networks for iot in agriculture - infoag · networks for iot in agriculture paul welbig director of...
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JULY 31 , 2017
Networks for IoT in AgriculturePaul Welbig
Director of Business Development - Agriculture
The IoT opportunity
is exploding with analysts forecasting 50
billion connected devices and $19 trillion
in total market value by 2020
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Farm land is often isolated from
cellular, Bluetooth and WiFi
technologies and where they do
exist, cost and complexity of
deployment can be prohibitive.
Sensors and networks deployed
in rural areas must have a low
TCO to avoid additional
constraints on farmers.
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Environmental Monitoring
Efficient Watering
Tank Monitoring
Livestock Management
Machinery Utilization
LPWAN in Agriculture
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LPWANs provide a significant opportunity for agriculture solution providers and growers looking to collect data in remote places in order to improve operational planning and decision making
• LoRaWAN is designed for sensors and applications that need to send small amounts of data over long distances a few times per day from a variety of environments
• Expand per-acre coverage and monitor more assets
• Long range device connectivity (~15 miles) supports rural area coverage
• Long battery power life (~10 years) reduces in-field servicing requirements
• Data can be used to improve productivity and yields, reduce unplanned down time, mitigate risk to the environment, and ensure regulatory compliance
LPWANs in Agriculture
Wireless Technologies Compared
1. Local Area Networks
2. Cellular Networks
3. Low Power Wide Area Networks (LPWAN)
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Local Area Networks
DATA RATE
RANGE
BATTERY LIFE Varies
COST
Medium
~10kbps
Long
LongLongShort
~100kbps-100mbps~100kbps-100mbps
BestExpensiveExpensive
Local Area Networks(Bluetooth, ZigBee, WiFi)
LPWANLow Powered Wide Area Network
Cellular(3G, 4GLTE, CDMA)
Asset tracking Weather Location
Monitoring Metering Temp
EXAMPLEUSE CASES
55% of IoT Market
Smart grid CCTV
Asset tracking
Traditional M2MIn-home/Building & Consumer
A/VSmart TV
WiFi Networks Bluetooth Personalcommunication
• WiFi, Bluetooth, ZigBee, “Mesh”• High data rates• Short range• Varied battery life• Fairly expensive (cap-ex)• High complexity
• Configuration• Synchronization
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Cellular Networks
DATA RATE
RANGE
BATTERY LIFE Varies
COST
Medium
~10kbps
Long
LongLongShort
~100kbps-100mbps~100kbps-100mbps
BestExpensiveExpensive
Local Area Networks(Bluetooth, ZigBee, WiFi)
LPWANLow Powered Wide Area Network
Cellular(3G, 4GLTE, CDMA)
Asset tracking Weather Location
Monitoring Metering Temp
EXAMPLEUSE CASES
55% of IoT Market
Smart grid CCTV
Asset tracking
Traditional M2MIn-home/Building & Consumer
A/VSmart TV
WiFi Networks Bluetooth Personalcommunication
• 3G, 4G LTE, CDMA• High data rates• Long range
• (In coverage)• Short battery life• Expensive• Short product
lifecycles
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Wireless Evolution
LTE
LTE-M coming soon, requires device upgrade
2G EOL January 1st, 2017
NB-IoT is a couple years out & will require device upgrades
Only 4 years left
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Low Powered Wide Area Network (LPWAN)
DATA RATE
RANGE
BATTERY LIFE Varies
COST
Medium
~10kbps
Long
LongLongShort
~100kbps-100mbps~100kbps-100mbps
BestExpensiveExpensive
Local Area Networks(Bluetooth, ZigBee, WiFi)
LPWANLow Powered Wide Area Network
Cellular(3G, 4GLTE, CDMA)
Asset tracking Weather Location
Monitoring Metering Temp
EXAMPLEUSE CASES
55% of IoT Market
Smart grid CCTV
Asset tracking
Traditional M2MIn-home/Building & Consumer
A/VSmart TV
WiFi Networks Bluetooth Personalcommunication
• Low data rates• Long range• Long battery life• Low cost• Long product lifecycles
• Meant to be deployed for several years
• Low/no-touch
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Wireless Technologies Compared
DATA RATE
RANGE
BATTERY LIFE Varies
COST
Medium
~10kbps
Long
LongLongShort
~100kbps-100mbps~100kbps-100mbps
BestExpensiveExpensive
Local Area Networks(Bluetooth, ZigBee, WiFi)
LPWANLow Powered Wide Area Network
Cellular(3G, 4GLTE, CDMA)
Asset tracking Weather Location
Monitoring Metering Temp
EXAMPLEUSE CASES
55% of IoT Market
Smart grid CCTV
Asset tracking
Traditional M2MIn-home/Building & Consumer
A/VSmart TV
WiFi Networks Bluetooth Personalcommunication
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The technology utilized in a network
supporting the LoRaWAN protocol is
designed to connect
low-cost, battery-operated sensors over
long distances
The LoRaWAN protocol offers unique
and unequaled benefits in terms of bi-
directionality, security, mobility, and
accurate localization
The LoRa® Alliance – an open, non-
profit association promoting the
LoRaWAN protocol has grown to
include more than 500 members since
its inception in March of 2015
LoRaWAN is the open global
standard for carrier-grade Low
Power Wide Area Network
(LPWAN) connectivity
What is ?
LoRaWAN Advantages
SecureEnd-to-EndEncryption
FlexibleExpandable
Network Capacity& Coverage
ScalableCloud Scale
PredictableDelivery
Confirmations
EfficientLong Deployment
Lifecycle
ReliableTransparent Redundancy
DiverseBroad Use Case
Support
Bi-DirectionalManage State
Changes
Costs can range from less than $1 per year to a few dollars a month per device!
(depending upon message count, size, volume & commitment)
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Who is Senet?
• Senet is the first and fastest growing public Low-Power Wide Area Network (LPWAN) Service Provider in North America and is dedicated to a global open standard for secure, carrier-grade IoT LPWAN using LoRaWAN™ connectivity
• Senet builds, deploys and operates a LoRaWAN Network Operating System; providing OSS and BSS platforms that are used to speed LPWAN commercialization world wide
• Senet is heavily invested in accelerating the commercialization of LoRaWAN applications and devices through an open partner and developer ecosystem
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What Services Does Senet Offer?
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Connectivity
• Radio Access Network
• Standards based for guaranteed interoperability
• Enables seamless inter-and intra-network end node roaming
• Rapid expansion capabilities
Data Streaming
• Network Operating System connecting data to applications
• Simple bi-directional REST streaming APIs
• Optional data aggregation service and visualization tool
Device Management
• Centralized device control and reporting
• Customer-specific network mapping and system health tools
• Integrated device tracking and RF reporting
Managed Network Services for IoT
• Enables network providers to deploy LoRaWAN IoT services on their physical assets
• OSS and BSS platforms
• Provider branding options
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We’ve Got You Covered
Senet can provide new network deployments in as little as 60 days
Senet will provide the networkwhere and when you need it
Take immediate advantage of existing Senet network coverage
www.senetco.com/coverage
Network implemented by solution provider and operated
by Senet
Flexible network build-out model with a variety of customer deployment options
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Building a Partner EcosystemGatewayVendors
TechnologyPartners
End Device Manufacturers
IoT Platforms/Middleware
SolutionProviders/SIs
EXAMPLE: In crop farming, sensors can monitor soil moisture
levels in a field, several zones in a field or a set of zones across
an entire farm. Water can then be applied in more precise
quantities and locations and with better timing which will
conserve water, increase yields and improve food quality.
EXAMPLE: Ruggedized IoT sensors, LoRaWAN networks,
and cloud-based analytics are key to improving cattle
monitoring and pasture usage, providing location, body
temperature and feed data, an early warning system for
animal health.
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EXAMPLE: Flow meters installed at each irrigation pump can accurately measure the
amount of water being utilized for irrigation purposes and reported on a regular or
alerting basis for much lower cost than other wireless methods.
JULY 31 , 2017
Thank YouPaul Welbig
(605) 254-4407 Cell
BOOTH 64