1

Networking for

Effective

Engagement

Diane Windingland,

Small Talk, Big Results

2

What type of

Networker are

you?

3

1. Networking

Pro

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2. Need-based

Networker

a. Uncomfortable

b. Obnoxious

5

3. I’d rather go

to the dentist

and get a tooth

pulled.

6

Networking for

Effective

Engagement

7

Networking for

Effective

EngagementDis

^

8

Where’s your focus?

9Me-Me-Me

10You-You-You

11Me-Me-Me

12

Here’s my card.

Here’s my card.

Here’s my card.

Here’s my card.

Here’s my card.

13

How can you help

me?

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Whom can

you introduce

me to?

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I don’t care about

you!

16

17

unimportant

your

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• Pay attention• Imagine stamped on forehead• Repeat/Ask Questions• Get card/write down• Associate—the sillier, the better

• What to do if you forget a name . . .

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Elevator

Speech

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Elevator

Speech

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This is a bumper sticker version of an

elevator speech

The Bumper Sticker

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This is a bumper sticker version of an

elevator speech

A Bumper Sticker answers the question “What do you do?” in 5-10 seconds with a benefit focus.

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This is a bumper sticker version of an

elevator speech

I speak for organizations that want to help their people have better, more profitable conversations.

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This is a bumper sticker version of an

elevator speech

Tag line alternative:I help people chit chat their way to success.

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This is a bumper sticker version of an

elevator speech

What you do:How you help:Tag line alternative?

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Networking Success = Preparation + Opportunity

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BLOG

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30

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FOLLOW UP!

Get a card Call or email Do research Offer Something! Connect on LinkedIn

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Networking on --Examples

• Jobs/Clients • Credibility-building in “groups”• Recommendations• Researching companies, people

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What’s the FIRST step?

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Pump Up Your Profile“BEFORE”

No picture

General headline

Limited geography

Non-custom url

No job history

No summary

35

Pump Up Your Profile“After”

Professional picture

Specific headline

Metro geography

Custom url

Detailed job history

Engaging summary

36

Take Action!

• Pay attention to

Names

• Use a “Bumper

Sticker”

• Follow up!

• Pump-up your LI

profile

37You-You-You

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GetNOSE-y

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•Nod

•Open

•Smile

•Eye contact

Don’t Invade Personal Space

Mr. Too-Close18”

?42

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???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

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Tell me about you

. . .

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Really

?

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Umm hmmm

. . .

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Tell me about . . . Oh, really? You’re kidding! That’s amazing! Um-hmmm . . .

Wow! What’s the best part

about . . . ? Really? HmmmTell me about your business . . .

Um-hmmm . . .

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I have nothing to

offer!

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I don’t care about

me!

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I don’t trust you!

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VTHE

-FACTOR

54

?

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“Break the

Ice”Starting a

Conversatio

n with a

Stranger

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Melt the Ice by Warming Up Questions

1. Comment (an observation)

2. Reveal (relevant personal tidbit)--optional

3. Ask (relevant open-ended question)

Goal: 3 things in common (non-obvious)

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Breaking and

Entering

and

Leaving the

Scene

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The Networking Warm-Up

Friend

You

Target

1

2

Get out of the Friend Zone!

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62Me-Me-Me

63You-You-You

64You+Me = We

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How can we help

each other?

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What information

or resources can

we share?

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Speed Problem-

Solving

1. Talent

acquisition/recruiting

2. Compensation and

benefits

3. Training and

development/OD

4. Employee relations (HR

Management, Diversity, Employment

Law)

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The Informational

Interview . . .

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Let’s talk more . .

.

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Take Action

• Melt the ice:

Comment-Reveal-Ask

• Get out of the “friend-

zone”

• Offer help/share

resources

• Get informational

interviews

71

Where’s your focus?

72Me-Me-Me

73You-You-You

74You+Me = We

75

Let’s talk more . .

.

Diane@SmallTalkBigResul

ts.com