Netxcell Corporate Presentation

About Netxcell

Footprint

Centralized development centre at Hyderabad & regional offices across India&

Presence in Africa across Mauritius, Nairobi, Lagos, Kampala & Dar E Salam

India

Kenya

Mauritius

Tanzania

NigeriaUganda

Hong Kong

Telco Groups where we have delivered

Well diversified customer base across geographies…

India

Kenya

Mauritius

NigeriaUganda

Hong Kong

Tanzania

Our Strength

Organization: Flat structure enabling quick decision making, rapid execution &

effective 24x7 monitoring

People: Creative professionals with exceptional technical skill-set & acumen to create

‘NEW’

Facility: In house R&D Lab

In house Managed Application Services

In house voice & video recording Studio

In house Data Center

Deployments: Voice Services across multiple Operators with PAN India presence

Data Services across multiple Operators with PAN India presence

Providing various Technology solutions to major System Integrators

New projects undertaken in Africa

Our Clients & Partners

Mobile Operators

System Integrators

Partners

Enterprise

Our Credibility

Industry’s 1st - Cricket on Mobile, Mobile Advertising, V- OBD, etc

Deployed First ever cloud based Provisioning Solution for Tata Docomo, hosted out of

our Data Center

Successfully provided International Call Conferencing Solution; Competed against

major giants like, CISCO, Huawei, etc

Providing services to Government of Andhra Pradesh – DoH

Recently Awarded for the ‘Best Practices Award’ by Idea Cellular Ltd.

Strong presence in Enterprise and SI markets – Delivered Niche technical solutions

TAPAS: Our Core Strength

The Platform is capable of delivering Voice, Video, and Data solutions

Life Cycle Management

Subscription EngineParticipation Platform

M-Merchandising

Call Conferencing

Video OBD

SMS GW

MobiSmart

HLR Synchronization

For Operators

NETXCELL PRODUCT PORTFOLIO

For Enterprises For System Integrators

Location Based Services

Cell Broadcast Centre

Content Management System

USSD Gateway

Talk Time Transfer

Out bound Dialer

Video OBD

Collect Call

Inbound Dialer

Self-Care

Real Time Billing

Participation Platform

MIS & Reporting Platform

VAS Support Platform

Pre Call Announcement

Post Call Notification

Miss Call Alerts

Insta Alert

Cell Site Mapping

In Call Management

Handset Bundled Offer

Caller Ring Back Tone

Campaign Manager

E-Topup

Voice SMS

Voice Chat

Video OBD

• First to introduce Video OBD platform enabling mobile operators to promote & deliver 2G/3G content through video calls

• Scalable and high capacity system• Open Standard VXML Platform• Inbuilt IVVR that interacts with the dialed number

BSC

3G Network

MSC

SS7/ISDN

H.324M

Netxcell Video OBD

Benefits

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Outbound Dialer

• Empowers clients to make voice calls directly to a planned audience base

• Promodial is a high performance dial out application to run voice campaigns

• Promodial can connect to carrier through ISDN / C7 and for each E1 link provided can dial up to thirty simultaneous calls.

Benefits

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Inbound Dialer

• Enables the postpaid and prepaid users to choose their best suitable offers & services available to them by dialing into a predefined short code defined by the operator.

• Supports ISDN and designed to handle large amounts of traffic• Intelligent segment based approach• Multiple voice clips storage

Benefits

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Insta Alert

• Identifies the exact location of the end user via Location Area Code, possible to send various promotional messages.

• Runs multiple services for different set of subscribers based on the service key.

• Tracks the movement of the subscriber

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Cell Site Mapping

• Is an intelligent system that captures Map Message and based on the LAC, runs operator location specific campaigns

• Detects when the subscriber logs on to the network• Capable of sending instantaneous triggers to SCP or CSE• Allows campaign in multiple languages

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In Call Management

• Is a unique product that seamlessly bundles up several different

solutions like:- MCA, USSD, VMS, SMS Chat, & IVR onto one single

platform…

• Ability to set the profiles on the network side for example: in Meeting, Driving, In

Flight, etc

• Ability to offer different treatment to the caller’s call based on the profile setup

by the called.

• Ability for the caller to set a callback option so that when the called is free the calls

can be automatically placed and patched

• Ability for the caller to initiate a SMS or USSD based chat session with the caller

• Alerts on SMS Channel

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USSD GW

• Enable Operators & service providers to introduce services that work on the USSD bearer channel

• Supports both SS7 and Sigtran signaling • White list and Blacklist Management • Highly scalable and hardware independent

Application Server

Application Server HTTPHTTP

SMPP

SMPP

Gateway

Gateway

dbase

SS7 StackSS7

Stack

SS7 Interface

card

SS7 Interface

card

TC

P/IP

GMSC/HLR

Application Server

Application Server

Application Server

Application Server XMLXML

Benefits

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Cell Broadcast Centre

• Is used to broadcast service messages in defined geographical areas known as cell broadcast areas, to all the users of mobile networks

• Delivery of alphanumeric or binary messages to subscribers within specific geographical area.

• Delivery of alphanumeric or binary messages to subscribers in accordance with the selected time scenario.

• Integration with other systems of the operator

Benefits

Operator revenue enhancement

Subscriber loyalty improvement

Real-time message broadcast

Large volume of CB messages

Multi-language push service

Advertising opportunities

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Pre Call Announcement

• Play service information announcement to the caller before the call proceeds in the normal manner

Benefits

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Subscription Engine

• Manage Subscription services for all Value added services across multiple platforms & networks

• Manage multiple subscription packages, integrating content downloads and direct service offerings

• Welcome, expiry and renewal message configuration • Flexibility on defining a fall back pricing

Benefits

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Location Based Services

• Enable Operators to provide various services to users based on their current location. Operators can deliver/drive various promotions running for that specified locations…

• Provides emergency and vehicle support services

• Include vehicle tracking, logistic systems, fleet management, and people tracking

services

• Faster interaction with location technology components to determine the user's

location

• The LBS is full-featured, carrier-grade platform that provides a robust approach to

tracking subscribers, authorizing and routing calls, and managing services.

• Simple and easy to access

LBS Applications Advertising

Information

Navigation

Management

Tracking

Emergency

Games

LeisureBack

Caller Ring Back Tone

• Is technology agnostic, offers an easy interface for Browsing & Download of various range of music, Special sounds & Audio Dialogues etc.

• Stable and continuous revenue generating service• Technology agnostic - Any network• Handset independent• Multiple Access Interfaces – IVR,SMS,USSD,WEB

Benefits

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Miss Call Alerts

• Notifies Mobile Users on their missed calls when their handset was switched off or out of coverage area…

• Detailed notification Message with Date, Time and number of attempts• SMS notification in own language• Value Added Promotional message along with notification

Benefits

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Post Call Notification

• Notifies Prepaid users via flash message on their latest balance immediately after an outgoing call accompanied with an inbuilt promotional message

• Prepaid & VAS Product Promotions to Segments• Operator Branded Promotions Increase Customer Life-Time Value• Inventory Sales to VASP for Promotions

Benefits

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Voice SMS

• Is a fast way to send a short message to another mobile subscriber using Voice as the medium of communication

• Though it is similar to a SMS text message, Voice SMS is much easier to use• No keystrokes to compose the message, you just talk• A perfect turnkey solution for operators and service providers for providing

Value Added Service to its customer

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Benefits

Voice Chat

• It is a social networking service on voice. Chat with like minded friends….

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• Engage in live Chats with like minded people

• Encourage chatting for users who will ‘Talk’ than ‘text

messaging’

• Chat & find someone special without having to type on your

phone

• Users get to speak to all rather than online chatting

• Fun to talk and yet be anonymous to all

• Meet new people and make new friends

Handset Bundled Offer

• Enables, Monitor & Maintain various services/offerings that Operators willing to bundle along with Handsets aside maintaining the handset type, IMEI values & the customer status

• Activation of services within the TAT

• Categorization of Offer

• Intelligent retry system

• Supports multi handset models

• Capability to define price points

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Content Management System

• Web Based Interface, specifically designed to handle multiple content types, content providers, applications and publishing channels

• MIS with performance and usage tracking tools.• Feedback mechanism for Content and Service providers.• Customer support interface for tracking usage.

Benefits

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Life Cycle Management

• Dynamic & Robust platform that integrates with various interfaces for billing & provisioning, managing customer portfolio using business intelligence tool to up-sell & cross sell.

• Flexible, rules based, graphical environment for creating business logic• Interactivity and multiplicity of access and delivery channels• Supports diameter based real time billing• Can be deployed in pull or push based models

Benefits

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Campaign Manager

• CM typically involves customer acquisition, introduction to products, cross & up selling, lapsed customer win back by capturing, analyzing & re-applying the customer metrics from all of the phases.

• Proven Expertise in Business Intelligence Solutions• End to End Solution Provider• Key Performance Indicators driven, transaction based business model• Low Cost of Ownership for Operator• Telco Grade Robust Platform

Benefits

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Electronic Top-up

• Enables pre-paid mobile subscribers to recharge their pre-paid accounts at a retailer outlet and pay for the same to the retailer.

• Receiving subscriber information (subscriber mobile number and top up amount).• Stock allocation to the franchisees• N-level retailer hierarchy• USSD menu based features.

Benefits

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Participation Platform

• Increase collaboration & interactivity with the end users by encouraging them into giving their inputs on programs that are being tele/broadcasted live on entertainment channels like, TV & Radio

• Graphical presentation of participation floor for the anchor• Supports both IP and TDM based signaling and media• Can be integrated with multiple bearer channels

Benefits

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M-merchandising

• Provides multiple interfaces to integrate with IN systems or payment

gateways thus providing various billing options to mobile operators’

• Flexible, rules based, graphical environment for creating business logic

• Interactivity and multiplicity of access and delivery channels

• Common for all enterprise product offerings

• Supports diameter based real time billing

• Can be deployed in pull or push based models

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Call Conferencing

• Provides convergence of various access channels with a campaign manager that has a rich GUI based framework for creating, scheduling & monitoring conferences

• Can do both video and audio conference• Offers convergence of various access channels like traditional SS7 and SIP• Supports standard moderator and participant creation and addition• Supports record, mute, un-mute like control functions

Benefits

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SMS GW

• A platform for enterprise customers & SME’s who desperately require a focused & precise marketing channel to reach out to the end users via SMS…

• Supports easy creation and sending of specialized SMS like mono Ringtones, WAP Push, Vcards.

• Supports SMS to E-Mail and E-Mail to SMS transpose.• Supports concatenated SMS strings

Benefits

ESME ControllerHTTP

SMPP

Soap

DatabaseServer

SMS CODERSMS

CODER

ROUTER

ROUTER

ESME

ESME

ESME

AdminGUIDATABASE DATABASE

SMSC 1

SMSC 1

SMSC 2

SMSC 2

SMSC 3

SMSC 3

ApplicationServer

ApplicationServer

ApplicationServer

ApplicationServer

ApplicationServer

ApplicationServer

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MobiSmart

• A web based Bulk SMS push platform that caters to various enterprises in sending out large volumes of messages (both SMS & voice), to their end customers…

• White-labeling support• Supports Unicode for multilingual messages• Concatenated SMS strings• Supports ringtones, picture messages, WAP push and Vcards• Multiple SMS termination points• Very high transaction volumes• Third party connectivity can be provided with user access control

through username/password or IP filtering.

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HLR Synchronization

• An efficient solution to find subscribers mismatches & rectify them in near real time. This feature will help improve the accuracy of the operators’ database without affecting Users services

• Redundancy at both hardware and software levels• The solution mainly consists of two physical servers with similar

configurations which run in 1+1 active-standby mode• Error Handling (HLR Dump is incomplete, HLR command session errors)

BenefitsPrimary HLR

Primary HLR

Secondary HLR

Secondary HLR

Netxcell HLR

Ambulance

Netxcell HLR

Ambulance

FTPTelnet/MML

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Self-Care

• Enables the end customers to manage their account & control their services themselves by comparing plans, packages, promotions thus taking an informed decisions

• Transfers power to the subscriber• Better care and lower churn rates• Web based self care requires CSR’s thus reducing operational overhead

costs.

Benefits

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Real Time Billing

• Offers unified billing to the end users that enables cross-service discounts, thus improves customer experience and decreases churn.

• Dynamic discount and cross product discounts• Can be used for both GPRS and 3G / 4G services• Integrate with PCRF and PCEF solutions for static & dynamic profile

based billing

Benefits

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MIS & Reporting Platform

• An integral part of the Netxcell TAPAS platform that works on a powerful ETL (Extraction, Transport and Load) Engine

• Ability to integrate with diverse third party nodes• Ability to schedule retrieval of data and generation of reports

periodically• Ability to configure delivery of the reports through various delivery

channels like web, Email, SMS etc.

Benefits

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Talk Time Transfer

• A solution that provides an end users to transfer talk time to their friends & family via various interfaces like USSD, IVR, SMS, etc

• Donor needs to dial *<short code>*<recharge amt>*<receiver number>#• Service is applicable only for prepaid subscribers• Integration with other systems of the operator

Benefits

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Collect Call

• A solution that provides User A to make a call to User B, where the latter pays for the call on behalf of User A, provided if he/she agrees to pay

• IVR and USSD based collect call request mode• Two legged outgoing call patching to both the requester and payee• Web based administration & Monitoring

Benefits

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VAS Support Platform

• Considered as the single window of support operations that is underlined in all the Netxcell managed service offerings

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Confidential

Give us a thought…

WE ARE SURE THAT A SMARTER CHOICE CAN CHANGE

THE WAY YOU LOOK AT YOUR BUSINESS TODAY

Thank You