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New Advertising

New Agencies

by Kksal Abdurrahmanolua digitally enhanced marketer

Bilginiversitesi22 Aralk 2010

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NEWS

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New Media CONSUMERWOM + Internet

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NewAdvertising

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Time Spent vs. Ad Spend

Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)

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Device Evolution

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So...What is the NEW Advertising?

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Not the Advertising we knew!

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Not yet!

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Future of Advertising is...

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Marketing

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MarketingA new kind of

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Media & ConsumerWith new kinds of

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PINNACLE of?MARKETING

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Notany-more

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Create brand fans!

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HOW?

Make their livesBETTER!

by doing thingsWITH & FORPEOPLE

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Marketing isNew way ofsupportiveplayfulcustomizableinformativehonestengaging

personalcollaborativegenerousexperimentalhelpfuladventurous

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NEWS FLASH!

End of Advertising as we know it is here!Advertising will change more in 5 years than previous50

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Here lies the Advertising Agency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died Stubborn and Alone.

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AgenciesNew

Career Evolution in Ex-Agencies

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Tradi-tional /Crea-tive AgencyProductionMediaContentStrategyPREventAnalysisCreative}Inhouse}Outsource

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Digi-tal Age-ncyProductionMediaContentStrategyPREventAnalysisCreative}Inhouse}Outsource

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TechnologyStrategyCreativityNew Gen-erat-ion Age-ncy..DNA

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Multi Task-ing

Multi Tale-nted

Multi Disci-plin-ary

Effec-tive

Attra-ctive

Powe-rful

New Age-ncy Mo-del

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New Age-ncy Mo-delProductionMediaContentStrategyPREventAnalysisCreative}Incharge of allInhouse or Outsource..Getting brands closer to consumers

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beyondand

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What do you think is the next big thing in digital?

quizpop> Location Based Marketing> Group Buying Shopping> Mobile > Digital Outdoor> Augmented Reality> Semantic Search> -----------

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creditsMediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)On the Future of Advertising by Grant Richards (Engine Company 1)Future of Advertising | Trend Watching 2009 by Lorenzo MendozaFEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business ServicesThe Chaos Scenario by Bob GarfieldPropulsion by Tim WilliamsWorkforfood.nu by Diego ZambranoMoon Advertising by Bobby Voetenwww.180360720.com by Helge TennoMicrosoftwww.coloribus.comwww.creativity-online.comwww.vimeo.comwww.gapingvoid.com

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contact...

koksal@istanbul.com@koksal

koksala.wordpress.comwww.linkedin.com/in/koksal www.adinteractive.com.tr

Download Presentation atwww.SlideShare.net/koksal_a

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