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Your Social Brain Emerging Media Conference January 24, 2011 Roger Dooley NeuroscienceMarketing.c om @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock

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Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

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Your Social BrainEmerging Media Conference

January 24, 2011

Roger Dooley

NeuroscienceMarketing.com@rogerdooley

Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock

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Neuromarketing

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@rogerdooley

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• No Mind Reading• No “Super-Ads”• No Buy Button

@rogerdooley

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Iceberg: 88% HiddenMind: 95% Subconscious (Lakoff & Johnson)

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sky the seamless gray is

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@rogerdooley

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Impatient:Short Term More

Important

-Margo Wilson and Martin Daly

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Bikini Pics:Worse

Decisions

Journal of Consumer Research

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Attractive Photo =

-4% Interest Rate

Marianne Bertrand et al, 2005

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Simplevs.

Complex

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Simple Fonts Convince

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Complex Fonts Imply Effort

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Get on the same team!

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MatchEmotions

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Your Social BrainEmerging Media Conference

January 24, 2011

Roger Dooley

NeuroscienceMarketing.com

@rogerdooley

Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock

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2 ReasonsWhy Your Site

Shouldn’t Suck @rogerdooley

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User Stress up 50%

CA/Foviance Study