Neuromarketing Services ~ Terry@NeuromarketingServices.com 952-270-2694 ~ Web: www.NeuromarketingServices.com

NEUROMARKETING SERVICES Terry Wu, Ph.D. ~ (952) 270-2694

Title: Neuromarketing: Outsmart Your Competition

Over a century ago, British industrialist Lord Leverhulme summarized the biggest problem in marketing in one short sentence, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

For over a hundred years, billions of dollars have been spent on searching for the answer to this fundamental question: How do consumers decide? The most predominant view has been that consumers make buying decisions by applying logical and rational thinking.

Only over the last 2-3 decades, research from Neuroscience, Social Psychology and Behavioral Economics has provided many groundbreaking insights on consumers’ decision-making. These insights have challenged our long-held belief that consumers behave rationally. Increasing evidence has supported the notion that emotion is the primary driving force of all buying decisions. Most buying decisions are made without consumers’ fully conscious awareness and are subject to influences that were previously given little attention.

Can you increase sales by having the right number of products or services? How do you set prices to make it easier for your customers to buy? How do our senses interact with each other to impact our experiences? Why does using the wrong color impair your customers’ cognition?

Welcome to Neuromarketing! Neuromarketing is a scientific approach to understanding consumers’ decision-making. It pays close attention to the role of emotion, intuition and impulse in making buying decisions. Now guided by science, businesses can make their marketing much more effective by applying Neuromarketing principles, avoiding wasteful spending. Successful companies, like Apple, Google, and Amazon have all adopted Neuromarketing to boost their revenues dramatically.

Get the answers to:

• What is Neuromarketing? • Why does traditional marketing often fail?

Neuromarketing Services ~ Terry@NeuromarketingServices.com 952-270-2694 ~ Web: www.NeuromarketingServices.com

• Why does Neuromarketing matter to your bottom line? • Why do consumers make irrational choices? • How can you apply Neuromarketing to increase sales?

Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience. He started his own marketing firm over 16 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. His combined knowledge and experience in both Neuroscience and marketing led him to the emerging field of Neuromarketing. His company, Neuromarketing Services is the only firm in the Midwest that specializes in Neuromarketing. In May, 2019, Dr. Wu gave a 17-minute TED Talk on Neuromarketing. His talk (https://www.youtube.com/watch?v=UEtE-el6KKs) has been extremely well received by Neuromarketing experts as well as the general public. His talk has been raising awareness about this new, scientific approach to marketing.