Guidelines and best practices: Architecture of web applications

“How modern web sites are built”

2006• They ruled the internet

2009• They ruled the internet

The industry shifted gears…

2006• Build verticals• Create more content• Increase consumption• Page-view driven

• Producer-consumer

• Content

2009• Build platform• Create more UGC• Increase conversations• Invites-driven

• Open democracy

• Conversations

To have conversations you need …users

But traditional website dev. gets users …last

Traditional Website development

Content Modeling

UX coding

Feature development

Hosting, Domain-name

Promote, SEO

Then, you get users. But, conversations?

Think, which of the above is really your forte?

Content Modeling

UX coding

Feature development

Hosting, Domain-name

Promote, SEO

Books Website development

Books Catalog

Showcase books

Search, Cart, Pay

www.___books.com

Spend

This brings us to... API

Feed from my friends

Feed from a books website

Reach out to conversations outside your website

• URL• Widgets• SOAP• Evolution of SOA• Personalization• Viral growth

Stop re-inventing the wheel, use an API

Reach out to users beyond your website

Content Modeling

UX coding

Feature development

Hosting, Domain-name

Promote, SEO

Content Modeling

UX coding

Integrate API : Reach out

And then, why just reach out…

Why not engage users beyond your website?

• Personalization• Invites, Feeds• Be where the users are!

Apps are for everyone

Niche e.g. ArtShowrooms

“Win something”Freebies, contests

TravelAstrologyEntertainment

Teach onlineForums

PhotosVideosSharing

NewsMovies

You decide…

Apps are everywhere

Content Modeling

UX coding

Feature development

Hosting, Domain-name

Promote, SEO

Content Modeling

UX coding

Use API, reach out

Multi-platform, device

Now that you are in the middle of users… and conversations

Content Modeling

UX coding

Feature development

Hosting, Domain-name

Promote, SEO

Content Modeling

UX coding

Use API, reach out

Multi-platform, device

Distribute, Invite

Content Modeling

UX coding

Use API, reach out

Multi-platform, device

Distribute, Invite

2009 :

Platforms

2010?The platforms open up….

Content Modeling

UX coding

Use API, reach out

Multi-platform, device

Distribute, Invite

2010 :

Platforms

• Contribute back• Write code for others

to build upon

Recursive, Re-entrant

Want to join the revolution?

Questions?

Feedback?

Inquiries?