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Building the World’s Largest Healthy Beverage Company DISCOVER A NEW AGE

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Page 1: New Age Beverages June 17 (Read-Only) · Functional Water $100MM n/a Coconut Water $2.5Bn +22% Rehydration $1Bn +11% Surgical Recovery TBD-First RTD Shelf -Stable, 2 year shelf -life-12

Building the World’s Largest Healthy Beverage Company

DISCOVER A NEW AGE

Page 2: New Age Beverages June 17 (Read-Only) · Functional Water $100MM n/a Coconut Water $2.5Bn +22% Rehydration $1Bn +11% Surgical Recovery TBD-First RTD Shelf -Stable, 2 year shelf -life-12

Forward Looking Statements

This presentation includes “forward-looking statements,” within the meaning of the U.S. Securities Act of 1933, asamended and the U.S. Securities Exchange Act of 1934, as amended, or the “Exchange Act.” Forward-lookingstatements are not based on historical information and include, without limitation, statements regarding our futurefinancial condition and results of operations, business strategy and plans and objectives of management for futureoperations. Forward-looking statements reflect our current views with respect to future events. The words “may,” “will,”“expect,” “intend,” “anticipate,” “believe,” “project,” “estimate” and similar expressions identify forward-lookingstatements. These forward-looking statements are based upon estimates and assumptions made by us or our officersthat, although believed to be reasonable, are subject to certain known and unknown risks and uncertainties that couldcause actual results to differ materially and adversely as compared to those contemplated or implied by such forward-looking statements.

All forward-looking statements involve risks, assumptions and uncertainties. You should not rely upon forward-lookingstatements as predictors of future events. The occurrence of the events described, and the achievement of the expectedresults, depend on many events, some or all of which are not predictable or within our control. Actual results may differmaterially from expected results. These risks, assumptions and uncertainties are not necessarily all of the importantfactors that could cause actual results to differ materially from those expressed in any of our forward-looking statements.Other unknown or unpredictable factors also could harm our results. All of the forward-looking statements we haveincluded in this presentation are based on information available to us on the date of this presentation. We undertake noobligation, and specifically decline any obligation, to update publicly or revise any forward-looking statements, whetheras a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, theforward-looking events discussed in this presentation might not occur.

2

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Large, Addressable Market, Changing Competitive Dynamics

3

(inUSDBn)

Attractive, Rapidly Changing Industry

Consolidation Accelerating

Small Brands Leading Growth(inUSDBn)

Traditional Leaders Struggling

Source: Jefferies, Food Business News, Beverage Business Insights, SPINS, Beverage Daily, Pew Research, EthniFacts, GoodBelly, CNBC, FoodBev, BevNet, Euromonitor, Food Product Design, CapitalIQ, Food Navigator, Nielsen, Brand Adoption, Campbell Soup Co. Annual Report, Beverage Marketing, Beverage Digest, Beverage Innovation 2015

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Company Mission

4

Becometheworld’slargesthealthy

functionalbeveragecompany

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New Age Snapshot

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RTD Tea$50Bn

+10%/yr

RTD Coffee$55Bn+11%

Kombucha$1.6Bn+40%

Relaxation Drinks$150MM

+12%

Energy Drinks$39Bn+6%

- AllNatural,NoPreservatives- NoHFCS,Honey/CaneSweetened- Non-GMO,GlutenFree- #1RankedintasteinUS

- AllNatural,JamaicanCoffee- NoHFCS, 100%CaneSweetened- AtoboCocoa,HormonefreeMilk

- 100%CertifiedOrganic- 9Monthslife/non-refrigerated- >2BillionLiveProbiotics- #1RankedintasteinUS

- AllNatural,NoPreservatives- NoHFCS, Juice/CaneSweetened- Triple-FilteredBlackTea

- AllNatural,NoPreservatives- NoHFCS, 100%CaneSweetened- Non-GMO,FullVitaminB-Complex

Source: Globalindustrysegmentsizesandgrowth:BevNet,Euromonitor,Nielsen,BrandAdoption,MarketsandMarkets,TransparencyIntl,Statistica

New Age BeveragesPortfolio of Brands

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Functional Water$100MM

n/a

Coconut Water$2.5Bn+22%

Rehydration $1Bn+11%

Surgical RecoveryTBD

- FirstRTDShelf-Stable,2yearshelf-life- 12differentprobioticstrains- Nochangeintaste/colorfromoriginal- Over10BillionliveCFU’s/bottle

- All-natural, organiccoconutbase- Mostelectrolytesin-market- Superiorefficacyvs.competition- Infusedwithantioxidants, vitamins

- #1multi-servecoconutwater- Firstorganiccoconutwater- Sustainably sourced,fromconcentrate- Diverselineofinnovativeproducts

Source: Globalindustrysegmentsizesandgrowth:BevNet,Euromonitor,Nielsen,BrandAdoption,MarketsandMarkets,TransparencyIntl,Statistica,BEVNET2017

New Age BeveragesPortfolio of Brands

Bottled Water$326Bn+10%

- NaturalPHBalancedatupto7.0- ArtesianSourceWater- DirectfromtheColoradoRockies

- FirstERASbeverage- ReducedNausea, gastricstress- Fasterrecovery/healing- Increasedpatientsatisfaction, comfort

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Competitive Brand in TopBeverage Growth Segments

8

-4%

-2%

3%

7%

8%

10%

12%

19%

22%

35%

-10% 0% 10% 20% 30% 40%

Juices

CSD's

Sports Drinks

Bottled Water

RTD Tea

Energy

Functional Water

RTD Coffee

Coconut Water

Kombucha

US Beverages ’10-’15Segment Revenue Growth1

1) Beverage Industry Magazine, Annual Top 100 Report, IRI, Statista

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National Network and Owned DSD Distribution

National Networked DSD> 20,000 outlets

Own DSD> 4,500 outlets

>8UniqueHispanicroutes

>60Brands,>600Sku’s >25TruckRoutes

20+PersonMerchandising

Team

20+PersonSalesteam

OneofthelargestindependentDSDdistributorsinUS

>6,000totaloutletscovered

Non-Alcoholic,Snacks&Alcoholic

PorNolio

• Significantcashgeneratorandprofitablestandalonebusiness• Testbedfornewproductsbeforenationalrollout• Earlywarningsystemforanynewemergingbrandsorbeveragetypes

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Brent David WillisChief Executive Officer

Chuck EnceChief Financial Officer

Scott LeBonCEO, NABC, Inc.

Tom LeBonPresident - North America

Josh HillegasPresident - DSD

Mike CarwinVP - Supply Chain

Dan EpsteinCFO NABC, Inc., Controller

Terry SperstadSVP Business Development

Experience Key Expertise

• 15+ years C-Level experience in global public and private companies• 15+ years Beverage experience, building companies and operations

• 25+ years as a in the Beverage Industry• 15+ years leading, developing New Age Beverages Operations

• Significant public and private company accounting expertise• Former CFO and CEO of Marley Beverages

• 15+ years leading, developing New Age Beverage Sales• 25 years+ in the Beverage Industry

• 15+ years experience with New Age Beverages• Depth of Experience in Sales, Distribution, Operations

• 15+ years experience with New Age Beverages• Depth of experience in Supply Chain, Procurement

• 15+ years as a private company CFO and Controller for Pepsi• 22+ years in the Beverage Industry

Leadership Team

• 25+ years experience in the Beverage Industry• Depth of Key Account Sales, Natural Channel Leadership

Boardof

Directors

NeilFallonExecutiveChairman

TimHaasIndependentDirector

EdBrennanIndependentDirector

GregFeaIndependentDirector

Dr.ReginaldKapteynIndependentDirector

BrentWillisChiefExecutive

Officer

DavidVautrinIndependentDirector

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What’s New in Past 11 Months…Execution.

1) AcquiredNewAgeBeverages/XingTea® (20xsize)2) Gainedblended3.7%interestdebtfromUSBank3) SoldAmericanBrewingassets,reamedfirmNBEV4) ShutdownCalifornia office/IntegratedinDenver5) Developednew3yrstrategic/1yrbusiness plans6) Emplacednewperformance-based compensation7) Developedandinstallednewoperatingvalues8) ExpandedBucha®/Xing® to>6,000newoutlets9) Capturedcostsynergiesof>$2.5MM10) Developednewcorporateidentity, branding11) ReducedBúcha®packingcosts46%12) Developedintegratedonline POSsystem13) Developednewbrandplatforms/integratedassets14) Greworganicrevenue>10%,profit>200%15) Acquired* MarleyBeverageCompany16) Integrated/TrainedNationalSalesForce17) AlignednationallywithKEHE/UNFI18) RoundedournationalDSDNetwork+19) IntegratedBúcha®,convertedtoprofitability20) GainedBúcha®registeredtrademark21) IntegratedMarleyBeverageCompany22) Grewtobecome11th largesthealthybeveragefirm23) Evaluated/Discarded20+acquisitions24) BecamePLsupplier formajorconveniencechain25) Excellentstockappreciationin‘16

11

26) ExpandedXing® Energythroughoutnaturalchannel

27) StrengthenedteaminSales,Int’l, andProcurement28) GainedBúcha®in7-11 Canada,otherconvenience29) Developednewhybriddistribution routetomarket30) Professionalized investorrelations31) GainednewtermswithGlass,Aluminum suppliers32) Integratedandexpandedmanufacturingnetwork33) Developednewintegratedwebsite/social platform34) ExpandedMarleybrandswithAhold, SEG,HEB35) Developedpartnershipwith‘WaterisLife’charity36) ExpandedMicrosoftDynamics/Encompass systems37) DevelopedandinstalledSalesDashboardsoftware38) DevelopednewBoardcommittees/charters39) InstallednewBoardofDirectors40) EliminatedPrefA/PrefBclassesofstock,warrants41) Developedshelf-stable Búcha®LiveKombucha42) CreatedNewAgeHealthSciencesDivision43) Developed/launched Aspen Pure™Probiotic44) DevelopednewPediaAde™rehydrationbeverage45) TripledHispanicDSDroutesinWest46) Agreedto$8.9MMofficebuilding sale/lease-back47) ExpandedwithJumbo, thelargestretailerinChile48) Raised$17.5MMwithworld-class institutions49) Eliminated100%ofdebt50) UplistedontotheNASDAQexchange

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SupplyChainInfrastructureKeyAccountRela7onships

Na7onalDSDNetworkOwnedDSDNetwork Na7onalSalesForce

Na7onalManufacturingNetwork ScaleandResourcesDepthofMarke7ng

R&D/Innova7onFinancialStrength

New Age Beverages Business Platform

Superior,Sustainable,ProfitableGrowth

New DevelopmentOrganic Growth New Companies

BusinessPlatform

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Financial PlatformBalance Sheet

Balance SheetReported Reported Coco-Libre + Proforma

Q1 2016 Q1 2017 Marley

Q1 2017 Q1 2017 Total Current Assets 668,792 9,815,501 4,738,363 14,553,864

Total Assets 1,286,950 20,828,409 15,657,605 36,486,014

Total Current Liabilities 767,603 3,893,114 1,452,933 5,346,047 - Notes payable 268,066 0 1,570,952 1,570,952 - Related party debt 25,806 0 0 0

Total Liabilities 1,061,475 3,893,114 3,023,885 6,916,999

- Common stock 15,436 31,307 0 31,307 - Series A preferred stock 250 0 0 0- Series B preferred stock 255 0 0 0- Total stockholders' equity 225,475 16,935,295 12,633,720 29,569,015

Total Liabilities & Equity: 1,286,950 20,828,409 15,657,605 36,486,014

• 5/1 ratio assets over liabilities • $29.5MM stockholder equity, diminimous debt

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Financial PlatformIncome Statement

Summary Profit & Loss Q1

Reported Q1 2016

Reported Q1 2017

Coco-Libre + Marley

Q1 2017

Proforma Integrated Q1

2017Gross Revenue 669,614 11,437,638 4,062,210 15,499,848 - Net Revenues 588,800 10,787,801 3,325,720 14,113,521 - COGS 449,730 7,933,293 2,071,871 10,005,164

Gross Margin 139,070 2,854,508 1,253,849 4,108,357

Gross Margin % 23.6% 26.5% 37.7% 29.1%

Contribution Margin % 15.2% 22.6% 33.3% 25.1%

Operating Expenses 347,476 2,861,449 400,000 3,261,449

Net Income (287,791) (707,354) 669,300 (38,054)

EBITDA (237,324) (391,511) 707,300 315,789

Adjusted EBITDA (237,324) (159,586) 707,300 547,714

• $15.5MM revenue Q1, smallest quarter of the year• 29.1% Gross Margin (+ 2.6pts), $550K EBITDA

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Strategies and Action Plans

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Become the World Leader in Healthy Functional Beverages

…with a full portfolio of healthy functional beverages, in all relevant packages/formats, distributed in all relevant channels, across all relevant global markets

New AgeVision

Segment: RTD Tea Energy RTD Coffee Kombucha Relaxation Coconut Prem. Water$ Size: $50 Bil $39 Bil $55 Bil $600MM $150MM 2.5 Bil $50 BilGrowth: +10%/yr +6%/yr +11%/yr +40%/yr +12%/yr +23%/yr +10%/yr

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New AgeGrowth Drivers

Broaden New Age DSD Operations with Expanded Portfolio, Deeper Penetration by Channel & Improved Systems

Drive Pervasive Availability on Expanded Brand Portfolio via a Key Account, Multi-Channel, Hybrid Route-to-Market Approach

Begin Penetration of Close-in International Markets to Capitalize on Global Health & Wellness Trends

Build Brand Platforms with Leading Next Gen Healthy Functional Beverages, In-Store Activation & Consumer Connecting Activities

Strengthen Organizational Capabilities and improve Margins Through Overhauling COGS and Installing ZBB on all OPEX

17

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Build Brand Platforms with Next Gen Healthy Functional Beverages

18

“New”

Freshenexistingbrandportfoliowithaddition ofkeynewfunctionalingredients/benefits- Sparkling- CoCo- Aloe- Free- In/OutTrendingFlavors

Metric-Driven,High-ROIbrandbuilding activities(social, digital,insightbased,persuasive)

targetedtonextgenerationconsumers andmillennials.

Launch……newbrandswith……newbenefitswith……patentprotectionfor……newusageoccasions in……newdistribution channels

“Disruptive”“Breakthrough”

Broadenexistingbrandportfoliowithaddition ofkeynewfunctionalingredients/benefits- Probiotic- OtherFunctional

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Our purpose is to make a diff erence for consumers, with healthier alternatives.We intend to become the world’s largest healthy functional beverage

company, by staying true to that purpose.

Join Us and Discover A New Age…of Healthy Beverages and Lifestyles.

DISCOVER A NEW AGE

FACEBOOK.COM/NEWAGEBEVERAGECO WWW.NEWAGEBEV.USFOR MORE INFORMATION, PLEASE CONTACT TOM LEBON [email protected] 303 994 2152

��

newage_final2.indd 1 2/2/17 3:10 PM

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New Age: One of the only BevCo’s with intellectual property

# PatentNumber Patent Subject/Outcome

1) 6,849,613 “MultipleAntioxidantMicronutrients” MicronutrientApplicationforNeurologicalTreatment

2) 7,399,755 “FormulationsComprisingMultipleDietaryandEndogenouslyMadeAntioxidantsandB-Vitamins”

MicronutrientApplicationforNeurologicalTreatment

3) 7,449,451“UseofMultipleAntioxidantMicronutrientsasSystemicBiologicalRadioprotectiveAgentsAgainstPotentialIonizingRadiationRisks”

MicronutrientApplicationforRadiationProtection

4) 7,605,145 MicronutrientFormulationsforTreatmentofDiabetesMellitus”

MicronutrientApplicationforDiabetesTreatment

5) 7,628,984 MicronutrientFormulationsforPulmonaryandHeartHealth”

MicronutrientApplicationforCardiovascularHealth

6) 7,635,469 MicronutrientFormulationsforHearingHealth MicronutrientApplicationforHearingHealth

7) 8,221,799 MultipleAntioxidantOptimalHealth/Veteran’sUltimateCompleteFormulations”

ApplicationsforBrainandBiohazardProtection

8) 8,592,392 MultipleAntioxidantMicronutrients” ExpandedApplicationforBiohazardProtection

9) 9,655,966 MicronutrientFormulationsforRadiationApplications

MicronutrientApplicationforRadiationProtection

10) P-0563*“AntioxidantMicronutrientsinElectronicCigarettes”

MicronutrientApplicationinnewdeliverysystems

11) CIP12/284,841* BioShieldforProtectionAgainstEnvironmentalExposures”

MicronutrientApplicationforBiohazardProtection

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• 12 different Probiotic strains

• >10 Billion Colony Forming Units per serving• Artesian sourced water from the Colorado Rockies• Perfectly naturally PH balanced• Updated, clean brand iconography• Ergonomic packaging• Attractive margins for retailers, distribution partners• Great value for consumers

Lactobacillus-Acidophilus Bifidobacterium BifidumLactobacillus Rhamnosus B-LactisLactobacillus Salivarius B-InfantisLactobacillus Casei B-BreveLactobacillus Plantarum B-LongumLactobacillus-Lactis Streptococcus Thermophilus

Theworld’sfirstshelf-stable,

probioticwater

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Developedbysomeoftheworld’s leadingphysicians,

PediaAde isworld’sfirstorganiccoconutwaterreplenishmentbeverage,

andthemostrehydratingformula.

PediaAde Component Competitor25 Calories 25

Coconut Water Base TapWater

NO RedDye#40 Yes

NO YellowDye#6 Yes

NO Acesulfame Potassium Yes

Loaded Vitamins,Minerals No

OfCourse Organic/Natural Ingredients No

Loaded Antioxidants No

Also, Yes AminoAcids, EnzymeCo-Factors No

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The Result: Financial Strength and Growth

24

Q12016 Q22016 Q32016

NewAgeEvolutionandGrowth

Q42016(1)MarleyandCoco-Libre onlyconsolidated infinancialresultsinQ22017

Q42016<$2.5MM

>$45MM

>$55MM

>$65MM

>$80MM

Q12017

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Rank Company 2015Sales1 TheCoca-Cola Co. $44,2942 PepsiCoInc. $29,6363 NestléSA $24,4774 SuntoryHoldingsLtd. $22,4105 StarbucksCorp. $19,2006 UnileverGroup $11,5707 RedBullGmbH $7,9478 DrPepperSnappleGroup $6,2829 JacobsDouweEgberts $5,69310 DanoneGroup $7,37011 TheWonderful Co. $4,80012 KeurigGreenMountain $4,50013 WhitewaveFoodsCo. $3,30014 ItoEnGroup $3,22815 JDBGroup $3,00916 Cott Corp. $2,94417 CampbellSoupCo. $2,77718 MonsterBeverageCorp. $2,72019 J.M.SmuckerCo. $2,67620 Refresco-Gerber $2,25721 Britvic Plc. $1,85622 NiagaraBottling LLC $1,83423 GlanbiaPLC $1,55124 LassondeIndustriesInc. $1,44925 TheKraft HeinzCo. $1,37526 TataGlobalBeveragesLtd. $1,33027 LivingEssentialsLLC $1,27228 ArizonaBeverageCo. $1,25029 Hormel FoodsLLC $1,10330 OceanSprayCranberries $1,096

25

Non-Alcoholic Beverage Company Rankings 2015Rank Company 2015Sales31 C&CGroup PLC $78332 RockstarInc. $71633 TalkingRainBeverageCo. $65934 Peet'sCoffee&TeaInc. $65035 National BeverageCorp. $64636 Florida'sNatural Growers $60237 BigRed/AllSport $50138 PolarBeverages $45039 FarmerBros.Co. $44440 GTSynergy $41541 SunnyDelightBeverages $41442 SodastreamInternational $41343 VitaCoco $40044 TreeTopInc. $39745 TampicoBeveragesInc. $33546 HarvestHillBeverageCorp. $28247 LangerJuiceCo.Inc. $18348 Carolina BeverageCorp. $18249 JambaInc. $16250 R.C.BigelowInc. $16051 OldOrchard Brands $15752 BaiBrands $12553 TheHainCelestial Group $12054 LifewayFoods $11955 BrooklynBottling $9556 Welch's $8257 SunOrchard Inc. $7358 NewAgeBeverageCorporation $5859 HintWater $5660 BodyArmor $40

The Result:Now 55TH Largest Globally

Source:

>$80

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…and Accelerating Both Top and Bottom Lines

Summary Profit & Loss YTD April 2017

Reported YTD April 2016

Reported YTD April 2017

Coco-Libre + Marley

YTD April 2017

Proforma Integrated

YTD April 2017Gross Revenue 933,652 16,061,345 4,389,269 20,450,614 - Net Revenues 813,359 15,065,022 3,587,719 18,652,741 - COGS 571,065 10,954,415 2,238,530 13,192,945

Gross Margin 242,334 4,110,607 1,349,279 5,459,886

Gross Margin % 29.8% 27.3% 37.6% 29.3%

Contribution Margin % 19.6% 24.1% 33.0% 25.8%

Operating Expenses 509,152 4,002,717 535,174 4,537,891

Net Income (379,093) 2,030,263 612,236 2,642,499

EBITDA (312,870) 2,435,123 654,417 3,089,540

• NBEV one of the few profitable small cap beverage firms• Price to Sales ratio 2.5 times below the peer group average

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28

2/16 @$0.19/share2/17 @$3.50/share6/17 > $6.00/share

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NBEV: Still in the 1st mile….

• NBEV one of the few profitable small cap beverage firms• Price to Sales ratio 2.5 times below the peer group average

Symbol Exchange Revenue SharePrice

Price to Sales

Market Capitalization

Shares Outstanding

NBEV NASDAQ $80.00 $6.50 2.6 $209.0 31.3 REED NYSE $42.40 $3.10 1.0 $43.3 14.0CELH NASDAQ $22.76 $3.93 7.6 $173.3 44.1 LTEA NASDAQ $1.90 $5.13 22.6 $43.0 8.4 JSDA OTC $15.60 $0.51 1.4 $21.1 41.3MNST NASDAQ $3,049.00 $49.43 9.3 $28,225 571.0 DPS NASDAQ $6,440.00 $91.90 2.7 $16,890 183.8 FIZZ NASDAQ $705.10 $90.51 6.0 $4,214 46.6 PEP NYSE $62,799.00 $115.05 2.6 $164,522 1,430.0 KO NYSE $41,863.00 $44.39 4.5 $191,321 4,310.0 Group Avg. 6.0NASDAQ Avg. 3.2

PeerGroupComparisonasof6/1

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Strat plan ’17 - ’19 Driven by Organic Growth

Strategic Plan Building Blocks - By Growth DriverRevenue Contribution ‘17 – ‘19

Current Strategic Plan Stretch Plan

2016 LE Category Growth @10%

DSD Expansion

US Distribution Expansion

International Penetration

New Products/Aspen

External Growth

2019 Strategic Plan

(in USD MM)

Revenu

eGrow

th

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Summary: Emerging Competitive Advantages

1) Emergingcapabilitytodrivesuperiororganicgrowthoncorebusiness- 7-10%toplinegrowth averagelast3quarters- Distributionexpansion,leverageofDSDnetwork- KeyAccountexpansion…withgoodin-storeexecution- Pervasivemarketing,Portfolioevolution

1) Emergingcapabilitytoacquireandintegratenewcompanies- Averagingoneacquisitionperquarter (Búcha,Marley,Coco-Libre,PMC)- Experiencetointegrate,consolidateintoNewAgePlatform- DisciplinetoeliminateOPEX- Significanttop-linescaleandbottom-lineprofitimpact

1) Emergingcapabilitytodevelopdisruptivenewproducts- AspenPureProbiotic- PediaAde- EnhancedRecovery- OrganicMarleyMate

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Building the World’s Largest Healthy Beverage Company

DISCOVER A NEW AGE