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Page 1: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 2: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 3: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 4: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 5: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• 24/48 10/100/1000 ports with fixed uplinks• Fixed Uplink Options: 4x1G or 2x10G SFP+• FlexStack Technology

–Brings stackable ease-of-use features to the 2960 family, features 20G stacking links

• Power over Ethernet

Catalyst 2960-S Series

• Power over Ethernet–Full standards-based PoE on every port–PoE+ support for next-generation high-power devices

• Sustainability - GREEN–Very low power for Gigabit Ethernet Switch–New EnergyWise functionality to control PHY power

–Half the power of Catalyst 2960G

• E-LLW, NBD and 90 day TAC support

� LAN Lite and LAN Base Software Options

� LAN Lite option provides entry-level Gig-E platform

Page 6: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 7: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Compelling Catalyst 3K-X and 2K-S Pricing

Aggressive Pricing

The Cisco experience for all segments

List Price / Port� More for less on 3K-X!

� Network Module

� StackPower

� Full PoE+

� MACsec

� Dual FRU PS & Fans� Dual FRU PS & Fans

� 10GE affordable for the wiring closet

� New 3K LAN Base Feature Set

Compelling entry point to flagship platform

� New entry point for mainstream technologies on 2K-S

10G, Stacking, PoE, PoE+

Page 8: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HP PROCURVE

HP Selling strategies

PositioningPositioning

Summary

Page 9: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HP Sales Tactics

Cheaper than Cisco and just as good!

Credible alternative to Cisco

Will lead with price

Will position HW lifetime warranty

Will position free

Cisco products are expensive

Cisco charges for SW updates

How They Position Sales Tactics How They Attack Cisco

Cisco

#2 vendor in the LAN Switching market

Position the HP brand

Will position free support & SW updates

Will drop price in competitive situations

updates

LLW is not good enough5 years PSU & fan

Cisco TAC is over-rated

Cisco products are proprietary

Page 10: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• Price

• Price

• Price

HP Selling strategies

• Price

• Warranty

Page 11: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Compelling Competitive Pricing!

$231 $229

$290$291

$458

$344

Page 12: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

C2960-S vs HP2910 - 10 Gig Uplinks

ProCurve 2910al-24G (J9145A)

24 Port 2960-S 24 - 2 10 Gig Uplink HP 2910 (20 access ports)

Per port

Cisco / HP

ProCurve 2910al-48G-PoE+ (J9148A)

48 Port 2960-S 48 - 4 Gig Uplink HP 2910 (44 access ports)

Per port

Cisco / HP

PoE+ $8495 ($9995 stacking) $8698 (+2% delta) 177 / 197

Non PoE $6995 ($8495 stacking) $6668 (-5% delta) 146 / 151

24 Port 2960-S 24 - 2 10 Gig Uplink HP 2910 (20 access ports) Cisco / HP

PoE+ $5495 ($6995 stacking) $5648 (+3% delta) 229 / 282

Non PoE $4495 ($5995 stacking) $4708 (+4% delta) 187 / 235

Assumes 48 port 370W 2960-S not full power model Model List is cheaper, per port more expensive

Page 13: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Compelling Competitive Pricing!

$231 $229

$290$291

$458

$344

Page 14: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• Price

• Price

• Price

HP Selling strategies

• Price

• Warranty

Page 15: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HP Sales Tactics

Cheaper than Cisco and just as good!

Credible alternative to Cisco

Will lead with price

Will position HW lifetime warranty

Will position free

Cisco products are expensive

Cisco charges for SW updates

How They Position Sales Tactics How They Attack Cisco

Cisco

#2 vendor in the LAN Switching market

Position the HP brand

Will position free support & SW updates

Will drop price in competitive situations

updates

LLW is not good enough5 years PSU & fan

Cisco TAC is over-rated

Cisco products are proprietary

Page 16: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HP PROCURVE

HP Selling strategies

PositioningPositioning

Summary

Page 17: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Compelling Catalyst 3K-X and 2K-S Pricing

Aggressive Pricing

The Cisco experience for all segments

List Price / Port� More for less on 3K-X!

� Network Module

� StackPower

� Full PoE+

� MACsec

� Dual FRU PS & Fans� Dual FRU PS & Fans

� 10GE affordable for the wiring closet

� New 3K LAN Base Feature Set

Compelling entry point to flagship platform

� New entry point for mainstream technologies on 2K-S

10G, Stacking, PoE, PoE+

Page 18: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 19: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• 24/48 10/100/1000 ports with fixed uplinks

• Fixed Uplink Options: 4x1G or 2x10G SFP+

• FlexStack Technology

–Brings stackable ease-of-use features to the 2960 family, features 20G stacking links

Catalyst 2960-S Series

• Power over Ethernet

–Full standards-based PoE on every port

–PoE+ support for next-generation high-power devices

• Sustainability - GREEN

–Very low power for Gigabit Ethernet Switch

–New EnergyWise functionality to control PHY power

–Half the power of Catalyst 2960G

• E-LLW, NBD and 90 day TAC support

� LAN Lite and LAN Base Software Options

� LAN Lite option provides entry-level Gig-E platform

Page 20: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Catalyst 3750-X SeriesStackable

� Next Generation Catalyst 3k switches

� Three IOS feature sets:

� LAN Base

� IP Base

� IP Services

� Innovative features

� StackPower

Catalyst 3750-X and 3560-X Series

� StackPower

� PoE+

� Encryption

� Dual redundant PS

� Network modules

� Enhanced LLW:

� Next business day (NBD) advance hardware replacement

� 90 Day access to Cisco Technical Assistance Center (TAC) support

Catalyst 3560-X SeriesStandalone

Page 21: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

AGENDA

• Cisco Product Introduction

• HP Procurve

• Juniper

• Competitive Advantages New Models

Page 22: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

At the end of the session, the participants should be able to:

� Articulate the enhancements for new X-series and S-

SESSION OBJECTIVES

� Articulate the enhancements for new X-series and S-series switches

� Use new features when competing against HP, 3Com, H3C and Juniper

Page 23: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• 24/48 10/100/1000 ports with fixed uplinks

• Fixed Uplink Options: 4x1G or 2x10G SFP+

• FlexStack Technology

–Brings stackable ease-of-use features to the 2960 family, features 20G stacking links

Catalyst 2960-S Series

• Power over Ethernet

–Full standards-based PoE on every port

–PoE+ support for next-generation high-power devices

• Sustainability - GREEN

–Very low power for Gigabit Ethernet Switch

–New EnergyWise functionality to control PHY power

–Half the power of Catalyst 2960G

• E-LLW, NBD and 90 day TAC support

� LAN Lite and LAN Base Software Options

� LAN Lite option provides entry-level Gig-E platform

Page 24: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

At the end of the session, the participants should be able to:

� Articulate the enhancements for new X-series and S-

SESSION OBJECTIVES

� Articulate the enhancements for new X-series and S-series switches

� Use new features when competing against HP, 3Com, H3C and Juniper

Page 25: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

AGENDA

• Cisco Product Introduction

• HP Procurve

• Juniper

• Competitive Advantages New Models

Page 26: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• 24/48 10/100/1000 ports with fixed uplinks

• Fixed Uplink Options: 4x1G or 2x10G SFP+

• FlexStack Technology

–Brings stackable ease-of-use features to the 2960 family, features 20G stacking links

Catalyst 2960-S Series

• Power over Ethernet

–Full standards-based PoE on every port

–PoE+ support for next-generation high-power devices

• Sustainability - GREEN

–Very low power for Gigabit Ethernet Switch

–New EnergyWise functionality to control PHY power

–Half the power of Catalyst 2960G

• E-LLW, NBD and 90 day TAC support

� LAN Lite and LAN Base Software Options

� LAN Lite option provides entry-level Gig-E platform

Page 27: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Catalyst 3750-X SeriesStackable

� Next Generation Catalyst 3k switches

� Three IOS feature sets:

� LAN Base

� IP Base

� IP Services

� Innovative features

� StackPower

Catalyst 3750-X and 3560-X Series

� StackPower

� PoE+

� Encryption

� Dual redundant PS

� Network modules

� Enhanced LLW:

� Next business day (NBD) advance hardware replacement

� 90 Day access to Cisco Technical Assistance Center (TAC) support

Catalyst 3560-X SeriesStandalone

Page 28: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

AGENDA

• Cisco Product Introduction

• HP Procurve

• Juniper

• Competitive Advantages New Models

Page 29: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Selling StrategiesEvery packet hits the Stack ring

• Not true!

• The Cat 3750-X supports Local Switching –

that means that only packets intended to

other switches in the stack, get forwarded other switches in the stack, get forwarded

over the stack ring.

SDRAM

CPU

Stack PHY

Flash

Serial

Port ASIC

Port ASIC

Port ASIC

Switch Fabric

Dual Mode PHY

10/100

2X10G or 4X1G12X1G 12X1G12X1G 12X1G

StackWise,StackWise Plus

24X1G POE 24X1G POE

Two StackCables

8 PortPHY

8 PortPHY

8 PortPHY

8 PortPHY

8 PortPHY

8 PortPHY

Page 30: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Catalyst 3750-X SeriesStackable

� Next Generation Catalyst 3k switches

� Three IOS feature sets:

� LAN Base

� IP Base

� IP Services

� Innovative features

� StackPower

Catalyst 3750-X and 3560-X Series

� StackPower

� PoE+

� Encryption

� Dual redundant PS

� Network modules

� Enhanced LLW:

� Next business day (NBD) advance hardware replacement

� 90 Day access to Cisco Technical Assistance Center (TAC) support

Catalyst 3560-X SeriesStandalone

Page 31: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• 24/48 10/100/1000 ports with fixed uplinks

• Fixed Uplink Options: 4x1G or 2x10G SFP+

• FlexStack Technology

–Brings stackable ease-of-use features to the 2960 family, features 20G stacking links

Catalyst 2960-S Series

• Power over Ethernet

–Full standards-based PoE on every port

–PoE+ support for next-generation high-power devices

• Sustainability - GREEN

–Very low power for Gigabit Ethernet Switch

–New EnergyWise functionality to control PHY power

–Half the power of Catalyst 2960G

• E-LLW, NBD and 90 day TAC support

� LAN Lite and LAN Base Software Options

� LAN Lite option provides entry-level Gig-E platform

Page 32: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 33: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Compelling Catalyst 3K-X and 2K-S Pricing

Aggressive Pricing

The Cisco experience for all segments

List Price / Port� More for less on 3K-X!

� Network Module

� StackPower

� Full PoE+

� MACsec

� Dual FRU PS & Fans� Dual FRU PS & Fans

� 10GE affordable for the wiring closet

� New 3K LAN Base Feature Set

Compelling entry point to flagship platform

� New entry point for mainstream technologies on 2K-S

10G, Stacking, PoE, PoE+

Page 34: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HP PROCURVE

HP Selling strategies

PositioningPositioning

Summary

Page 35: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HP Sales Tactics

Cheaper than Cisco and just as good!

Credible alternative to Cisco

Will lead with price

Will position HW lifetime warranty

Will position free

Cisco products are expensive

Cisco charges for SW updates

How They Position Sales Tactics How They Attack Cisco

Cisco

#2 vendor in the LAN Switching market

Position the HP brand

Will position free support & SW updates

Will drop price in competitive situations

updates

LLW is not good enough5 years PSU & fan

Cisco TAC is over-rated

Cisco products are proprietary

Page 36: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

• Price

• Price

• Price

HP Selling strategies

• Price

• Warranty

Page 37: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Compelling Competitive Pricing!

$231 $229

$290$291

$458

$344

Page 38: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

C2960-S vs HP2910 - 10 Gig Uplinks

ProCurve 2910al-24G (J9145A)

24 Port 2960-S 24 - 2 10 Gig Uplink HP 2910 (20 access ports)

Per port

Cisco / HP

ProCurve 2910al-48G-PoE+ (J9148A)

48 Port 2960-S 48 - 4 Gig Uplink HP 2910 (44 access ports)

Per port

Cisco / HP

PoE+ $8495 ($9995 stacking) $8698 (+2% delta) 177 / 197

Non PoE $6995 ($8495 stacking) $6668 (-5% delta) 146 / 151

24 Port 2960-S 24 - 2 10 Gig Uplink HP 2910 (20 access ports) Cisco / HP

PoE+ $5495 ($6995 stacking) $5648 (+3% delta) 229 / 282

Non PoE $4495 ($5995 stacking) $4708 (+4% delta) 187 / 235

Assumes 48 port 370W 2960-S not full power model Model List is cheaper, per port more expensive

Page 39: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

C2960-S vs HP2910 - 1 Gig Uplinks

ProCurve 2910al-24G (J9145A)

24 Port 2960-S 24 - 4 Gig Uplink HP 2910 (20 access ports) Per Port

Cisco/HP

ProCurve 2910al-48G-PoE+ (J9148A)

48 Port 2960-S 48 - 4 Gig Uplink HP 2910 (44 access ports) Per Port

Cisco/HP

PoE+ $6495 ($7995 stacking) $6599 (+2% delta) 135 / 150

Non PoE $4995 ($6495 stacking) $4569 (-9% delta) 104 / 104

PoE+ $3995 ($5995 stacking) $3549 (-11% delta) 167 / 177

Non PoE $2995 ($4495 stacking) $2609 (-12% delta) 125 / 130

Assumes 48 port 370W 2960-S not full power model Model List is cheaper, per port more expensive

Page 40: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 41: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231
Page 42: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HW Warranty TAC Support

What you are getting with HP lifetime warranty

Page 43: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

HP Support Issues Customers Need to

Consider!

• HP Hardware Warranty does NOT include TAC

– Over 80% of network failures are SW related

– HW warranty addresses only 20% of network problems

• HP HW warranty provides coverage Mon-Fri from 9:00-5:00

– No after hours or weekend coverage

• NO prioritization of customer issues and calls are queued up• NO prioritization of customer issues and calls are queued up

– First come, first served!

• Customers deploy updates/changes/moves in their network after

business hours or weekends

– Customers must wait until the next business day for technical support if the

network fails off-hours or on weekends?

Page 44: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Product PositioningProduct Positioning

Cisco - Procurve

Page 45: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Positioning against the ProCurve 5400zl

Product Compete With

ProCurve 5406zl (8697A)ProCurve 5406zl-48G (J8699A) – BundleProCurve 5406zl-48G-PoE+ (J9447A) – Bundle WS-C2960-S

WS-C3750-X

WS-C4503-E

WS-C4503E-S6L-96V+ Bundle Info

WS-C3750-X

WS-C4506-E

WS-C4506E-S6L-48V+ Bundle Info

ProCurve 5412zl (J8698A)ProCurve 5412zl-96G (J8700A) – BundleProCurve 5412zl-96G-PoE+ (J9448A) – Bundle

ProCurve 5400zl Site: www.procurve.com/products/switches/HP_ProCurve_Switch_5400zl_Series/overview.htm

Page 46: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Positioning against the ProCurve 2510

Product Compete With

WS-2960-24TC-S (LAN Lite)

(SRW224G4)

WS-2960-48TC-S (LAN Lite)

(SRW246G4)

10 /100

ProCurve 2510-24 (J9019B)

ProCurve 2510-48 (J9020A)

10/100/1000

WS-2960S-24TS-S - 24 10/100/1000 and 2 SFP uplinks (LAN Lite)

(SRW2024)

WS-2960S-48TS-S - 24 10/100/1000 and 2 SFP uplinks (LAN Lite)

(SRW2048)

ProCurve 2510G-24 (J9279A)

ProCurve 2510G-48 (J9280A)

ProCurve 2510 Site: www.procurve.com/products/switches/ProCurve_Switch_2510_Series/overview.htm

SMB Devices

Page 47: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Positioning against the ProCurve 2610

Product Compete With

Non-PoE

ProCurve 2610-24 (J9085A)

ProCurve 2610-48 (J9088A)

WS-2960-24-S - No UplinksWS-2960-24TT-L - 1000BaseT Uplinks

WS-2960-24TC-L - Copper/ Fiber Uplinks WS-2960-24TC-S - Copper/ Fiber Uplinks –LAN Lite

WS-2960-48TT-L - 1000BaseT Uplinks

WS-2960-48TT-S - 1000BaseT Uplinks –LAN Lite

PoE

ProCurve 2610 Site: www.procurve.com/products/switches/HP_ProCurve_Switch_2610_Series/overview.htm

ProCurve 2610-24/12PWR (J9086A)

ProCurve 2610-24-PWR (J9087A)

ProCurve 2610-48-PWR (J9089A)

WS-2960-48TC-L - Copper/ Fiber Uplinks

WS-2960-48TC-S - Copper/ Fiber Uplinks -LAN Lite

WS-2960-24PC-L

WS-2960-24PC-S

WS-2960-24LT-L

WS-2960-24LC-S

WS-3560-8PC (fanless)

WS-3560-12PC-S (fanless)

WS-2960-48PST-L

WS-2960-48PST-S

Page 48: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Positioning against the ProCurve 2810

Product Compete With

WS-C2960S-24TS-L - 24 10/100/1000 and 4 SFP uplinks (LANBase)

WS-C2960S-24TS-S - 24 10/100/1000 and 2 SFP uplinks (LAN Lite)

WS-C2960S-48TS-L - 48 10/100/1000 and 4 SFP uplinks (LAN Base)

WS-C2960S-48TS-S - 48 10/100/1000 and 2 SFP

10/100/1000 - Non-Poe

ProCurve 2810-24G (J9021A)

ProCurve 2810-48G (J9022A)

WS-C2960S-48TS-S - 48 10/100/1000 and 2 SFP uplinks (LAN Lite)

ProCurve 2810 Site: www.procurve.com/products/switches/HP_ProCurve_Switch_2810_Series/overview.htm

Page 49: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Positioning against the ProCurve 2910al

Product Compete With

ProCurve 2910al-24G (J9145A)

ProCurve 2910al-48G (J9147A)

WS-2960S-24TS-L – 24G & 4 SFP uplinks

WS-2960S-24TD-L – 24G & 2 SFP+ uplinks

WS-3560X-24T-S – 24G & 2 SFP+ uplinks

WS-2960S-48TS-L – 48G & 4 SFP uplinks

WS-2960S-48TD-L – 48G & 2 SFP+ uplinks

Non-PoE

ProCurve 2910al-24G-PoE+ (J9146A)

ProCurve 2910al-48G-PoE+ (J9148A)

WS-2960S-48TD-L – 48G & 2 SFP+ uplinks

WS-3560X-48T-L – 48G & 2 SFP+ uplinks

PoE

WS-2960S-24PS-L – 24G & 4 SFP uplinks

WS-2960S-24PD-L – 24G & 2 SFP+ uplinks

WS-3560X-24P-L – 24G & 2 SFP+ uplinks

WS-2960S-48LPS-L – 48G & 4 SFP uplinks

WS-2960S-48LPD-L – 48G & 2 SFP+ uplinks

WS-3560X-48P-L – 48G & 2 SFP+ uplinksProCurve 2910al Site: www.procurve.com/products/switches/HP_ProCurve_Switch_2810_Series/overview.htm

Page 50: €¦ · Network Module StackPower Full PoE+ MACsec Dual FRU PS & Fans 10GE affordable for the wiring closet New 3K LAN Base Feature Set Compelling entry point to flagship ... $231

Positioning against the ProCurve 3500yl

Product Compete With

WS-C3560v2-24TS-S 24 10/100 + 2 SFP IP Base

WS-C3560v2-48TS-S 48 10/100 + 4 SFP IP Base

ProCurve 3500-24 (J9470A)

ProCurve 3500-48 (J9472A)

PoE

Non-PoE

ProCurve 2910al-24G-PoE+ (J9146A)

PoE

WS-C3560v2-24PS-S 24 10/100 2 SFP IP Base WS-C3560X-24P-S 24 10/100/1000T + 4 SFP IP Base

WS-C3560v2-48PS-S 48 10/100 + 4 SFP IP Base WS-C3560X-48P-S 48 10/100/1000T + 4 SFP IP Base

ProCurve 3500yl Site: www.procurve.com/products/switches/HP_ProCurve_Switch_3500yl_Series/overview.htm

ProCurve 3500-24-PoE (J9471A)

ProCurve 3500-48-PoE (J9473A)

ProCurve 3500yl-48G-PWR (J8693A)

PoE

Cat 3560 Site

ProCurve 3500yl-24G=PWR (J8692A)

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Positioning against the ProCurve 6600

Product Compete With

24 Port Non-PoE

ProCurve 6600-24G (J9263A) (J9085A)

ProCurve 6600-24G-4XG (J9264A)

C2960S-24TS-L – 24G & 4 SFP uplinks

C2960S-24TS-S – 24G & 2 SFP uplinks

Catalyst 4948-10G

PoE

ProCurve 6600 Site: www.procurve.com/products/switches/HP_ProCurve_6600_Switch_Series/overview.htm

ProCurve 6600-24XG (J9265A) 24/12PWR (J9086A)

ProCurve 6600-48G (J9451A) (J9087A)

ProCurve 6600-48G-4XG (J9452A)

48 Port

Catalyst 4900M

Catalyst 4948-10G

C2960S-48TS-L – 24G & 4 SFP uplinks

C2960S-48TS-S – 24G & 2 SFP uplinks

Catalyst 4948-10G

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#1 TCO

Operational excellence, Secure business operations, Networked

sustainability, Enhanced work space experience - no comparison for broad reaching

capabilities to leverage the network for increased revenue opportunities while

decreasing total cost of ownership

#2 Competitive Pricing

Price parity on many configurations for base offers, with manageable

How to sell against HP Procurve

Price parity on many configurations for base offers, with manageable

premiums to platforms with highly differentiated capabilities

#3 Superior Warranty and Software Services

Free software updates

Enhanced Limited lifetime warranty, NBD, 90 days TAC (X and S series)

#4 Green

Uses 50% power of the HP 2910 (2960-S only)

Power savings – PHY power down

EnergyWise Capable

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JUNIPER

Competitive Update by José Martell - TME

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Juniper’s Selling StrategiesIntroducing a Second Network Vendor Saves Money and Solidifies Operations

• Cheaper than Cisco

• Not True, For 96-Ports:

Ex4200 @ $28,800 (2 48-port PoE plus 2 10G modules)

is sandwiched between:

Cat 3750-X LAN Base & Cat 3750-X IP Base$27,790 & $32,990$27,790 & $32,990

• Now consider value!– StackPower

– MACSec

– PoE+

– Cisco: Enhanced LLW

NBD and 90-day TAC

Juniper: Limited Lifetime Switch hardware warranty

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Juniper’s Selling StrategiesMore stacking bandwidth: 128G Vs. 32G

• The Ex4200 can transmit 32G over each stack port

– Can only transmit on ONE port to a destination in the stack

– Generates congestion in the stack

– Multiple packet replication in the stack

– In case of a switch/stack port failure, re-convergence takes – In case of a switch/stack port failure, re-convergence takes seconds.

• Stackwise Plus can transmit 32G over two stack ports

– No SPF nor costs involved

– No packet replication and Smart Multicast

– Re-convergence is in mili-seconds

– More value in terms of HA & resiliency

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Selling StrategiesHorizontal Stacking

• Uses 10G ports to interconnect wiring closets

– Achieves single point of management

– Expensive use of the 10G ports

• IOS Smart Install

– Centralized management

– Ease of deployment of new switches (cookie cutter)

– Ease of upgrading switches & configuration changes

– Scheduled upgrades

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Selling StrategiesOSPF included in Base image

• Ex 4200 supports OSPF at no charge!

• Cat 3750 & 3560 OSPF in IP Base – Summer’10

– Caveat: Up to 200 IP routes– Caveat: Up to 200 IP routes

Plenty for an access switch

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Selling StrategiesEvery packet hits the Stack ring

• Not true!

• The Cat 3750-X supports Local Switching –

that means that only packets intended to

other switches in the stack, get forwarded other switches in the stack, get forwarded

over the stack ring.

SDRAM

CPU

Stack PHY

Flash

Serial

Port ASIC

Port ASIC

Port ASIC

Switch Fabric

Dual Mode PHY

10/100

2X10G or 4X1G12X1G 12X1G12X1G 12X1G

StackWise,StackWise Plus

24X1G POE 24X1G POE

Two StackCables

8 PortPHY

8 PortPHY

8 PortPHY

8 PortPHY

8 PortPHY

8 PortPHY

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Debunking Selling Tactics

– One OS story – Diluted with different HW architectures & CLI– EX2500 – OEM from Blade Networks

Uses Fulcrum ASIC and different OS (CLI is similar to IOS)

– EX4200 – Marvell custom ASIC

– Stack BW capacity is 32G, Not 128G

– Limited by Shortest Path First algorithm

– No arbitrated access for fairness to the stack ring by stack members– No arbitrated access for fairness to the stack ring by stack members

– Slow stack convergence

– Transit packets congest the switch internally

• Dual Routing Engine per stack– Fancy way to say that they have one Backup master, Only one.

• Lifetime warranty on the switch: – Not advanced replacement

– 20 Business Days after receipt of damaged switch.

– 5yr on PS and Fan

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Positioning

• Ex2200 � Cat 2960-S LAN Base

Cat 3560-X LAN Base

• Ex3200 � Cat 3560-X (1G Uplink)Cat 3560-X (10G Uplink)

• Ex4200 � Cat 3750-X (1G Uplink)• Ex4200 � Cat 3750-X (1G Uplink)

Cat 3750-X (10G uplink)

• The Ex4200 is a Stackable wiring closet switch

• AVOID comparing Ex4200 against Modular/VSS– Virtual stacking is Not VSS

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WOULD YOU RISK YOUR BUSINESS

ON THE EX4200?

Ask your customers:

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Ex4200 Infrared Picture

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Ex4200 Infrared Picture

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EX4200Poor Thermal design - Overheating

• The infrared picture in the previous slide was taken with the top off, which

allowed the switch to cool a bit before the picture!

• Note The PoE Board gets really hot in the high 90ºC

• That is, Hot air is fed into the PFE (port-ASIC)

• Check the Ex4200 Airflow Test video by Competitive test team:

http://wwwin-cvision.cisco.com/vision/members/viewVideo.php?video_id=38600http://wwwin-cvision.cisco.com/vision/members/viewVideo.php?video_id=38600

• Question to your customer:

– Are they willing to risk their business over a poorly

designed switch?

– What is the MTBF or where is the MTBF listed?

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Power Consumption – 18% less powerWith more hardware features

• Catalyst 3750X-48 consumes 18% less power than the EX4200 48 ports

• Typical Input power values shown on similar PoE switches without PoE load

200

Power Consumption Cat3750-X vs. Ex4200No PoE Load

142 146

170.85 175.65

0

20

40

60

80

100

120

140

160

180

200

10% 100%

Power in W

atts

Traffic Load

Cat3750-X

EX4200

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COMPETITIVE ADVANTAGES

Cisco Fixed Configuration Switches:

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C2960-S Competitive Comparison

Feature C2960-S HP 2910 HP 5400 H3C S5100

10Gig uplinks √ √ √ √*

Stacking √ X NA √*

Power Consumption √ 2 x more NA ?

802.3at POE+ √ √ √ X

Layer 2+ Gigabit Ethernet Stacking Switches

802.3at POE+ √ √ √ X

Full POE without external RPS √ X √ X

Out of Band Ethernet √ X √ X

USB Flash √ √ ** X X

USB Console √ X X X

SFP+ √ X √ X

Identity 4.0 and 4.1 √ X X X

Smart Operations √ X X X

EnergyWise √ X X X

*H3C5100 extend modules have either 10Gig or Stacking** requires HP Procurve Manager Pro

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C3560-X Competitive ComparisonLayer 3 Gigabit Ethernet Standalone Switches

Feature C3560-X HP 3500yl H3C S5500 EX3200

10Gig uplinks (line-rate) √ √ (Not line-rate)

√ (Not line-rate)

Full 802.3at POE+ on all ports √ X X X

Network Module √ √ (10G X2 only) X √ (XFP only)

MacSec (L2 Hardware Security) √ X X X

Dual redundant Power supply FRU X XDual redundant Power supply FRU √ X X √

Dual redundant FRU Fan module √ X X X

USB Flash √ X X X

USB Console √ X X X

SFP+ √ X X X

MediaNet √ X X X

Smart Operations √ X X X

Identity 4.0 and 4.1 √ X X X

EnergyWise √ X X X

*H3C5500 extend modules have either 10Gig or Stacking

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C3750-X 10G Competitive Comparison

Feature C3750-X

LAN Base

HP 5412

(92 ports)

Juniper

EX4200

C3750-X

IP Base

StackPower X X X √√√√

Hot swappable network modules √√√√ √√√√ √√√√ √√√√

CrossStack QoS √√√√ NA √√√√ √√√√

POE+ 802.3at √√√√ √√√√ X √√√√

Includes comparison w/ LAN Base & IP Base

Full POE+ without external RPS √√√√ X X √√√√

MACsec X X X √√√√

Dual redundant AC & DC Power

supply FRU

√√√√ X √√√√* √√√√

USB Console & Flash √√√√ X X √√√√

SFP+ √√√√ √√√√ X √√√√

MediaNet √√√√ X X √√√√

EnergyWise √√√√ X X √√√√

System List price for 96 ports* $27790 $26396 $28800 $32990

List price per port $289 $287 $300 $343

Power Supply scaled for 15.4W PoE on all the ports with N+1redundancy for HP.*HP have 92 user ports vs 96 for others. * No DC power supply.

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Cisco Competitive Advantages

• Cisco’s own its destiny with its own ASIC

– IOS married to the ASIC results in a wealth of features

• Warranty & Support: Enhanced LLW & TAC support

• Innovative features:

StackPower, MACsec, PoE+, Redundant PS and Fan modulesStackPower, MACsec, PoE+, Redundant PS and Fan modules

• Smart Operations features reduce TCO

• Investment protection – Upgrade path

– 2K: Standalone � Stackable switch (stacking module)

– 3K: LAN Base � IP Base or IP Services

– Uplink Network modules – 1G and 10G models

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Cisco Competitive Advantages

• Higher Availability across the products

– Stack power

– Stacking – StackWise and FlexStack

• LAN Base Stacking• LAN Base Stacking

– Redundant FRU PS and Fan modules

• More Downlink ports on Cisco models

– Breakdown Price comparison: per port not per

switch

• EnergyWise and Orchestrator

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• Innovative technology, aggregates and shares

available input power capacity in a Stack

– Pool of power

• Flexible arrangement of power supplies in a stack

– Delivers power where needed

• Energywise Integration

StackPowerMain features

Industry Leadership

• Energywise Integration

• Supports a “zero-footprint” RPS deployment

– No need for RPS though an XPS is available!

• Intelligent load shedding

• Stackpower decouples a PS from its physical location

in the stack!

• Scalable infrastructure for PoE+

• Increased HA via a resilient Redundant power system

• AC and DC power sources supported simultaneous

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Cisco Sustainability – Green insideTechnological Innovation

• Lowest Power Consumption in Industry– Improving Gigabit Ethernet switching power efficiency

– Cisco low power consumption ASICs

– Uses 50% power of equivalent Ethernet switches in the market

• Cat 3750-X – High efficiency Power Supplies• Cat 3750-X – High efficiency Power Supplies

80% @ 10% loads

• Flexible Power management – StackPower

• Additional Power savings– Ability to power down ports when not connected

– Hardware instrumentation to accommodate EnergyWise operations

• EnergyWise Capable

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EnergyWise Orchestrator

• First dedicated power management solution based

on Cisco EnergyWise framework.

• Leverage Cisco EnergyWise to measure, report and

regulate energy consumption of a broad array of IT

devices

• Save Costs • Save Costs

ManageMeasure / Benchmark

Report and Monitor

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Catalyst 3750-X, 3560-X and 2960-S

Enhanced Limited Lifetime Warranty

� Limited Lifetime Warranty

5 years after EOS

5 years on Power Supplies and Fans (date

Best in Class Support

5 years on Power Supplies and Fans (date of purchase)

� Next Business Day Hardware Replacement

� 90-Days TAC Support

� Lifetime maintenance updates for LAN Base and LAN Lite Images*

*Service Contract required for IOS Premium Images

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Key Takeaways

� Aggressive pricing – price parity with competitors

� More Value!

� Superior HA Capabilities over competitors

� StackWise Plus for C3750-X

� FlexStack for 2960-S

� Lower power consumption GREEN

� C2960-S New Industry leader

� C3750-X greener than high end Stacking competitors

� New Enhanced LLW – new competitive advantage

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More info

Stackpower video:

• http://wwwin-cvision.cisco.com/vision/members/viewVideo.php?video_id=74735

Datasheet

• http://wwwin.cisco.com/marketing/borderless/docs/C78-584733-00_3750X_DS_v3a.pdf

• http://wwwin.cisco.com/marketing/borderless/fixed_switching.shtml

Stackpower White paper:

• http://wwwin.cisco.com/marketing/borderless/docs/C11-578931-00_Stackpower_WP_v1a.pdf

Price list:

• http://wwwin.cisco.com/ewtg/dsbu/pdf3k/Catalyst%203k-X%20Series-ListPrice.pdf

• http://wwwin.cisco.com/marketing/borderless/docs/Borderless%20Access%20Switching%20HTS%20v8_Final.pptx

• http://wwwin.cisco.com/ewtg/dsbu/3750x/

TSN link (RFC help):

• http://connections.cisco.com/clearspace_community/community/cisco_solutions/routing_switching/tsn_routing_and_switching

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Additional Resources

� You can find additional information about the topics and products covered in this session at the following links:

• Borderless networks – fixed switching http://wwwin.cisco.com/marketing/borderless/fixed_switching.shtml

• ESTG Marketing page - http://wwwin.cisco.com/ewtg/dsbu/#A

• http://cat2k3k.cisco.com

� Email aliases for more information

“ask-c3750-pm” – presales

“ask-c2960-pm” - presales

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