nevada interact presentation
TRANSCRIPT
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Keeping it Legal
Learning to Protect Yourself in the Interactive Space
Christina GagnierStephanie Margossian
consult [at] gamallp.com@gamallp
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Gagnier Margossian
Intellectual Property
Government Affairs Corporate Affairs
Privacy Entertainment
First Amendment
Team
Digital Strategy
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PRIVACY
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Where is my data going?Q:
➡ People want to know how their data is being used.
➡ Who is seeing profile data? Credit card data?
➡ Even if you are just sharing high-level demographic data with advertisers, still best to advise.
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Do people really care?Q:
➡ YES.
➡ Look at who your site users are.
➡ YOU are not Facebook. Most likely.
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USER-GENERATED CONTENT
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Who owns what I upload?Q:
➡ You can own content that is submitted-- the “irrevocable license”
➡ Think about the nature of your site -- explore alternative licensing (CC).
➡ Whatever your policies are, set them out in the terms of use.
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TERMS OF USE
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Why a TOS & what do I include?Q:
➡ A Terms of Use/Service sets out your “rules of the road”.
➡ Address things like accounts, advertising, intellectual property, links to other sites, disclaim warranties, liability.
➡ Whatever your policies are, set them out in the terms of use.
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So I do X? Am I Liable?Q:
➡ Two key provisions on any site: Disclaimer of Warranties & Limitation of Liability.
➡ These need to be tailored for YOUR USE and YOUR NEEDS.
➡ Other key things: Choice of Law & How You Handle $$$.
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COPYRIGHTFAIR USE
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When do I have a copyright?Q:
➡ You write it, it’s yours.
➡ If you want to be able to protect it and sue for copyright infringement, get a copyright through the US Copyright Office.
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When do I have to give credit?Q:
➡ Give attribution.
➡ Look at the licensing (Creative Commons, etc.)
➡ Sometimes, attribution is not enough and you need permission.
➡ Check out site policies.
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What is a “fair use?”Q:
➡ The purpose and character of use (commercial v. educational).
➡ Nature of the copyrighted work.
➡ Amount used in relation to the copyrighted work as a whole (%).
➡ Effect of the use on the market or value of the copyrighted work.
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plagiarism...
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So, plagiarism?Q:
➡ Don’t make someone else’s work your careless “creative writing” project.
➡ Copying and changing a few words does not make it yours.
➡ For bloggers especially, could face the author’s online fury.
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CHILDREN
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Is your project for kids 12 & under?Q:
➡ If you deal with children 12 and under, you are required to comply with the Children’s Online Privacy Protection Act.
➡ Collecting limited information & gaining parental consent.
➡ Children 13-17: Still be careful.
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FIRST AMENDMENT
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“D” is for defamation?Q:
➡ Issuance of a false statement about someone else that causes them harm (Online = Libel).
➡ Check your facts.
➡ Watch it.
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FEDERAL RULESFTC BLOGGING GUIDELINES
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Rules for Bloggers?Q:
➡ Guidelines from the Federal Trade Commission on disclosure rules for bloggers.
➡ Reveal relationships with products and companies.
➡ Reveal affiliations.
➡ Practical: Avoid the “Shill” Effect.
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bad behavior...
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What do I do with “jerks?”Q:
➡ Make sure to have a “community policy” that outlines how you deal with bad behavior.
➡ We advocate a “strike” type of policy.
➡ You do need to remove users who harass others.
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BUSINESS
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I have this great idea. So now what?Q:
➡ Three Considerations:
✓ Formation
✓ Taxes
✓ Licenses
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Why do I care?Q:
➡ What form your business takes will delegate liability protection down the line.
➡ The Tax Man will come for you. When he knocks at your door, you want to be ready.
Don’t be caught with your pants down.
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What are my choices?Q:
➡ Sole Proprietorship
➡ General Partnership
➡ Limited Liability Partnership
➡ Limited Liability Corporation
➡ Corporations (S and C)
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Sole Proprietorship or General Partnership?
Q:
➡ Both:
✓ Require little to no paperwork
✓ Offer absolutely no protection.
➡ Sole Proprietor = work alone.
➡ General Partnership = relationship with other people for a profitable purpose.
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LLP or LLC?Q:
➡ Both offer partners and members protection from liability.
➡ Both offer tax benefits.
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Maybe a Corporation?Q:
➡ Offers the most protection of all the corporate forms.
➡ C-Corp v. S-Corp Matters.
➡ Are you planning to have shareholders or investors?
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To Profit or Not to Profit?Q:
➡ Non-profits must further a purpose that provides some social benefit.
➡ Non-profits are corporations that make a tax election under section IRC 501(c).
➡ Beware, section 501(c).
Cross your t’s & dot your i’s. Uncle Sam is watching.
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I’ve heard about an L3C?Q:
➡ Differences from traditional LLC:
✓ Exists for charitable purpose
✓ Earning a profit is not the primary purpose
✓ Not organized to accomplish political or legislative purpose.
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Anything else I need to consider?Q:
➡ Where I incorporate.
➡ How much risk I want to assume.
➡ City or county business license.
➡ Operating Agreement.
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Why an operating agreement?Q:
➡ Protect partners or members.
➡ Give more control over how you run your business.
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Three’s Company?
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Do you work with 3rd parties?Q:
➡ If you work with third parties, you have to make sure they abide by your policies.
➡ Create Independent Contractor/Vendor agreements with third parties.
➡ Consider Non-Disclosure/Mutual Non-Disclosure Agreements.
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CRISIS
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Oh S**t Moments???!!!Q:
People forgive you for stupidity.Nobody likes a liar.
➡ Data Breach
➡ Hackers
➡ Blog post = defamation, etc.
➡ Get served a “take down” notice
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GAME PLAN
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How do we make sure a plan is legal?Q:
➡ DIY Legal can work sometimes, but best to meet with a solo or small firm for initial preparation.
➡ That “gut” feeling: If you feel “icky” about something, your instincts are probably right.
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CHECKLIST
1. Clear Privacy Policy2. Clear Terms of Use
3. Clear Community Rules4. IP Check = Free & Clear?
5. Freelance/Ind. Contractor Agmts
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CHECKLIST
6. Non-Disclosure Agreements7. Business Formation - Pick the right form.8. Business Licenses9. Crisis Plan10. Apply the “icky feeling” test.
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Reminder that we are lawyers...
This presentation is provided merely for educational purposes and does constitute legal advice.
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