networked engagement (draft)(april 2013)
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Networked Engagement
Catherine Howe, Public-i
This is about social changeThis is not about the technology
What is the data telling us?
Consistent growth of Internet takeup Ref: OFCOM and ONS
Technology needs to be considered in the context of social change
Consistent growth of ‘social’ behaviours Ref: OFCOM and OXII
Digital exclusion is becoming social exclusion Ref: ONS, OXII, CLG
The relationship with the public is changing
We limit ourselves by simply considering changes to the way we communicate
There are new rules of engagement
Networked Digital
Open Agile
Relatively low barriers to artistic expression and civic engagement
Strong support for creating and sharing one’s creations with others
Some type of informal mentorship whereby what is known by the most experienced is passed along to novices
Participants believe that their contributions matter
Participants feel some degree of social connection with one another (at the least they care what other people think about what they have created)
Participatory culture or a network society?
Jenkins, Rheingold
Collaborating
ParticipatingSharing
Creating
Connecting
Some examples
http://www.fixmystreet.com
FixMyStreet is a simple plugin which allows user to report local problems and have them routed to the right public agency
Fix My Street
http://www.patientslikeme.com
PatientsLikeMe enables patients to record and share details of their treatment and disease management – crowdsourcing medical research
Patients like me
http://giffgaff.com
GiffGaff’s customers provide their own customer service – good advice and help is rewarded with phone minutes and free texts
GiffGaff
http://patchworkhq.com
Patchwork is redesigning the information flow around multi-agency clients in order to ensure that a networked approach to case management can be created
PatchworkHQ
http://www.couchsurfing.org
Instead of paying for a hotel couchsurfing creates a network of people willing to open up their homes and provide a bed (or sofa) for travellers
Couchsurfing
http://www.wewillgather.co.uk
Grew out of a spontaneous response to the riots in 2011 and #RiotCleanup
Based around the simple premise of helping people organise for specific community tasks
It worked once – can you work again?
We Will Gather
http://occupylondon.org.uk
No-one is in charge
Decisions are negotiated
Objectives are contested
They are highly networked and agile
Is this intelligence or community policing?
Occupy
Manufacturing is disrupted
Control becomes about ideas not about objects
Supply chain is shifted
New skills are needed
3D Printing
Augmented reality means that the data becomes the reality
How will the state interact with these formats?
What does this do to civic space?
How does this change live events?
Google Glass
Two engagement themes
It depends on connections and sharing rather than on roles or structures
It is highly responsive to need and opportunity
When online it can be highly agile as the environment is designed to support this
There are different forms of ties within networks – strong and weak – and these operate differently
You need to understand your own contribution to understand your relevance and potential influence
Networked Power
Networked power operates differently to hierarchical power
Community engagement theory and practice has moved away from top down
models, and best practice examines how you can pass power to communities
It takes an asset based approach to communities rather than the traditional
deficit model
It is a strong ‘fit’ with the participatory culture of the online world
It is an important tool in a time when we have to find ‘more for less’
Co-production
Co-production means involving all stakeholders in not only designing but delivering outcomes
How does this change the relationship between citizen and state?
Disintermediation and new forms of power
Political parties have less relevance
Local media is struggling to survive
There is no space for discretion
Your thinking will be done in public
Will we just communicate with the public or collaborate with them?
How will the boundaries get blurred?
There are different ways to imagine your relationship with the public
CommunicativeOpen and accessible but with little change to current decision making processes
Define this and you can create a new strategy
CollaborativeOpen to new ideas and agenda setting by the public
Co-productiveSharing decision making and looking at new models of delivery
What does community engagement look like if we assume that people are already online?
How do we manage to engage more on more limited resources? What are the new skills that are needed?
Should we consider communications and engagement to be converging?
How will this change your world?
What could community engagement look like?
What are we looking for?
Informal Civic Formal Civic
Informal Social Formal Democratic
Asset Based Community Development
Active Citizens
Community Activists
Willing Localists
Social Nodes
ABCD
Create a network of networks
Map the networks Look at online and offline connections
Connect the active citizens together and become part of their conversation
Adjust for representativeness
Understand how ‘democratic’ the network of networks is
Create a public spaceThis should be about participation not
surveillance
Network graph
Digital Civic Space
Use open spaces techniques in your face to face encounters – if you set the agenda its not a a public meeting
Use technology to take the offline – create and share content to get value from your events
Come prepared to listen
Open Spaces Meetings
Take online behaviours offline
Engagement or consultation around specific issues Relationship building with specific communities Demand management for more self-reliant communities
How can these approaches be used?
Where do you need a different relationship with the public?
What does the public realm look like online?
How will this change your world?
