new 10 tip to creating biz of your dreams

8/13/2019 NEW 10 Tip to Creating Biz of Your Dreams

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10 Tips for Creating the

Business of Your Dreams

Presented by:


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About Me

Tag Line:Vision for Excellence and Integrity

Rhonda Robbins, founder and president ofRhonda Robbins Business Consulting

Worked in business & marketing 15+ years

Software Companies, Legal Offices, Transportation

Companies, Health & Beauty Manufacturers, et el Dial Company, Finova, IBM, Texas Instruments,

Discount Cab Corporate Offices, International Male,Namescape Software Developer, et el


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My Experience

15 years progressive with Fortune 500 companiesin a wide variety industries

Businesses of all sizes

Marketing Public Relations

Operations

Creative and Graphic Arts

Social Media Use and Optimization (SMO) SEO, Internet Marketing (SEM)

Web Development (mobile & standard)


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Clients Win

Craft custom matchedsolutions for clients

high performance

techniquesto jump startany business

Using accelerated learning techniques and

state-of-art coaching strategiesNLP, hypnosis, EFT, Personality Training,

Accountability Business Coaching,

one-on-one mentoring


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My Services

We specialize in achieving results

Everything from helping the mom and pop brickand mortar store compete with their neighbors

to providing scalable outsourced business

solutions for IT and Web/Internet Technologies.


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Services

Outsourced IT Solutions

Outsourced Web and Social Media Solutions

Public Relations

Business Operations and Administration

Marketing, Branding and Sales

Business and Marketing Plan Development

Web and Social Media Expertise

Copy writing and editorial Skills

Customer Nurturing

Project Management Operational Efficiency Analysis

Personnel Placement Strategies

Training Solutions

Email Marketing


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How You Show Up In Any Business

Yours or someone elses business

A startling and unknown fact....

Who you are as a person is how

you show up in business.


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Relationship to Time

Whatever your personal

relationship to time is,that is what your business

relationship to timeis going to be.


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Relationship to Obstacles


relationship to obstacles is,that is what your business

relationship to obstaclesis going to be.


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Relationship to Success


relationship to success is,that is what your business

relationship to successis going to be.


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Relationship to Money


relationship to money is,that is what your business

relationship to moneyis going to be.


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Business is Alive

Your business is a breathing,

Living entity...It is an expression of

YOU!


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Take an Inventory

Take a personal inventory ofstrengths and weaknesses

Whats going to work easilyfor you

Areas where you need help What resources do you need?


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Get Real With Yourself

Strengths

Weaknesses

Personality

Belief System


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Understanding Yourself & OthersThrough Personality Studies


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Be Realistic with

time, energy, focus,

money, YOURSELF


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Creating What You Dont Have

or Dont Know is Nearly ImpossibleIt is nearly impossible to create whatyou dont have, havent ever had or

dont know. This is why the personalinventory is so important.

What are your skills and areas of

expertise? Where will you need help?Where will you likely fail because youdo not have that skill or talent?


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Tip #1: Hit the Road Running

Honesty Integrity Thankfulness


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Tip #1: Hit the Road Running

with Your F-Pac Not Your 6-Pack

Focus - Plan Action Consistency


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Make a plan.

Stay focused on the plan.

Adjust the plan regularlyas needed.


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Be consistent when executing your plan.

Your plan is NOT based on

how you feel today!

Plan success is based upon consistency!

Move into Action...

Do the planned items.


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Always operate in a

transparent, authenticway that demonstrates

honesty and integrity.

Err on the side of loveand forgiveness.


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The 4 Agreements: Don Miguel Ruiz

Be impeccable

with your word

Always do

your best

Dont take

anything

personally[esp. in business]

Dont make

assumptions

Powerful principles to live by


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Always be thankful for

where you find yourself.

Forgive others so youhave a clean space for

success generation.


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Tip #2: Be Passionate

Do what you are

passionate about


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... and hopefully

GOOD at ...!!!!


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If your why isnt big

enough to make youcry, it is not big

enough


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Tip #3: Do Your Homework

Identify the Demand

Identify the Consumer Identify the Competition

Can you make money? Is this what you want?


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Youve Got What It Takes to Succeed

Let the metrics, research

and homework begin.Now we write and

analyze!


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Tip #4: Business Strategy

Business Plan/ Business Goals

Define Ideal Client

Where to find your ideal client and how toget their business

Operating Plan

$$$$$$, Resources, PlanWho, what, when, where, how

Resources: Personality Profiling


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Who is in Charge?


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Tip #4: Business

Strategy

Marketing Plan

how, when, where, who

Social Media Plan

Which ones? How often?

Exit or Succession Plan

to sell or gracefully exit


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Tip #5: Differentiation

DifferentiationYou vs. Competitors

Why are you starting this business?

Why are your products or services any

different than your competitor?

What is your compelling why? Is your why big enough to make you cry?


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Tip #6: Be Good to Yourself

Like yourself

Love yourself

Eat properly

Sleep properly

Exercise properly

Dont be too hard on yourself

Have confidence in yourself


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Tip #7: Keep Your Customers &

Employees Happy

Take a personal interest in both

employees and customer Without the support of either one,

you have no business


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Tip #7: Keep Your Customers &

Employees Happy Listen without being right or

being in charge ... Everyone has

something useful to say

Take care of poor service or

products immediately

Be gracious, be loving


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Tip #8: Marketing


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Marketing Has Changed!


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Tip #8: Marketing

Spend the majority of

your time marketing where

the majority of your ideal

clients spend their time

hanging out


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What Influences Consumers Most

Source: TVB/The Futures Company; Purchase Funnel 2012

Interest Consideration Want To Purchase Visit Store/Website Make PurchaseAwareness

Television Newspaper Radio Outdoor Email Magazines

Internet Display Internet Search Blog Mobile Internet+ Other


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Walmart Knows the Formula

Source: TVB/The Futures Company; Purchase Funnel 2012; Walmart allocation based on Kantar Media, Jan-Dec12

.

Walmart % Media Mix

Television Newspaper Radio Outdoor Email Magazines

Internet Display Internet Search Blog Mobile Internet+ Other


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Tip #8: Marketing

However much marketing $ and time

you put into your business plan

multiply that by about ten times Re-evaluate your marketing success

monthly and make necessary

changes to your marketing strategy


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More marketing ...

More marketing ...

More marketing ...More marketing ...

More marketing ...More marketing ...

M O R E


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Smart marketing ...

Smart marketing ...

Smart marketing ...Smart marketing ...

Smart marketing ...Smart marketing ...

S M A R T


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Tip #8: Marketing...

Using a Website & Mobile Site

Websites are a must.

With the fast growing increasein smart devices (phones,

tablets, etc.) you MUST have amobile site!

Wh Y N d M bil V i f


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Why You Need a Mobile Version of

Your Website

No pinching, No zooming, No frustration,

No Scrolling, Easy to Read, Easy to navigate, Easy to find

Is your website a tiny

replica or a useable

Interface?

How many customers

are you missing because

your website is not

mobile ready?

How much revenue are

you losing because your

website is not mobile

ready?

How many consumers click on to the next website?



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Your Website

Nearly 116 million Americans will use a smartphone at

least monthly by the end of 2012 (Source: eMarketer, 2012)

By 2013, smart phone users will represent 50+% of all

mobile phone users (Source: eMarketer, 2012)

By 2016, nearly three in five consumers will have a

smartphone (Source: eMarketer, 2012)

By 2014, mobile internet is predicted to take over

desktop internet usage (Source: Microsoft Tag, 2012) Mobile search will generate 27.8 billion more queries

than desktop search by 2016 (Source: BIA/Kelsey report, 2012)

http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspxhttp://www.mobilemarketer.com/cms/news/research/12628.htmlhttp://www.mobilemarketer.com/cms/news/research/12628.htmlhttp://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspxhttp://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4


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Your Website

47% of smartphone owners rely on smartphonesto find out more about products(Source: Leo J. Shapiro and Associates, 2012)

36% use their phones to read product reviews on

retail websites (Source: Leo J. Shapiro and Associates, 2012)

64% of smartphone owners are now using theirmobile devices to shop online(Source: eDigitalResearch and Portaltech Reply, 2012)

57 % of consumers will not recommend abusiness with a poorly designed mobile site.(Source: Compuware, 2012)

http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.mobilemarketer.com/cms/news/content/13063.htmlhttp://www.mobilemarketer.com/cms/news/content/13063.htmlhttp://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4http://www.emarketer.com/Article.aspx?R=1008971&ecid=a6506033675d47f881651943c21c5ed4


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Your Website

Similarly, 40 % of consumers will go to acompetitors site after a bad mobile experience(Source: Compuware, 2012)

Worldwide mobile payment transactions will surpass

$171.5 billion in 2012, up 62% from $106 million lastyear(Source: Gartner, 2012)

Of the 53% of consumers who have stopped anin-store purchase as a result of using their mobile

phone, 38% have done so because they found abetter price in another store, 30 % because theyfound a better price online(Source: Interactive Advertising Bureau, 2012)
http://www.mobilemarketer.com/cms/news/content/13063.htmlhttp://www.mediapost.com/publications/article/175693/global-mobile-payments-to-hit-171-billion-this-ye.html?edition=47405http://www.mobilecommercedaily.com/2012/05/17/53pc-of-mobile-users-stop-an-in-store-purchase-because-of-their-phonehttp://www.mobilecommercedaily.com/2012/05/17/53pc-of-mobile-users-stop-an-in-store-purchase-because-of-their-phonehttp://www.mediapost.com/publications/article/175693/global-mobile-payments-to-hit-171-billion-this-ye.html?edition=47405http://www.mobilemarketer.com/cms/news/content/13063.html


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Tip #8: Marketing...

Using a Website & Mobile Site

Websites two varieties:

Brochure site

Lead generation site


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IMPORTANT! Track Your Leads

Where did theyhear about you?

Word of Mouth Paper Ad

Internet

Google Organic

Adwords

ETC., ETC.


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No Tracking

No idea where to

spend money

No idea where leads

and clients are comingfrom

No ideas where to go

get the leads andclients from

Tracking allows you to spend money where you have a pull through ... an ROI


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Ti #9 M k ti ith th


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Tip #9: Marketing with the

Internet & Social Media


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Internet/Social Media Plan


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Tip #10: Be Invested in Your Business

Fall in love with your business

again and again and again

Reinvest $ and effort

continuously

Re-enroll others into your

business


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Will it

move

all of us

forward?


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In Summary: Your Success in Business

Be Loving

Be Grateful

Be Forgiving

Be Focused

Be Yourself


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Next Speaking Engagement

The Business ForumAt the Glendale Public Library

July 3, 2013 @ 5:30 PM

Overcome Overwhelm NowLearn 4 reasons we procrastinate

5 top strategies for overcomingoverwhelm

Feel calm, confident and capable


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Starter Pack includes: Developing a Business Plan

Creating Ideal Client Profile

Developing a Marketing Plan Creating a Social Media Strategy

Website Planner

Where to Find Ideal Clients & How to Get TheirBusiness

Plus many other Business eBooks

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