nevada institute for children’s research and policy
TRANSCRIPT
Prevent Child Abuse Nevada
Nevada Institute for Children’s Research and Policy
UNLV School of Community Health Sciences
Often times, a parent’s partner (typically the mother’s boyfriend)
is left to care for children and does not have the parenting skills
and patience necessary to provide care.
It is in these situations where we see child abuse and neglect inflicted by
the parent’s partner.
2011 2012
6 of 9 cases
substantiated child death
allegations of abuse or
neglect in Clark County
the perpetrator was a
parent’s paramour
7 out of 12 (58%)
substantiated child death
allegations of abuse or
neglect in Clark County
the perpetrator was a
parent’s paramour
Project Development and Implementation
CREATING A NECESSARY CAMPAIGN IN CLARK COUNTY
The Campaign was developed to help
prevent the abuse and/or neglect of children by educating parents about the
importance of choosing a partner carefully.
Clark County’s campaign was adapted from the national 2008 campaign originally
developed by the Public Children Services Association of Ohio which included
copies of print materials as well as strategies for message dissemination.
Prevent Child Abuse Nevada (PCANV) served as the lead agency on this initiative
and coordinated campaign activities.
PCANV worked closely with the members of the Clark County Child Death Review
Team and Child Fatality Task Force to implement this campaign. Specific partner
agencies included:
○ Clark County Department of Family Services (DFS)
○ Las Vegas Metropolitan Police Department’s Abuse and Neglect Detail
(LVMPD)
○ Clark County District Attorney’s Office (CCDA)
○ Southern Nevada Children’s Assessment Center (SNCAC).
Tri-Fold
Brochure
Posters/Bus Stop
Signs
January 2012 – June
2012
Proposed Activities Status Notes
Printing and Distribution of
10,000 Campaign Brochures
Extension Printing Requested
by DCFS and Disseminated by
DCSF
Complete Printed Delivered
25,000 English 22,720 English
15,000 Spanish 15,493 Spanish
Rural Brochures
1,500 (1,000 English 500 Spanish)
Posters
250 (125 English 125 Spanish)
Attendance at a minimum of 5
Community events to provide
information and education using
campaign messages reaching
an estimated 1000 people over
the 10 month period
Complete Moapa Tribal Child Abuse
Prevention Month Event
Tivoli Village Pinwheels for
Prevention Event
Baby Bonanza Event
Elementary School Carnival
Nevada Association for the
Education of Young Children
Conference,
Festival of Communities Fair
St. Rose Immunization Health
Fair Health and Safety Fair
Press Conference and kick-off
event for the Campaign aligned
with Pinwheels for Prevention
Initiative in April
Complete April 4, 2012 Grant Sawyer Building
Bus Stop advertisements in at
risk zip codes during the month
of April
Complete 20 Bus Stop Signs
15 Locations
15 English, 5 Spanish
Materials and information on
PCANV website
Complete www.preventchildabusenevada.org
Electronic newsletter about the
campaign to parents and
professionals working with
families
Complete April and May PCA Newsletter
The campaign was implemented on
multiple levels over a 10-month
period.
September 2012 -
June 2013
Proposed Activities Status Notes
Printing and Distribution of 20,000
Campaign Brochures
Printing and Distribution of 1000 Campaign
Posters
Complete Printed Delivered
10,000 English 7,200 English
10,000 Spanish 6,805 Spanish
Printed Delivered
500 English 142 English
500 Spanish 133 Spanish
Attendance at a minimum of 5 Community
events to provide information and
education using campaign messages
reaching an estimated 1000 people over the
10 month period
Complete Clark County Events
UNLV Football Game Night
UNLV Take Back the Night
Community Safety Expo
Community resource Fair & Family
Festival
Walk Me Home CCFAPA
34th Annual LV Seminars "Pediatric
Update"
Keeping Kids Safe Project
Touch-A-Truch
Spring Celebration & Foster Connection
Pinwheels for Prevention at Tivoli Village
Festival of Communities
St. Rose Mad Hatter Event
Bears and Binkies Event
School Safety Festival
Shaking for a Cause
Safe Summer Nights (3 different dates
and locations around Clark County)
Northern Nevada Events
Carson City - Children's Week
Reno - NevAEYC Confernece
Reno - Kite Festival
Press Conference t for the Campaign
aligned with Pinwheels for Prevention
Initiative in April
Complete April 21, 2012 Tivoli Village
Bus Stop advertisements in at risk zip
codes during the month of April
Complete 20 Bus Stop Signs
14 Locations
14 English, 6 Spanish
The campaign implementation
continued on multiple levels.
CHOOSE YOUR PARTNER CAREFULLY
SUMMARY AND IMPLICATIONS
The community had a very positive response to the
campaign. Verbal feedback from agencies and
organizations confirmed that this information was
needed and desired in our community.
Next steps for this campaign:
Evaluate the effectiveness of these materials in the
community
The Next Step: Program Materials Evaluation
CHOOSE YOUR PARTNER CAREFULLY
INCREASE
CREDIBILITY
PACNV / NICRP, along with our partner agencies, feels that an evaluation will increase the credibility of the information disseminated
assist to spread the campaign to other parts of the state and eventually nationwide through the Prevent Child Abuse America Chapter Network, if positive results are obtained.
NICRP has obtained a grant from the Department of Health and Human Services, Grants Management Unit to expand this campaign to include
one-hour parent training on the
information included in the brochures
&
to evaluate the parent-training
along with the print materials.
It is important to evaluate the effectiveness of these materials in the community
CHOOSE YOUR PARTNER CAREFULLY Campaign
One-Hour Parent Training
AGENDA Welcome
Informed Consent
Demographic Form
Pre- training Survey
Power Point Presentation with
Brochures
Post-knowledge Questionnaire
Training Satisfaction Survey
Focus Group Discussion
Participant opinions regarding the
training and the usefulness of the
print materials
Suggestions to improve the
training and print materials
One-month Telephone Follow-Up
Survey
Trainings* took place in:
1. Churchill County
2. Clark County
3. Elko
4. Washoe County *approximately 20 participants per location
Incentives:
Free Meal
Raffle ticket to win $50 gift
card to Wal-Mart
Additional $15 Wal-Mart gift
card if they complete the one-
month telephone follow-up
survey
CHOOSE YOUR PARTNER CAREFULLY Campaign Evaluation
Assessment of Print Materials
Control Group:
Surveys will be distributed to
agencies/organizations that have not yet displayed the materials in their offices
PCA NV Staff will target agencies/organizations that provide services to low-income, single parents
PCA NV Staff will set up a time to ask individuals as they leave the agency if they would like to participate in a brief 10 minute survey
Participants will receive a $10 gift card to Wal-Mart
Intervention Group:
Surveys will be distributed to agencies/ organizations that have displayed the print
materials in their offices for at least 2 weeks
PCA NV Staff will target agencies/organizations that provide services to low-income, single parents
The agency will display the CYPC brochure and poster in their lobby for a two-week time period
PCA NV Staff will set up a time to ask individuals as they leave the agency if they would like to participate in a brief 10 minute survey
Participants will receive a $10 gift card to Wal-Mart
To study the impact of placing informational brochures and posters in locations that
serve high-risk parents
Year 1 Results Parent Training
Demographics
A total of 56 single-parents participated in the parent-trainings with mostly female attendees (82.1%).
The participants varied in age groups
Over half of the sample was White (55%), while 8.9% specified they were Hispanic, 8.9% were African-American, and 8.9% American Indian/Native Alaskan; 1.8% were Filipino, and 10.7% said they were multiracial.
Knowledge Assessment
The pre- and post- knowledge questionnaires administered during the parent-training consisted of five true or false questions and five multiple choice questions.
The results indicated there was no significant difference between knowledge before and after the training (or in knowledge retention one-month following the training .
Most participants answered all survey questions correctly prior to the training; therefore there was little room for improvement in scores at the follow up survey points.
Year 1 Results Parent Training
Satisfaction
The majority of attendees agreed that the trainer provided information that would be useful in choosing a caregiver (96.2%),
the trainer provided at least one action item that could be used in determining who would be an adequate caregiver for their child(ren) (98.1%),
and they would recommend the training to a friend or family member (83%).
Behavior Assessment
A total of 45 attendees participated in the one-month follow up survey.
The survey also contained four behavior-modification questions.
The majority of parents (80%) noted a change in behavior; many indicated they have become more cautious, more aware of their caregiver’s behaviors and children’s behaviors, and are continuously looking for potential red flags as discussed within the class.
Further, some participants specified that they have become more selective in caregivers, with a few parents who disclosed they have changed caregivers or have since refused to leave their children unattended with specific relatives, partners, or caregivers.
Year 1 Results Parent Training
Satisfaction
The majority of attendees agreed that the trainer provided information that would be useful in choosing a caregiver (96.2%),
the trainer provided at least one action item that could be used in determining who would be an adequate caregiver for their child(ren) (98.1%),
and they would recommend the training to a friend or family member (83%).
Behavior Assessment
A total of 45 attendees participated in the one-month follow up survey.
The majority of parents (80%) noted a change in behavior; many indicated they have become more cautious, more aware of their caregiver’s behaviors and children’s behaviors, and are continuously looking for potential red flags as discussed within the class.
Further, some participants specified that they have become more selective in caregivers, with a few parents who disclosed they have changed caregivers or have since refused to leave their children unattended with specific relatives, partners, or caregivers.
54.5% indicated that they had used the information over the past month.
75% of the participants had talked to other people about the information they had learned
Year 1 Results Parent Training
Recommended Changes for Training
Make the class longer
Provide case examples and add a video
Discuss more on how a person (predator) can be overly nice
Information about sex offenders
More pointers on how to NOT find the wrong partner
Note in the PPT the importance of discussing boundaries & educating partner on appropriate punishments before leaving with your kids
Year 1 Results Parent Training
Recommended Changes for Brochure
Add a case example
Change picture to kids of varying ages to make
applicable to all audiences
It looks like it's only meant for parents with babies
Preview of Revised Training
Revised Brochure Round 1
Revised Brochure Round 1
Year 2 Findings…….
Coming July 2015
Thank you!
Questions?