CONSUMER RESEARCH

Bhavishya Phal Appointment Service(20 interviews)

(MAY 2010)

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Introduction

• Daily telephonic interviews were conducted for a sample size of 20 respondents who have availed the appointment service

• Sample extracted is random as per circle-wise participation • Objective:

Respondents were interviewed for getting their feedback about appointment service and show related experience based on following parameters-

- Viewership Pattern- Participation pattern- Type of connection used to watch television- Awareness – Service & Appointment- Show content- Experience with the appointment service- Service rating - Suggestions

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Male 47%Female

53%

18-25yrs 13%

26-35yrs 17%

36-50yrs 44%

>50yrs 26%

GENDER AGE GROUP

Demographics

• Bhavishya Phal appointment has maximum female participants• Majority of respondents are Grad & Post Graduates• Maximum respondents are from Service Class

0%10%20%30%40%50%60%70%80%90%

100%

0%

17% 17%9%

0%

57%

INCOMEOCCUPATIONEDUCATION

Servi

ce

Self-E

mployed

Housewife

Studen

t

Not Disc

losed0%

10%20%30%40%50%60%70%80%90%

100%

40%

21%30%

4% 5%

Below SSC SSC HSC

Grad.

Post Grad.

Professional

0%10%20%30%40%50%60%70%80%90%

100%

0%13% 13%

35% 35%

4%

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C&S52%

DTH48%

Prepaid 40%Postpaid

60%

Type Of ConnectionCABLE & SATELLITE/DTH

The following table depicts:• The number of prepaid & postpaid users having C&S connection in their homes • The number of prepaid & postpaid users having DTH connection in their homes

Respondents/ Type of Connection users

(%)

BHAVISHYA PHAL SHOW

C&S DTH

PREPAID USERS

POSTPAID USERS

TOTAL C&S

PREPAID USERS

POSTPAID USERS

TOTAL DTH

22% 30% 52% 18% 30% 48%

PREPAID /POSTPAID CONNECTION

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Viewing habits

Viewers have been bifurcated as :First time watchers (Recently started watching)LIGHT USER: Watches 1-2 times in a weekHEAVY USER: Watches 3-4 times in a weekADDICT: Watches 5 times and above in a week Stopped : Stopped watching

First Timer

Light User

Heavy User

Addicts Stopped 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0%

25%20%

55%

0%

Research Findings:

• 55% respondents (ADDICTED) watch our show more than 5 times in a week

• 20% respondents (HEAVY USERS) watch our show 3-4 times in a weekReasons for not watching our show more frequently are- - Family watches other shows (5%) - No reason (15%)

• 25% respondents (LIGHT USERS) watch our show at least once or twice in a weekReasons for watching only once/twice- - Busy with office work (10%) - No time (15%) • There are no first timers and nobody has stopped watching our show

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Comparative DataVIEWERSHIP PATTERN

OBSERVATIONS MADE: • This month there is 22% increase in Addicts and is reflected in the reduction in the Light and Stopped category

COMPARISION Jan 2010 Feb 2010 April 2010 May 2010

Rare/Light 20% 30% 30% 25%

Occ./Heavy 16% 20% 20% 20%

Reg./Addict 56% 50% 45% 55%

Stopped 8% 0% 5% 0%

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Participation Pattern

70%

25%

0%5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Once Twice Thrice > 4 times

•Reasons for participating only once on the show:

- 30% said that their motive to call was successfully fulfilled

- 10% respondents said in case they have any problem they will call again

- 5% respondents were under the impression that they can use the service only once

•Reasons for participating only twice on the show:

20% respondents said it was not required to call again since the problem got solved

5% respondents said busy with other work

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Why Bhavishya Phal Appointment Service?Reason to seek an advice from the astrologers

What made them choose Bhavishya Phal appointment service?

For future decisions

I was unable to solve the

problems myself

For peace of mind from problems I

face

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

45% 45%

10% Detailed discussion Need solution to serious problem I cannot discuss on

TV (Talk personally)

0%10%20%30%40%50%60%70%80%90%

100%

55%45%

Family 50%

Business15%

Personal 15%

Future 10%

Career & Study

5% Health 5%

Kind of Problem faced

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Suggestions of Do's & Don’ts to reduce the prob-

lem

Home remedy Remedies like Stones/Yantras

0%10%20%30%40%50%60%70%80%90%

100%

10%

80%

10%

Response on problem solving during the appointment call

Type of solution/remedy given to resolve the problem

These 10% wanted the astrologer to provide assistance in terms of place where the product is available

Comprehension of solution

Understood Didn’t understand 0%

10%20%30%40%50%60%70%80%90%

100%

90%

10%They didn’t understand the home remedy suggested

Queries/Doubts solved within appointment period(10/30mins)

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

45%55%

They wanted some grace period of 5-10 mins

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Awareness About Our Services

75%

25%

Astrologer promoted during the show After placing the call

Awareness : Appointment Service

Awareness : Backend Service

10%

90%

Aware (Through the show)Not aware

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Other Insights• Reasons for ranking Excellent (21%)

- 5% respondents said they get solution to their problem and lead a problem free life

- 5% find the astrologers very good especially INDU

- 6 % liked the solutions given by the astrologer

- 2% like the fact they can call anytime and avail the service

• Reasons for ranking Good (61%)-35 % say they can take appointment

and can talk to their favorite astrologer- 15% say like the solutions given -11% say they trust INDU’s solution

• Reasons for ranking Average (13%) as their problem is not yet solved

• 5% respondents rated it Poor because their problem is not yet solved

21%

61%

13%

5%

Excellent

Good

Average

Poor

SERVICE RATING

Few Suggestions :• 35% would like the appointment

charges to be reduced • 20% expect their problems should

get solved completely since they are paying high charges to use appointment serviceYes

90%

No 10%

FUTURE PARTICIPATION SATISFIED WITH SERVICE

Satisfied 90%

Not Satisfied10%

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THANK YOU!