networking and self-promotion chapter 4. 4 | 2 copyright 2012 wadsworth © cengage learning. all...

Networking and Self-Promotion

Chapter 4

4 | 2Copyright 2012 Wadsworth © Cengage Learning. All rights reserved.

The Big Picture

• Chapter 4 describes how the use of traditional and social networking are means to develop professional contacts within your field.


Chapter Topics

• What is Traditional Networking?• Steps in the Traditional Networking Process• What Is Social Networking?• Steps in the Social Networking Process• Other Networking Techniques


Learning Objectives

• Define traditional networking and describe what it is not.

• Describe the purposes of traditional networking.• Describe various traditional networking venues

and how each is best utilized.• Practice steps of effective traditional networking

in various settings.• Implement strategies to increase the

effectiveness of traditional networking.


Learning Objectives (cont’d)

• Define social networking.• Describe the purpose of social networking.• Describe various social networking venues.• Practice steps of effective social networking in

various settings.• Implement strategies to increase the

effectiveness of social networking.• Implement additional networking techniques.


Case In Point Questions

• What did the career counselor mean by “traditional networking” and “social networking?”

• What did the career counselor mean when he told Roger to “promote himself effectively”?

• Where are some places that Roger might begin his networking?


Case In Point Questions (cont’d)

• What are some important points for Roger to remember as he begins networking?

• How should Roger organize his networking efforts?


Defining Traditional Networking

• Definition of traditional networking

• What traditional networking is not

• What traditional networking is


Purposes of Traditional Networking

• Knowledge

• Contacts

• Relationships


Traditional Networking Opportunities

• Examples of Existing Networks– Established businesses– Industry-specific career fair– Professional organizations

• Examples of Created Networks– Non-industry-specific career fairs– Professional organizations outside of your field– Networking groups – Chamber of Commerce events


Steps in the Traditional Networking Process

• Have a networking plan.

• Be aware of and prepared for expected and unexpected networking opportunities.

• Put yourself in situations where you will meet people.

• Communicate effectively.


Steps in the Traditional Networking Process (cont’d)

• Develop quality relationships.

• Stay organized and support individuals who assist you.

• Follow up appropriately.

• Enjoy yourself and have fun with the networking process.


Maximizing Traditional Networking Success

• Make others feel valued.

• Demonstrate thoughtfulness.

• Stay connected.

• Focus on what you can offer others.

• Get involved.


What Is Social Networking?

• Definition of social networking

• Purpose of social networking

• Social networking opportunities

• LinkedIn


Steps in the Social Networking Process

• Complete your online profile completely.• Consider all your life experiences.• The personal touch.• Some things don’t change.• Get in the habit.• Know thy audience.• Just step away from the Internet.


Other Networking Techniques

• The Elevator Speech

– Consider the benefits that you can deliver.

– Create a captivating opening line based on benefits.

– Practice!


Chapter Summary

• What is Traditional Networking?

• Steps in the Traditional Networking Process

• What is Social Networking?

• Steps in the Social Networking Process

• Other Networking Techniques

networking and self-promotion chapter 4. 4 | 2 copyright 2012 wadsworth © cengage learning. all...

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