new age audience measurement tools for print media
DESCRIPTION
Kantar Media provides strategic expertise: competitive intelligence, consumer behavior, audience research, digital insights, social media influence.TRANSCRIPT
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Print media is evolving with each passing day. Finding hard to
monitor the audience?
Looking for print media audience measurement technology?
New Age Audience Measurement Tools For Print Media
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Don’t go for ‘a single size fits all’ type of technology. Go for a
unique one that is best suited for print media.
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Why do we need print audience measurement technology
The media owners want a tool that is functional and cost effective and allow
them to measure the total readership of print publications.
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Wish to remain at par with the current print media industry? This new age tool helps you to respond to the changing nature of business
models.
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Today online edition of these publications are available. This
complex scenario calls for developing a tool that helps you to get an
integrated, complete data about print audiences.
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Types ofAudience measurement tools
for print media
Computer-aided
Interviews
Online tools
SMS
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Computer assisted Interviews
This technique involves a respondent to complete online
survey with the interviewer successfully.
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Short-Message-Service
With the help of SMS service you can deal with a specific topic of
previous day’s issue in publication firm. It is mainly used to know
about the young respondents of a particular publication.
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Online measurement tool
Adopting a large number of online techniques, online measurement tool is widely popular in Russia,
Canada and different countries of the world.
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Establish a strong footingin the print media sector.
Know your audience better
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kantarmedia-audiences.com