Upload File

new brand guidelines · 2019. 1. 14. · brand’s identity. a brand is an intangible idea that...

  • Home
  • Documents
  • New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is
16
BRAND GUIDELINES STORY | LOGO | LOOK & FEEL

Upload: others

Post on 03-Sep-2020

0 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

BRAND GUIDELINESSTORY | LOGO | LOOK & FEEL

Page 2: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

3FELLOWSHIP BIBLE CHURCH BRAND BOOK

A brand is not a logo or the visuals; those are expressions of the brand, the

brand’s identity. A brand is an intangible idea that exists in the minds of people.

When you hear Disney, the first thing you think of is what the Disney brand

means to you. In other words, Disney can’t own their brand; they can only

shape it.

For any organization, a brand is mostly about the DNA and story of the

organization: what defines you, who you are, what you do, and why it matters.

The same is true for our church. Like every church and every person, God has

created us with a unique personality and calling.

In this document, we define the core elements of our story. It’s boiled down

to the most vital parts. It doesn’t seek to explain our entire history; rather, it

defines today while honoring yesterday.

The following pages provide guidance and direction for how to manage

the look and feel of our logo and brand identity. Use this book carefully and

consistently to ensure people build connections between the brand identity

and the church it represents.

THIS BOOK IS ABOUT OUR BRAND.

Like every church and every

person, God has created us

with a unique personality

and calling.

Page 3: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

14 FELLOWSHIP BIBLE CHURCH BRAND BOOK

1 PRIMARY LOGODefault logo that should be used on the majority of commuications

and publications.

2 STACKED LOGO This secondary verions of the logo can be used when a

composition requires a more compact version of the full logo.

3 LOGO ICONThe cross logo icon can be used either as a graphic element, or as

an identifying mark in instances when the brand has already been

introduced (ie: on-campus signage).

LOGO APPLICATIONS

light blue navy lime

Page 4: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

15FELLOWSHIP BIBLE CHURCH BRAND BOOK

LOGO COLOR APPLICATIONS

On a white or light colored

background, the full-color logo is

preferred. Black may be used when

color is unavailable.

On mid-tone and photo

backgrounds, an all-blue version of

the logo may be used to maintain

visual clarity.

When used on a dark surface, the

icon portion of the logo can appear

as either light blue or white. The

type portion of the logo should

remain white in all instances.

1

3

1

2

3

2

Page 5: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

16 FELLOWSHIP BIBLE CHURCH BRAND BOOK

MINIMUM SIZE CLEAR SPACE

Reproduction of the logo may not be smaller

than 1.5 inches to negate the possibility of a

poor visual representation and to ensure the

image is visually dynamic.

Actual minimum length: 1.5

inches

The logo should always be surrounded by a minimum area of space. The area of

isolation ensures that headlines, text or other visual elements do not encroach on

the logo. The “clear zone” around the logo should be equal to or greater than half

the size of the icon.

0.5x x

0.5x

0.5x

0.5x

Page 6: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

17FELLOWSHIP BIBLE CHURCH BRAND BOOK

Do not put the logo in a tight box. Give the

logo room to “breathe.” Placing the logo in a

box is acceptable as long as the clear space

rules still apply.

Do not distort or skew the logo.

Do not fill the logo with a gradient.

Do not add an outline/stroke to the logo.

Don´t change size relationship between

the logo and logo type.

Do not stretch the logo taller or wider -

keep it proportional.

3 4

1 2

5 6

LOGO RESTRICTIONS

1

2

3

4

5

6

Page 7: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

19FELLOWSHIP BIBLE CHURCH BRAND BOOK

LIGHT BLUEC48 / M0 / Y9 / K0

R106 / G209 / B227

#6AD1E3

PANTONE 310 C

COLORWe carefully curated a color palette that would evoke

the same optimism as grace itself. The greens offer

a refreshing splash of color, while the blues offer

enthusiastic stability. We tied these together with

a neutral base that grounds the palette nicely. Our

chosen colors are open and inviting, representative

of God’s open offering of grace to His people.

NAVYC96 / M54 / Y5 / K27

R35 / G97 / B146

#236192

PANTONE 647 C

LIMEC65 / M0 / Y100 / K0

R120 / G190 / B32

#78BE20

PANTONE 368 C

DARK GRAYC23 / M16 / Y13 / K46

R136 / G139 / B141

#888B8D

PANTONE Cool Gray 8 C

PRIMARY PALETTE SUPPORTING PALETTE

LIGHT GRAYC4 / M2 / Y4 / K8

R217 / G217 / B214

#D9D9D6

PANTONE Cool Gray 1 C

Page 8: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

21FELLOWSHIP BIBLE CHURCH BRAND BOOK

NEXA BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!£$%^&*)_—–+=<>?”|]

NEXA LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!£$%^&*)_—–+=<>?”|]

MUSEOABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijkmnopqrstuvwxyz1234567890!£$%^&*)_—–+=<>?”|]

TYPENexa is clean, modern and feels particularly open.

It has a unique sense of personality, specifically

seen in particular letters (e.g. Capital J). Museo is a

complimentary font for body copy, The serif gives

it a down-home friendly feel and allows for easy

readability.

Page 9: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

22 FELLOWSHIP BIBLE CHURCH BRAND BOOK

1. HEADER

NEXA LIGHT& NEXA BOLD ABCDEFG123$!2. SUB HEADER NEXA BOLD ABCDEFGHIKL1234567890!@£$%^&*

3. BODY COPYMuseo

ABCDEFGHIKLMNOPabcdefghijklmnop1234567890!@£$%^&*

The hierachy refers to the order of importance of the fonts.

SAMPLE HEIRARCHY:

1. HEADER Font–Size: LIGHT: 30px BOLD: 36px Leading: 36px Tracking: 0px Align: Left or Right Title Case

2. SUB HEADER Font–Size: 14px Leading: 18px Tracking: 25px Align: Left or Right Title Case

3. BODY COPY Font–Size: 10px Leading: 18px Tracking: 25px Align: Left

TYPE HEIRARCHY

Page 10: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

23FELLOWSHIP BIBLE CHURCH BRAND BOOK

For handling all headlines, there are typically 3 graphic

approaches you need to keep in mind:

• A colored bar/line sits above the headline to provide a

grounding element.

• Either right or left aligned headlines are fine; they should

never be centered.

• The combination of light and heavy type makes

headlines easier to digest.

HEADLINE STYLING

FOLLOWINGJESUS

IT'S ABOUT

Making disciples who live by God's

grace and for His glory at home

and across the world.

WELCOME TOFELLOWSHIP

Page 11: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

FOLLOWINGJESUS

IT'S ABOUT

FELLOWSHIPONLINE.COM

Making disciples who live by God's

grace and for His glory at home and

across the world.

Page 12: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

28 FELLOWSHIP BIBLE CHURCH BRAND BOOK

Solid Graphic color covering photography

Translucent Color over photography

Contrasting graphic color

Monochromatic graphic color

1 2

3 4

FOLLOWINGJESUS

IT'S ABOUT

1

2

3

4

UTILIZING ANGLES

The following applications can be used to

incorporate angled design elements:

Page 13: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

29FELLOWSHIP BIBLE CHURCH BRAND BOOK

The traingle pattern can be utilized in the following ways:

Vertical band: down the edge on the left side

Short horizontal element: used in the top or bottom corner as a balancing element

Filler for graphic angle: when the pattern fills the same space and shape as the cut angle

Be careful not to become too decorative with this element. Less is more.

1

2

3

TRIANGLE PATTERNS

Page 14: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

30 FELLOWSHIP BIBLE CHURCH BRAND BOOK30 FELLOWSHIP BIBLE CHURCH BRAND BOOK

CODY CALHOUNBENTON CAMPUS [email protected]

5724 Alcoa Road Benton, AR 72015|501-315-1560 x1701fellowshiponline.com

5724 Alcoa Road Benton, AR 72015|

[email protected]

fellowshiponline.com

5724 Alcoa Road Benton, AR 72015 |

letterhead (8.5x11)

#10 envelope

standard business card

Page 15: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is
Page 16: New BRAND GUIDELINES · 2019. 1. 14. · brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is

DESIGNED BY PLAINJOE STUDIOS | PLAINJOESTUDIOS.COM


Cyril kretov (dr. kirill kretov) intangible assets (intangible resources)

ASICS IS MOVING THE WORLD – LAUNCHING THE … Move Me_AAC_Final.pdf2017/08/02  · powerful integrated brand activation – the brand’s most significant marketing initiative to

brand & branding primer€¦ · brand’s visual identity. The brand’s presence on packaging, retail environments, advertisements, and websites should all be taken into account

Brand Measurement: Establishing A Foundation for Brand ... · Brand measurement provides a snapshot of the brand’s position today relative to its competition. It highlights brand

BRAND GUIDELINES - South Puget Sound Community … GUIDELINES. 1. Our Brand Defined. 3 1.1 What is a brand’s personality? Just like every person has a personality, every organization

Creating Awareness Through Your Brand and Your Brand’s Story Mark Bateman Senior Vice President Texas Scottish Rite Hospital for Children Rite Care Conference

The Brand Finance Top 100 Singapore Brands Report – 2012 · The Brand Finance Top 100 Singapore Brands Report – 2012 3 Brand Finance has been researching intangible assets with

Singapore’s Performance on Intangible Assetsbrandfinance.com/images/upload/sg_ias_report_2008.pdf · The Brand Finance Annual Report on Singapore’s Intangible Assets and Brands

BRAND VALUATION AND LICENSING...BRAND VALUATION AND LICENSING Brands and trademarks are valuable intangible assets which, when established and used, are capable of producing revenue

BRAND EXPOSURE ANALYSIS - Ranking The Brands Value Report Q4 2011... · BRAND EXPOSURE ANALYSIS ... equivalent value of a brand’s exposure, as determined by the Sentiment, frequency

Comprehensive Wealth, Intangible Capital, and Development · Comprehensive Wealth, Intangible ... Comprehensive Wealth, Intangible Capital, and ... for intangible fixed and intangible

WELCOME. METHODOLOGY CORPOATE FINANCES = CORPORATE FINANCES INTANGIBLE NAMED BRAND EARNINGS BRAND DRIVEN SALES X Multiple BRAND VALUE

ZA INIAC - d364xagvl9owmk.cloudfront.net · The refreshed logo and other brand elements ensure the brand’s continued relevance, and will further elevate Zain’s brand equity, which

Effects of a Brand’s Country of Origin & Longevity on ... 4841 Thesis Proposal Effects of a Brand’s Country of Origin & Longevity on Perceived Brand Authenticity in the Post-Colonial

Sofiia Mokina PLACE AND ROLE OF EMPLOYER Department of Management BRAND … · Sofiia Mokina, Place and Role of Employer Brand in The Structure of ... also brand management as intangible

Marketing Campaign Planning Template · The five building blocks of a marketing campaign Brand Audience Every marketing campaign should reinforce your brand’s overarching mission,

BRAND & GRAPHIC STANDARDS MANUAL...Brand Promise – de˚nes our commitment, our promise, to the people who interact with the BHS brand. Brand Essence – articulates our brand’s

Digital IQ: China - Labbrand Brand Innovations · Digital IQ: China METHODOLOGY Site - 40%: Effectiveness of a brand’s site. Half of the score is based on brand translation elements

BRAND HANDBOOK - Resound · The feelings people get from the brand’s visual and verbal ... Stewardship Brand Handbook 11 Laid Back ... persuade them) will get in the way of this

VALUING AN INTANGIBLE ASSET. VALUATION OF A BRAND …Madrid . A D R Facultad de Ciencias Económicas y Empresariales VALUING AN INTANGIBLE ASSET. VALUATION OF A BRAND NAME. ZARA'S

Disruption in video: Five (possible) paths out of the ......the brand, for upsell to the advocates among the core The brand’s core product – a large majority of brand-engaged consumers

Is It Time for a BRAND AUDIT? - phila-ala.org Audit - Is It Time - December... · Is It Time for a BRAND AUDIT? ALL-STATE LEGAL Auditing your brand can help you maximize your brand’s

How User-generated content can be used to reveal the brand ... · The brand identity-image gap is defined as the discrepancy between the coding and decoding process of a brand’s

Smart Governance in a Smart Nation A Singapore perspective · 4 The Singapore brand: core values What is the Singapore Brand? The strength of a brand’s emotional manifestation is

▪ research for your brand’s health klein & partners Building a strong brand Presented to: Presented by: Klein & Partners DATE

Johnson Pump brand - John H. Carter€¦ · Johnson Pump brand offers several series of centrifugal pumps, many of which comply with ISO, DIN and API standards. Johnson Pump brand’s

New Tru ths for Brands Study - Metia · Building brand trust New truths on brand’s burden of proof The brand markers of truth Rebuilding trust with new truths The final truth About

Positioning - Pennsylvania State University · Positioning A brand’s positioning should tell customers what the brand is –what category need it satisfies (brand-market positioning),

1 Chapter 3 Branding Strategy. 2 The Brand “The sum of all characteristics, tangible and intangible, that make the offer unique.” Brand NameStarbucks

The Power 100 wine Brands, 2010 - Intangible Business · The World’s Most Powerful Spirits & Wine Brands, 2010 7 PaTriCK Gillon, Director of Brand Strategy and Development, Intangible

JULY 2017 Communication Standards for Institutional Brand ......A brand’s personality represents the characteristics or traits people associate with a brand. For designers and writers,

Effects of a Brand’s Country of Origin & Longevity on ... 4841 Thesis Effects of a Brand’s Country of Origin & Longevity on Perceived Brand Authenticity in the Post-Colonial World

HOW SOCIAL MEDIA MESSAGING BUILDS YOUR BRAND · WHITEPAPER | How Social Media Messaging Builds Your Brand 2 When it comes to posting on your brand’s social pages, you have a wide

The state of brand storytelling - WoodWing Softwaredelivery is important to brand storytelling. 80% thought their brand’s storytelling could stand to improve, at least somewhat

Brand Identity Guidelines - cityofsydney.nsw.gov.au · REDFERN BRAND IDENTITY GUIDELINES 4 A brand is a collection of tangible and intangible attributes that resonate whenever the