NeurobioMarketingNeurobioMarketingB2BB2B

CollaborationCollaborationNeuroscienceNeuroscience, B, Biologyiology, , LinguisticsLinguistics

and and Facial Action Code Facial Action Code In Marketing ResearchIn Marketing Research

AnAnyy communication that impacts emotions, creates the unique neurobiological communication that impacts emotions, creates the unique neurobiological response that we can detect and measure accurately. Tresponse that we can detect and measure accurately. The results facilitate the he results facilitate the interpretation of qualitative and quantitative nature and intensity of the impact interpretation of qualitative and quantitative nature and intensity of the impact on advertising and determine the "personal neurobiological" brandon advertising and determine the "personal neurobiological" brand..

Direct measurement of reactions allows us to understand the Direct measurement of reactions allows us to understand the neurobiological perceptive and emotional experiences of participants. neurobiological perceptive and emotional experiences of participants.

About NeurobioMarketing B2BAbout NeurobioMarketing B2B

CCreatreatinging new and inspiring research options new and inspiring research options for for your your clients.clients.

Electroencephalogram (EEG): Electroencephalogram (EEG): Measurement of the rate of neuronal synapses, Measurement of the rate of neuronal synapses, indicated by frequency waves in Hz and divided into delta, theta, alpha, low beta, indicated by frequency waves in Hz and divided into delta, theta, alpha, low beta, beta, hibeta, gamma and their respective voltages. beta, hibeta, gamma and their respective voltages. It measures the cognitive It measures the cognitive activities as attention, focalization, comprehension, memorization, learning, activities as attention, focalization, comprehension, memorization, learning, motivation, and planning. motivation, and planning. . .

Galvanic Skin Response (GSR): Galvanic Skin Response (GSR): This measures the electric potential of the skin This measures the electric potential of the skin through electrodes positioned on the hands that register the change in the through electrodes positioned on the hands that register the change in the conductivity of the skin, conductivity of the skin, and indicates the level of psychic activation or arousal. It and indicates the level of psychic activation or arousal. It also measures the interest, indicating acceptance or rejection of a stimulus.also measures the interest, indicating acceptance or rejection of a stimulus.

Electrocardiogram (ECG) : Electrocardiogram (ECG) : The heart rate is evaluated as well as the intervals The heart rate is evaluated as well as the intervals between beats or cardiac interbeat. between beats or cardiac interbeat. This measures the shape of the wave between This measures the shape of the wave between one beat and another (interbeat interval) and indicates not only the extent of an one beat and another (interbeat interval) and indicates not only the extent of an emotional reaction, but also if the emotional experience is positive or negativeemotional reaction, but also if the emotional experience is positive or negative. . ..Surface Electromyograph (sEMG): Surface Electromyograph (sEMG): This measures muscular contractions. When This measures muscular contractions. When positioned on the muscles related to emotional expression, especially above the positioned on the muscles related to emotional expression, especially above the eyes, eyes, the EMG will measure the emotional tension as a degree of implication or the EMG will measure the emotional tension as a degree of implication or emotional involvement with a stimulus. emotional involvement with a stimulus.

BrainBrain

HeartHeart

EyesEyes

HandsHands

NeurobioMarketing MethodologyNeurobioMarketing Methodology

How does NBM B2B work?How does NBM B2B work?

NBM is providing your company with state of the art equipment so that your staff can perform neurological measurements at your desired location.

We either fly to your company´s headquarters and instruct your research team on procedures and techniques so that your team can perform it at your location or we instruct your team online.

The rest is up to us!The rest is up to us!

The results from your neurobiological measurements made at your location are sent to our professionals.

Our team transform raw data from your measurements using our algorithms and database returning it to you in a numerical data with dynamic charts so you can provide your customers with a unique product in the field of marketing research.

CLUSTERS 1 2 4Hearth 1,25 9,19 -7,98Brain 17,917 18,387 20,10Hands 64,38 64,65 62,96Eyes 38,70 24,73 24,66