new android app marketing plan
TRANSCRIPT
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MY STORYCREATE.EDIT.EXPLORE.
ENJOY
MARKETING PLAN|SUBMITTED BY-SHREYA,LNMIIT
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AGENDA• Executive Summary• Situation Analysis• Goals• Strategy• Tactics• Implementation
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EXECUTIVE SUMMARY
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Do you want to capture wonderful moments with motion?
Are you tired of the same old editing apps where you need to spend hours editing ,trimming and splicing your videos together ?
Are you interested in enhancing your videos and giving a cinematographic effect?
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MyStory’s automatic editor enhances your video and makes it look different and worth watching. All you need to do is just collect the photos and videos you need. Provides wonderful
filters, themes, stickers ,video and picture editing tools and above all “Cinematography Effect” .
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TARGET CUSTOMERSCollege Students Teenagers
Photographers
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MIXBIT is the only competing android app with over 500,000 users .
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Opportunities
•MyStory provides opportunity for its target market to capture moments ,improve their videos ,enhance their photography skills ,socialize and its a wonderful source of entertainment for people.
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THREATS
• Cut-throat competition as a lot of apps in the same industry gaining popularity.• Threat of new entrants as there are no barriers to entry in this industry.• Competitors like MixBit and JumpCam trying to increase their market share.
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COMPANY GOAL
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Expected Number Of Users and Net Income
Aug Sept Oct Nov Dec Jan Feb Mar Apr May June
500,000+ USERS
$800,000 USD
1,000,000+ USERS
1.5 million USD
APP LAUNCH
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Customer’s Needs And Wants• Customers want themselves
to look good in their pictures and videos.
• They want to capture and share their special moments and tell people their own story through visual effects.
• MyStory allows people to express themselves through their videos and pictures.
• Good for learning photographers who are looking for something new and exciting.
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DISTINGUISHING CHARACTERISTICS OF CUSTOMERS
• Most of the people these days spend time on their Smart Phones editing and making their pictures
look different and beautiful.• They are eager to share their photos and videos with friends and family and upload on social
media.
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COLLABORATION
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COLLABORATORS
SUPPLIERS ONLINE COLLABORATION
CHANNEL MEMBERS
Ex. Facebook, Collaborators from Target Consumer Base ,Paid Suppliers likes Newspapers, Magazines ,Journals and Blogs
Ex. Social networking sites like Facebook ,Instagram ,Twitter ,LinkedIn etc. and brands which will sponsor through their adds in the app.
Ex. App Stores like Google play store, Amazon app store, ios store etc.
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GOALS• Promotion of their websites ,blogs ,magazines ,newspapers etc• Alternative source of revenue generation.• Strengthening their image amongst people.
SUPPLIERS
• Attract as many consumers as possible.• Strengthen the brand image, awareness and brand equity
ONLINE PARTNERS
• Positive feedbacks from people and gain as many referrals as possible.
CHANNEL MEMBERS
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VALUE PROPOSITIONTarget Customers•Customers get to make their
pictures and videos worth watching with the awesome features of the app.
•Many new effects and features being added with the free updates of the app
Collaborators•They get a chance to attract
diverse consumer base.•New consumers generated.•Revenue increased.
Company•Stable financial condition.•Good working atmosphere
with a nice pay•Future growth prospective•Job security•Strong image and positioning.
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COMPANY’S STRATEGIC BUSINESS UNIT
•coders ,software engineers ,developersApp Development unit
•data scientists ,data analysts, statisticiansData Analysis unit
•writers ,bloggers ,editorsContent Writing unit
•growth , distribution and communication teamMarketing unit
•customer care Customer Welfare unit
•accountant , financerFinance and Accountancy unit
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SUPPLIERS INVESTORS
CUSTOMERS EMPLOYEES
KEY STAKEHOL
DERS
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POINTS OF PARITY
• Add filters and sound to the videos.
• Enjoy picture slides.• Add stickers and themes to
enhance your videos. • Invite your friends to contribute
their content directly to your video via Private as well as Open collaboration.
• You can update your published videos whenever you want to.
• Share your contents whenever and however you like.(Facebook ,Twitter ,YouTube)
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POINTS OF DIFFERENCE• MyStoryCinematography-
MyStory also gives a cinematography effect which makes your videos appear like short stories.
• MyStoryCommunity-You can form a community of people and even chat or share your stories with them.
• Vote ,Contribute and Share-Watch video playlists on any subject organized by hash tags and, vote to boost your favourite videos to see them climb up the playlist. Contribute your own videos and assign hash tags to add them to the playlist.
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TACTICS
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PRODUCT
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• Filters• Professional graphic effects• Sound effects• Photo animations• Face detection• Cinematography effect• Free updates
FREE FEATURES
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• Additional themes
• Stickers• Additional sound
effects• Additional
graphic effects• Ad-free app
PREMIUM FEATURES
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BRAND
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NAME : MyStory
KEY Features: Collaborative Projects Unleash ,Find and Follow Friends
Activity, Stream for Your Community ,Real-Time Previews of
Your Projects ,Chat in Projects ,New, Improved Editor and Controls
SLOGAN : ’coz every picture has a story to tell.
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PRICING$5.5 USD
MONTHLY OR $50 USD
ANNUALLY
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COMMUNICATION• Social Media• Google Add-On• Featuring E-mails• Print Media• Blogs• Full-Featured Company
Website• Word Of Mouth via
Family ,Friends and Relatives
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DISTRIBUTION• Google Play• Company Website• Amazon app store
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ORGANIZATION STRUCTURE
CEO
Technology Dept.
Data Analytics
Head
App Development
Manager
Content Dept. Marketing Dept.
Distribution Head
Promotion Head
Customer Welfare Dept.
Customer Care Head
Finance Dept.
Finance and Accountancy
Head
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PROCESSES INVOLVED IN IMPLEMENTING COMPANY’S STRATEGIES AND TACTICS
Market Research and Surveys done analyzing
needs of the people.
Analyzing Consumer and Business Markets.
Analyzing core competencies of the
company.
Identify the target customers.
Identify the goal of the company.
Developing a Product Strategy
Setting up a proper Pricing Strategy
Setting up a Communication
Strategy and planning an Organization
Structure
Managing the same market strategy and
making changes as per the requirement.
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TASK TIME REQUIREDMarket Research and Surveys done analyzing needs of the people
2.5 MONTHS
Analyzing Consumer and Business Markets. 3 MONTHS
Analyzing core competencies of the company.
2 WEEKS
Identify the target customers. 2 WEEKS
Identify the goal of the company. 1.5 WEEKS
Developing a Product Strategy 1 WEEK
Setting up a proper Pricing Strategy 1.5 WEEKS
Setting up a Communication Strategy and planning an Organization Structure
2.5 WEEKS
SCHEDULE
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DISCLAIMERCREATED BY
SHREYA,LNMIIT UNDER A MARKETING INTERNSHIP UNDER PROF. SAMEER
MATHUR,IIM LUCKNOW.