never launch without training

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NEVER LAUNCH WITHOUT TRAINING Site owners deserve it @ b e c k y d d e s i g n

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Page 1: Never Launch without Training

NEVER LAUNCH WITHOUT TRAINING

Site owners deserve it

BeckyDavisDesign.com @beckyddesign

Page 2: Never Launch without Training

WHY DO WE USE WORDPRESS? Lots of reasons

Easy entrance to Front End Development Lots of flexibility Great community support

Because it’s EDITABLE

BeckyDavisDesign.com @beckyddesign

Page 3: Never Launch without Training

WHAT USUALLY HAPPENS… You design/develop a site Finally get the content and then add it At launch, maybe there’s a nice training

session

BeckyDavisDesign.com @beckyddesign

Page 4: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

6 WEEKS/MONTHS LATER…

Wait, how do I do this??

Page 5: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

CONFESSION

I hate putting in content.

Page 6: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

BUILD TRAINING INTO THE PROJECT Develop theme Setup site Let Client add most of the content

= Win-Win They have the power to use their site You don’t have to put in all the content Present it as cost saving!

Page 7: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

BUT WORDPRESS SITES ARE SUPPOSED TO BE EASY!THINGS YOU CAN DO IN DEVELOPMENT

DO Create templates for

different layouts Create CPT for special

types of repeatable content

Make special styles available in the editor

Use custom fields. Content for that page should be on that page.

DON’T Assume that they will

know where things are Use Widgets for page

content, reserve them for universal things like Sidebar, Header and Footer

Page 8: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

CONTENT ADDITION = TRAINING Get the client involved DURING development Add enough content to make sure things are

working and then - Let them do the rest Added bonus: this forces the client to actuallythink about their content

Page 9: Never Launch without Training

I HEAR YOU Yes, they will struggle with layouts, images,

links – Teach them how Yes, this can slow down dev

BUT, clients who want to edit and actually have to DO it, become comfortable with their sites.

BeckyDavisDesign.com @beckyddesign

=

Page 10: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

OK, HOW? Documentation

1 way to go, but nobody reads

Hands On – People learn by DOING

Screen share and let them hit the button.

Documentation 1 way to go, but nobody reads

Hands On – People learn by DOING

Screen share and let them hit the button.

Page 11: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

BUT THE TIME, AGGRAVATION, ETC. Easier that you think!

Even my Mom can screen share!

Factor it into the job. Most people do fine with 1-3

hour long sessions. DON’T close the door, always

answer questions. This is what makes you

awesome to your clients!

Page 12: Never Launch without Training

BeckyDavisDesign.com @beckyddesign

THANK YOU!

Questions?See you at the Chicago WordPress meetup!http://www.meetup.com/Chicago-WordPress-Meetup/