APJ 70

As $1 billion Australian

c o s m e t i c m e d i c a l

specialties continue to

transform eager consumers,

there's a renewed emphasis

on a healthy mind and

healthy body as the starting

point for beauty.

N e w t e c h n i q u e s a n d

treatments to cheat time and

i m p r o v e l o o k s a n d

youthfu lness are now

e m b r a c i n g i n t e r n a l

psychological and health

considerations as treatment

perimeters that are now

taking a broader, more

universal perspect ive .

Covering these topics

t h r o u g h a n a m a z i n g

c o n f e r e n c e p r o g r a m ,

Cosmetex this year brought

toge ther hundreds o f

c o s m e t i c a n d p l a s t i c

surgeons, dermatologists,

cosmetic physicians, nurses

and other cosmetic health

practitioners and industry

suppliers. This event, which

is hosted by Australasian

College of Cosmetic Surgery (ACCS), was staged this year on the st rdGold Coast from 1 May until Saturday 3 May.

Dayan, facial Plastic

Surgeon from the US,

presented both concepts

o f how beau ty i s

p e r c e i v e d a n d

determined as well as

new techniques in

neurotoxins and fillers.

Dr Christopher Zach-

ary, Dermatologist and

L a s e r C o s m e t i c

Surgeon, also from the

US, covered body

contouring and how

fractional devices are

cornering the market.

Dr Arthur Swif t ,

Plastic Surgeon from

Canada, who was also a

speaker las t year ,

presented some of his

amazing techniques to

achieve harmony and

balance rather than

noticeable enhancement

(you will find further

information on his

concepts on pages 28-

30. Dr Godfrey Town,

who is internationally

known for his extensive

knowledge and work

with lasers, presented

s o m e c o m p e l l i n g

information on new

advances in home-use devices, current regulations and how the

cosmetic medical and aesthetics industry should address this issue. I will be presenting an in-depth article in the next issue of APJ as space The extensive conference program covered a diverse range of topics did not permit me to include this report in this issue. Dr Mark Nestor, with key topics and speakers from around the world. Dr Steven Dermatologist and Laser Cosmetic Surgeon, also from the US,

medicalconference

New advances in Cosmetic Medicine

APJ 71

addressed the issue of new fillers for

volumetric enhancement.

I was also very impressed with Dr

Julie Bradford's lecture on

Hormones and how they influence

skin health. I will also be presenting

her lecture in the next issue of APJ.

It was wonderful to catch up with

numerous old and new friends and to

have the privilege to interview some

of the world's leading experts in

cosmetic medicine.

On the exhibition front

I observed several small, but

niche skincare brands emerging

that were characteristically

“cosmeceutical formulions”

through the standard key

ingredients – various forms of

vitamin A, vitamin C, hyaluronic

acid, peptide-rich formulations

and epidermal growth factors to

s u p p o r t a d v a n c e d s k i n

procedures. There was a definite

trend towards small, but niche

ranges, based on well-known

s c i e n t i f i c a l l y p r o v e n

ingredients. These were quite

prolific at the conference.

New formulations

that can be used in different ways with varying results are

definitely on the rise, giving practitioners greater options on what

they can achieve. I saw some amazing reshaping of crooked noses

through injectibles, with the final work resembling improvements

that would previously only be possible through rhinoplasty

surgery.

There were some amazing new techniques that

were replacing outdated approaches and were able to deliver more

natural outcomes. As the use of injectibles is constantly evolving

so also are techniques evolving to achieve more subtle and better

results. Injectibles are definitely becoming a specialty and

practitioners will need to constantly update their skills and

knowledge.

The definition of attractiveness As obsession with the perfect face and and beauty is slowly being redefined with different rules. There body is becoming a growing phenomenon, psychiatrist Professor were various presenters such as Dr Dayan and Dr Swift who had David Castle in his opening address discussed some startling their own theories on how the whole concept of beauty is now information on the growing incidents of dysmorphic disorders – perceived to include subjective considerations of the individual's the condition that results in a distorted view of one's appearance, confidence levels as being also of importance. Techniques are and warned practitioners to be mindful of such conditions and becoming a lot more subtle, with the aim of achieving changes that ways to address these concerns.are more subliminally perceived rather than making an obvious

: If an outcome looks unnatural in even the visual impact. In essence, what was considered cosmetic

slightest, it will inadvertently tip off the subconscious mind of the enhancements is now achieved through subtle techniques that are

unknowing observer that one is not youthful or healthy – the exact based on rebalancing curves and gentle volume rather than

opposite message that is intended to be sent, according to Dr changes that may alter the person's original appearance.

Dayan, who is a strong advocate of the minimalistic approach to

With an event of this size it is

impossible to attend all the

lectures, however, for the benefit

of our readers here are some of

my overall observations:

Niche Cosmeceutical Product

Ranges:

New Fillers:

New Techniques:

Harmony Replacing Symmetry: Dysmorphic Disorders:

Unnatural Outcomes

APJ 72

that will be within the scope of

a e s t h e t i c i a n s w i t h t h e

appropriate qualifications and

training. However, it is most

important that for such effective

collaborative relationships to be

forged between doctors and

aestheticians, a more scientific

approach will be paramount in

how aestheticians communicate

and how they view their work.

The future promises some very

exciting developments, but they

will only benefit those who are

prepared to continue to grow

their knowledge and training.

Whether physicians or aesthetic

therapists, their commitment to

ongoing learning will determine

their success.

Responses to the College's 2013 procedural census show some

practices growing by 15% per cent year on year.

Total annual expenditure on cosmetic surgical and medical and

related procedures and treatments in Australia is estimated to be

$1 billion.

Australians annually consume more than $350 million worth of

wrinkle-reduction procedures with botulinum toxin.

There are approximately 8,000 breast augmentation surgeries

performed each year in Australia and about 30,000 liposuction

procedures.

appearance enhancement – the new direction in appearance

enhancement.

There is no doubt that consumer demands for cosmetic procedures is

not about to slow down and this will continue to boost industry

growth. As the trend for natural outcomes become more in vogue so

the lines between aesthetics and injectibles will start to blur.

Understanding how these subtle shifts are achieved through various

techniques and the new aims of treatment outcomes can give the

aesthetic practitioner a better working relationship with physicians.

There is no doubt that new technologies will allow similar outcomes

SOME INTERESTING FACTS

TOP FIVE COSMETIC PROCEDURES IN AUSTRALIA:Anti-wrinkle injections

Fillers

Laser and IPL

Breast augmentation and reductionIN CONCLUSIONLiposuction

For additional information about the ACCS

please visit: http://www.accs.org.au/