NETWORKAPALOOZA2011KAIT & KRIS

AGENDA

• Opening Questions• Info Blast

– Types of Networks, People & Relationships– Interactive Poll

• Friend Frenzy• Port of Entry• Coalitions• Conclusion• Closing Questions

WHAT IS NETWORKING?

WHY NETWORK?

INFO BLAST

• Types of Networks– Task

• Involve the exchange of specific job-related information.

– Career• Made up of multiple developmental

relationships for the benefit of one’s career.

– Social• Relationships are characterized by higher

levels of closeness and trust.

Poll Time!

HOW ADDICTED TO FACEBOOK ARE YOU?

• Text keyword 201834 to 22333 to join the session.

• Text the corresponding number or letter to 22333 to submit your answer.

Top 10 Reasons Social Media Marketing is Exploding

• Low-cost/high returns• The audience is limitless• Target markets• Natural traffic• More time is being spent on the internet, on

both computers and phones• Better search engine results• It complements other efforts• Information & sharing is immediate• It has viral potential• The next generation is the technology

generation

Another Poll!

HOW LEGITIMATE IS LINKEDIN?

Did you know….?

• Three of the world’s most popular brands online are social media related: Facebook, YouTube, and Wikipedia.

• The number of people visiting social media sites regularly increased 24% from last year.

• The average person spent 66% more time on social networking related sites in 2010 than in 2009.

Facebook visitors to other sites are “stickier” than others.

The top 3 countries using Facebook are the U.S., U.K., and Indonesia.

The following countries are responsible for the highest (percentage of) LinkedIN Site Traffic:

1. United States 42.8%2. India 13.7%3. United Kingdom 6.7%4. Netherlands 3.7%5. Canada 2.8%6. Italy 2.3%7. Germany 2.3%8. Spain 2.0%9. Australia 1.9%10. South Africa 1.4%

Employee Top Job Search Tactics

Percentage of Job Seekers Who Use:• Internet job postings 96%• Personal

contact/networking 95%• Ads in newspapers 95%• Employee

referrals/Employee referral program 92%

• Online or Web site job applications 90%

On the other hand, here's what they found most effective:

What Job Tactics Job Seekers Found Most Effective (by %):• Personal

contact/networking 78%• Employee

referrals/Employee referral program 65%

• Internet job postings 48%• Headhunters 45%• Ads in newspapers 30%

Types of RelationshipsLevels

• Peers, superiors, superiors of superiors, subordinates, and subordinates of subordinates

FUNctions and Subunits• Contacts that extend beyond

required work-related interactions and immediate work groups

External groups• Connections with customers,

suppliers & community groups

Identity groups• Cultural and interpersonal

similarities

• Types of Relationships– Core Network• Long-term, high-reciprocity ties• Short-term, instrumental ties

– Extended Network• Distant acquaintances

FRIEND FRENZY!

• Gather as many signatures as possible

• Sign only with your marker!

FRIEND FRENZY 2.0!

• Find people with matching card attributes

• i.e., suit, color, value

Port of Entry

• Mutually beneficial relationships• Shared networks

• 6 Degrees of Separation

Coalitions

Bedfellows

Allies

Adversaries

Opponents

Fence Sitters

- Trust +

-

Agre

em

ent

+

Form A Coalition!

• Go to center of the room• Find 4 people for your coalition

• Pick a part of the room

Social Media Revolution 2010

Conclusion

What is networking?Why network?