Dor ot hy had a c hoi c e

The c hangi ng f ac e of t he pl anner

You don ’t need pl anner s

A pl anner i n t he wor k s ?

A pl anner i n t he wor k s !

How good pl anni ng hel ps

How good pl anni ng hel ps

How good pl anni ng hel ps

How good pl anni ng hel ps

The i nc r eas i ng bandwi dt h of pl anni ng

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

The i nc r eas i ng bandwi dt h of pl anni ng

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

The i nc r eas i ng bandwi dt h of pl anni ng

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

The i nc r eas i ng bandwi dt h of pl anni ng

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

The i nc r eas i ng bandwi dt h of pl anni ng

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

The i nc r eas i ng bandwi dt h of pl anni ng

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

The i nc r eas i ng bandwi dt h of pl anni ng

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

The many f ac es of pl anni ng

THE

VI SI ONARY

THE

NUGGET

THE

I DEATOR

THE

TRANSMEDI ATOR

THE ECONOMETRI CI AN THE MARKET MAKER

A t i me of t r ans f or mat i on

A t i me of t r ans f or mat i on

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

Fr om pr oduc t i on t o c o c r eat i on -

Fr om manuf ac t ur i ng t o c o c r eat i on -

Fr om di s t r i but i on t o c o c r eat i on -

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

A t i me of t r ans f or mat i on

Fr om py r ami ds …

… t o pos i t i ons

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

A t i me of t r ans f or mat i on

Fr om s eek i ng out opi ni ons …

… t o s i f t i ng t hr ough opi ni ons

‘You got t o k now when t o hol d em k now when t o f ol d em' , ' .

Know when t o wal k away and k now when t o r un .’

Kenny Roger s The Gambl er :

The v al ue of i ns t i nc t

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

A t i me of t r ans f or mat i on

Fr om mes s ages …

… t o mec hani s ms

… t o mec hani s ms

… t o mec hani s ms

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

A t i me of t r ans f or mat i on

Fr om pur c has e f unnel s …

… to piste maps

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

A t i me of t r ans f or mat i on

Fr om poi nt i n t i me

… t o r eal t i me

… t o r eal t i me

What does t hi s al l mean f or pl anni ng ?

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

Fr ommes s ages t o mec hani s ms

Fr om poi nt of t i me t o r eal t i me

From purchasechannels topiste maps

Fr om s eek i ng out t o s i f t i ng

t hr oughopi ni on

Fr ompy r ami ds t o

pos i t i ons

Fr ompr oduc t i on

t o c o -c r eat i on

The T Per s on

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

T i s f or t as k

T i s f or t as k

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

T i s f or t as k

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

T i s f or t as k

EFFECTCONSUMER CREATI VEBRANDBUSI NESS CHANNELS

T i s f or t as k

Some t as k s we ar e wor k i ng on

How s houl d we do t hi s y ear s Tes c o Chr i s t mas c ampai gn ?

Some t as k s we ar e wor k i ng on

How do we mak e Tes c o Non Food as - s uc c es s f ul as Tes c o f ood ?

Some t as k s we ar e wor k i ng on

How do we l aunc h Roger s Cof f ee Es t at es i n t he UK ?

I ’m t he t as k mas t er !