Design (Detail how your front page will look. Discuss the choice of masthead and what genre of

music your publication will promote.)The magazine is titled New Americana, and was one of

the popular choices of my poll, yet not the winner. I decided to go with my gut instinct as I feel this title

has more of a ring to it. The word new shows that this print will have the newest and most exclusive content out there, and that’s what I aim to do. A lot of people who voted were confused as to why I would want a British printed magazine with the word American in the title; I chose this simply because a lot of the new music at the moment is from America. It also opens

place for there to be a novelty issue, or section within every issue titled ‘New Britannia’ which would be

dedicated solely to the British talent.My magazine will be a primarily alternative rock

magazine that expands into every corner of that scene when needed, be it from pop-rock through to metal. When I did my survey a lot of people responded with the bands which were alternative and rock, though

others did still pick the heavier artists, so I shouldn’t just rule them out, simply include that genre in

moderation. To fit with the genre of music that I will be covering I had to get an appropriate masthead, I did

some experimentation from different sources and different styles before choosing the front ‘Blacklisted’ from dafont.com. I chose this font because it is a thick bold font that would be easily recognisable on a shelf of other since I haven’t seen a magazine with another font like it. To me, the style of the font makes it look

like the middle section of the letters have been blown

back, like when you blow ink with a hairdryer- or in this case sound waves and I find that fitting for my

genre because it’s a popular thing for alternative rock music to be played so loud you can feel the sound

waves and vibrations, so it is as if they are that strong they are blowing the middle of the font back, it also fits because in the music scene that it promotes, there are

no boundaries, no defined lines, so I believe that should be displayed through my branded logo. My

masthead will be effective because it is still original and easily recognisable, without being over the top

and unreadable. The Cover: My front cover will look very clean and

appealing without being too simple and bare. I will not be having a strict colour scheme without my magazine,

as when I analysed the results from my survey, most people responded saying that they liked the colour scheme in their magazines to correspond with the

band that is the main feature of the front cover, so- to ensure I keep my audience happy in order to gain

more sales and profit I will follow their lead and what they most want. The masthead will be across the top of

the page, but there will be a skyline above it where I will put in information about posters and other

pullouts, along with one or two pull lines regarding the inside stories. The background of my magazine will be in the shape of an image, probably a medium long shot or a portrait, the image will be chosen regarding who

or what the main feature in my magazine will be. Depending on what kind of image is on my front cover,

the title of that issue will be to the side, or straight across the width of the cover. I will also have one or

two quotes or tag lines at either the side or the bottom depending on where the space is on the cover- I don’t want it to look too crowded. I also plan to have a puff

on the front cover detailing a competition in each issue. Font wise, I will have the font for my masthead, along with one other font varying in colour or size so

that the quality and readability of the content may remain consistent, sometimes I may use two similar

fonts to break up the cover, yet not make it look messy or unorganised. My barcode will also be placed

primarily in the bottom right hand corner, but may move if there is a big puff or feature that would only fit

in that specific place.

House style (Discuss the choice house style of your publication. House style is 'the specific

usage and editing conventions followed by writers and editors to ensure stylistic consistency in a

particular publication or series of publications'. This includes font, colours, design of contents

and page layout.

My magazine will have a house style but not a very strict one, since some people get sick of the same

layouts in every single issue. So to combat that, yet still have a form of recognisability, I intend to use the same fonts (Constantia and Blacklisted) and general placement layout, yet switch it up from time to time,

personally as a buyer of magazines I don’t like a strict layout in every issue, I like there to be a variety, so

that’s what I plan to do for my own publication. Colour wise, I will have my black and white set in stone

however I will have two other main colours in every issues that will differ depending on who is the main

artist on the cover and the colours that are associated with said artist; for example, twenty one pilots are

associated with red, black and blue, so if they are on the cover those would be the colours I would use. In my research I have found that a lot of magazines do

have quite a strict house style, however when I conducted my survey and sent it out to other people

who read magazines, they responded saying that they didn’t like the stricter house styles that magazines go

off, a lot of people prefer variety and new exciting features, things to keep their interest.

Target audience (who would be the target audience for your product? Give a detailed

example of who your target market would be.)The target audience for my magazine is people of any

age who are interested in the music scene that my magazine features. The majority of people who buy magazines are teenagers through to people in their

20’s, so they would be my main audience. Even though people much older still purchase magazines, I believe

my magazine might be deemed too relaxed or slack for that audience. I believe my age bracket is the most

beneficial for me as I’m only 16 myself so I know what my age bracket want and like, whereas I’m not so confident in knowing what 30 and up like to see in

publications. Magazines such as Kerrang! are supposedly aimed towards people up to 40, but even I

think some of their features can be quite juvenile. I believe that as I get more experience and grow within myself that my age range will develop and get larger,

but I would tackle that as it comes. I plan to make my magazine as diverse as possible, appealing to both genders and all corners of the rock scene, from the

soft rock to the post-hardcore and beyond. I aim for my magazine to be worldwide, since I will be including content from artists from all around the globe, so a

wide spread of bands would bring in an international interest hopefully.

Cover information (how much will your publication cost? Will it be monthly/weekly/bi

monthly. How much revenue would you expect to make?)

I intent for my magazine to have an introductory price of £1.30 so then people would see how cheap it was and give it the chance that they otherwise wouldn’t give if it was more expensive. Once I have put a few

issues out and started to have more people interested and buying my magazine, I may up the price to no more than £2. I intend for my magazine to be a bi-weekly magazine, so that all the information is still

new and valid, but the issues aren’t so close together that I struggle to get enough features to put in a single issue. There could also be the option of subscribing to

the magazine on a 6/12 month contract and get the magazine for cheaper than it is on the market. If for

the first 5 issues I only sold 50 of each, I would still be getting £325 back. My magazine will also have a digital option, so that people who aren’t font of

carrying a print version, or simply can’t get to a store, they can download the online version for 90p, a

discounted price since they aren’t having any physical posters, print so it would be cheaper.

Publishing house (which publishing house would print your magazine and why? Look back at your

previous institution research.)

To start off I would like Bauer Media Group to publish my magazine since they are a large media

conglomerate and seem to be one of the few that are still having a steady revenue stream without too much

decrease every year. Bauer Media Group also have quite a few other magazines so they have experience

and know how to treat and advertise my magazine. On the point of advertisement, Bauer Media are a

multimedia conglomerate unlike many, so they can do more than just advertise in other magazines or on

billboards, they could advertise my magazine on any of their TV channels or any of their many radio stations, which would give more coverage and give me a bigger

launch than other companies could do. However, once I have found my feet and have got a big

enough revenue stream, I intend to go independent, since a lot of independent publishers have a steady

and little decreasing revenue, since they don’t have to split any of their income with the larger companies,

they can keep most of it for themselves and help build their company more effectively. It is also easier for

those companies to stay in contact with the buyers and edit their magazine according to what their audience wants. Whereas in larger companies, the head office will have the final choice on what gets published and

what doesn’t, so it would be tougher to adjust when needed.