestion does not pose a threat.
One of the solutions to prevent network congestion is by offloading data to alternative broadband networks, especially
WiFi. Aside from balancing network bandwidth, WiFi is a good indoor solution and provides a much better reception
compared to cellular networks.
Performance Comparison: 3G vs. WiFi
Rysavy Reseach and Quality in Motion conducted a metropolitan survey to gauge performance levels between 3G and
WiFi. WiFi provided better performance compared to 3G as shown in Figure 19.
2Office of the Telecommunications Authority, Hong Kong3Fierce Mobile Content
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15
Figure 19: Performance comparison of WiFi (T-Mobile HotSpot) vs. 3G (Verizon EVDO)
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1,274kbps
1,396kbps 548kbps
1 in 18 tests (6% failure rate)
348kbps
367kbps
1,329kbps
6 sec
23 sec
16 sec
310kbps
528kbps
51kbps
6 in 24 tests (25% failure rate)
162kbps
248kbps
100kbps
55 sec
122 sec
214 sec
Verizon EVDOT-Mobile HotSpotTest
FTP download throughput, average of all locations
Highest FTP download speed
Lowest FTP download speed
FTP download failures
FTP download standard deviation across all eight locations
Throughput test, loaded network(4 simultaneous clients)
FTP upload throughput, average of all locations
Test Webpage (ww.cnn.com) download time, average across all locations
Microsoft Outlook download time(3 megabytes), all locations
Micosoft Outlook over VPN upload time(8 megabytes), all locations
16WHITEPAPER
Solve Your Network Congestion Woes Cost-Effectively Today!Greenpacket welcomes you to embark on the offloading journey today and enjoy tremendous cost savings on your
network operations. At Greenpacket, we understand the demands placed on Operators like you. That is why our
solutions are designed to give you the capacity to constantly deliver cutting-edge offerings without exhausting your
capital and operating expenditures.
With Greenpacket, limitless freedom begins now!
Free Consultation
If you would like a free consultation on how you can start saving network cost through data offloading, feel free to contact
us at [email protected] kindly quote the reference code, WP0810DL when you contact us). As part of the
consultation, we will be happy to walk-through your network’s TCO and determine how much savings you would gain by
offloading data.
17
References 1. 2009 Global Broadband Phenomena by Sandvine
2. Hong Kong: The Facts – Telecommunications, Office of the Telecommunications Authority
3. Wireless Network Assessment, EV-DO and Wi-Fi Hotspots by Rysavy Research & Quality in Motion (QIM)
4. The importance of prepaid mobile increases in Hong Kong by Sherrie Huang, Ovum
5. HSPA+ is here, what is next? by Qualcomm
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About Green PacketGreenpacket is the international arm of the Green Packet Berhad group of companies which is listed on the Main Board
of the Malaysian Bourse. Founded in San Francisco’s Silicon Valley in 2000 and now headquartered in Kuala Lumpur,
Malaysia, Greenpacket has a presence in 9 countries and is continuously expanding to be near its customers and in
readiness for new markets.
We are a leading developer of Next Generation Mobile Broadband and Networking Solutions for Telecommunications
Operators across the globe. Our mission is to provide seamless and unified platforms for the delivery of user-centric
multimedia communications services regardless of the nature and availability of backbone infrastructures.
At Greenpacket, we pride ourselves on being constantly at the forefront of technology. Our leading carrier-grade
solutions and award-winning consumer devices help Telecommunications Operators open new avenues, meet new
demands, and enrich the lifestyles of their subscribers, while forging new relationships. We see a future of limitless
freedom in wireless communications and continuously commit to meeting the needs of our customers with leading edge
solutions.
With product development centers in USA, Shanghai, and Taiwan, we are on the cutting edge of new developments in
4G (particularly WiMAX and LTE), as well as in software advancement. Our leadership position in the Telco industry is
further enhanced by our strategic alliances with leading industry players.
Additionally, our award-winning WiMAX modems have successfully completed interoperability tests with major WiMAX
players and are being used by the world’s largest WiMAX Operators. We are also the leading carrier solutions provider
in APAC catering to both 4G and 3G networks and aim to be No. 1 globally by the end of 2010.
For more information, visit: www.greenpacket.com.
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