new braunfels demographic profile

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Page 1: New Braunfels Demographic Profile

Growing Opportunities. Building Communities.

Page 2: New Braunfels Demographic Profile

1

NEW BRAUNFELS

NEW

BRAU

NFELS

Opportunities don’t just grow here; communities like New Braunfels are unique; cultivated by old worldGerman heritage mixed with industry-diversified businesses strong in the manufacturing, healthcare,logistics and distribution, and aviation sectors; balanced by an affordable quality of life. Outpacing the area’s average, New Braunfels has grown 22% in the last five years and has access to a growing 400,000+ affordable, well-trained labor force and 10 colleges and universities within a 30-minute commute. Complimented with a pro-business leadership attitude, generous incentives, low tax burden and easy accessibility to IH-35 andIH-10, it’s no wonder companies such as Ashley Furniture, HD Supply and Leisure Pools have relocated to the area in the past few years. Over 300 days of sunshine a year and nearby rivers, lakes, Schlitterbahn – American’s #1 Waterpark and 500+ acres of outdoor recreation make New Braunfels a desirable destination for work –or play, year round.

Opportunities don’t just grow here –

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Page 3: New Braunfels Demographic Profile

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STRATEGIC

LOC

ATION

STRATEGIC LOCATION

2

Each year, more than 2-million visitors come to New Braunfels to explore the shopping and recreational activities steeped in German culture and heritage. Its strategic location has created opportunities to grow in the global market and satisfy the needs of the international shopper.

Almost equal distance between the seventh largest city in the U.S. (San Antonio) and the State Capitol (Austin), New Braunfels has easy access to major highways with IH-35 running through the city’s center; a major NAFTAartery expected to keep pace of growth in the next 10-15 years. IH-10 is only 10 minutes east. Our strategiclocation is 15 minutes from the new Caterpillar manufacturing plant, 45-minutes from the Toyota manufacturing plant and only a 3-hour drive to trade gateways into Mexico, Central and South America. Along with immediate access to highways, New Braunfels is close to nearby air, rail and bus services:

Centered between Austin and San Antonio

Highways Serving Area – on Interstate 35 (north-south system) and nine miles from Interstate 10 (east-west system) connected by State Highway 46. Loop 337 circles city, connecting IH-35 north and south. A proposed outer-loop is being assessed by local officials in response to a 2005 thoroughfare plan in an effort to accomodate futuretraffic congestion.

Bus – Greyhound/Trailways – 7 northbound and 6 southbound daily.

Motor Freight Carriers – Central, Consolidated, Roadway Express serve the city. Southeastern has a local terminal. FedEx has a large terminal servicing the New Braunfels and Comal County area.

Railroads – Union Pacific with 38 daily freight trains(19 northbound and 19 southbound) with local switcher.

Air Service – Non-commercial jet service available atNew Braunfels Municipal Airport. Commercial service atSan Antonio International Airport, only 25-minute drive served by most major carriers (21). Austin-Bergstrom International Airport is 45 minutes north and is served by17 major carriers.

FM306 extended near the new retail development, Town Center at Creekside, has paved the way for easier access to the New Braunfels Municipal Airport (BAZ) and the recently adopted Airport Master Plan giving a targeted direction to increase traffic and business development. Complete with $8.5 million in improvements in t-hangars, runways, drainage and signage planned, a new $1.5 million Air Traffic Control Tower and a 5,000 sq. ft. terminal building, the New Braunfels Municipal Airport continues to provide a safe and efficient portal with upscale, quality service. • Runway17/35is5,364x100ft.,Weight Limitations - Single wheel: 25,000 lbs • Runway13/31is5,352x100ft.,Weight Limitations - Single wheel: 30,000 lbs

NEW BRAUNFELS MUNICIpAL AIRpORT

San Antonio 30Austin 45Houston 178Corpus Christi 176Laredo 196Dallas 245Monterrey 431Mexico City 781Los Angeles 1383New York 1786

DISTANCE TO MAJOR CITIESThe city is within a four hour drive of over 12 million people.

TRAFFIC INTERSECTION # OF CARS

IH-35N and Watson Lane 71,000IH-35 and Hwy 46 99,000Hwy 46E & FM1101 27,000Hwy 46W & Loop 337 26,000IH-35S & Walnut 94,000Hwy 46W & FM 2722 14,100Hwy 46E & FM 758 20,000

TRAFFIC COUNTS

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Page 4: New Braunfels Demographic Profile

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DEMOGRAphICS

dEM

OG

RApH

ICS

New Braunfels is experiencing an unprecedented growth rate – growing at an average of 4-6% per year, a 35% increase in the last 8 years with a population that surpassed 56,000 in 2008 and projected to reach 70,000 by2015. Founded in 1845 by German settlers, New Braunfels population consists of German descendants, andone-third of the population is Hispanic.

The Median age for New Braunfels is 32.8; Average Family Size is 3.14

Growing Population

Under 5 years 3,826 7.5%5 to 9 years 3,349 6.6%10 to 14 years 3,758 7.4%15 to 19 years 2,986 5.9%20 to 24 years 4,040 8.0%25 to 34 years 8,678 17.1%35 to 44 years 6,409 12.6%45 to 54 years 6,065 12.0%55 to 59 years 2,523 5.0%60 to 64 years 1,861 3.7%65 to 74 years 3,351 6.6%Source: Census.gov, 2007 ACS

2007 pOpULATION By AGE

2007 pOpULATION ByEDUCATIONAL ATTAINMENT

Less than 9th grade 1,887 5.8%9th to 12th grade, no diploma 2,996 9.2%High school graduate (includes equivalency) 9,247 28.3%Some college, no degree 7,455 22.8%Associate’s degree 2,012 6.1%Bachelor’s degree 6,803 20.8%Graduate or professional degree 2,321 7.1%Percent high school graduate or higher 85.1%Percent bachelor’s degree or higher 27.9%Source: Census.gov, 2007 ACS

2007 pOpULATION By INDUSTRy Construction 2,331 9.8%Manufacturing 2,000 8.4%Retail trade 3,598 15.2%Transportation & Warehousing, and Utilities 1,126 4.8%Finance, Insurance, Real Estate, Rentaland Leasing 1,661 7.0%Professional, Scientific Management 2,257 9.5%Educational Services, Health Care,& Social Assistance 4,539 19.2%Arts, Entertainment, Recreation,Accommodation & Food services 2,694 11.4%Public administration 1,053 4.4%Source: Census. gov, 2007 ACS

COMAL COUNTy hOUSING UNITS

200033,031

200134,290

200234,472

200336,880

200438,513

200540,240

200642,285

200742,370

0

10,000

20,000

30,000

40,000

50,000

28% increase over the last 8 yearsSource: Census.gov, 2007 ACS

2007 pOpULATION By RACE

2007 pOpULATION By GENDER Male 24,593 48.5%Female 26,087 51.5%Source: Census.gov, 2007 ACS

White 43,756 86.3%Black or African American 1,400 2.8%American Indian and Alaska Native 378 0.7%Asian 929 1.8%Some other race 5,228 10.3%Source: Census. gov, 2007 ACS

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Page 5: New Braunfels Demographic Profile

TALEN

TTALENT

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The center of a well-trained available workforce, New Braunfels touts a strong work ethic among its population.The diverse industry sector employs workers in a variety of professions including: aerospace, automotive,construction, engineering, financial, healthcare and manufacturing. In the last six years, the workforce has increased by almost 20%, 8.85% just in the last year and new primary jobs have kept pace by adding 37.8% of all new jobs since 2003.

Skilled, Reliable Workforce

2008 MAJOR EMpLOyERSEMpLOYER - pROdUCT OR SERVICE EMpLOYEES

Schlitterbahn Waterpark 1,800 Seasonal Comal ISD School District 1,700 The Scooter Store 1,400 Wal-Mart Distribution Center 1,200 New Braunfels ISD School District 912 Christus Santa Rosa - New Braunfels 900 HD Supply Facilities Maintenance 600 Hunter Industries, Ltd. Highway 500 City of New Braunfels 450 Wal-Mart Super Center Retail Store 435 Checks in the Mail Check Printing 328 HEB Retail Grocery 300 Source: www.buildnb.org

AvAILABLE WORkFORCE COMAL COUNTY NEW BRAUNFELS

CLF 53,562 26,266Employed 50,480 24,822Un-Employed 3,082 1,444Rate 5.8 5.5Texas Unemployment Rate: 6.8Source: TLMR, Feb. 2009

Tri-county (New Braunfels, San Marcos & Seguin) Average Weekly Wage is $15.50/hrSource: Texas LMCI Tracer

0$250

$500

$550

$600

$650

$700

1ST QTR2008

$644.72

2ND QTR2008

$617.93

3RD QTR2008

$635.00

AN

NU

AL

WEE

KLY

WAG

E

WAGE RATES

Car, Truck, or Van – Drove Alone 19,020 81.8%Car, Truck, or Van – Carpooled 2,750 11.8%Walked 346 1.5%Other Means 512 2.2%Worked at Home 631 2.7%Mean Travel Time to Work (minutes) 22.0 (X)Source: Census.gov, 2007 ACS

2007 COMMUTE TO WORk

400,000+WORkFORCE WIThIN

30 MIN. COMMUTE

Source: Buildnb.org

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Page 6: New Braunfels Demographic Profile

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QU

ALITY O

F pLAC

E

An affordable cost of living is enhanced by low city, county and school district taxes. Combined with a composite cost of living score 6% below the national average and only rising by 1.6% in the last two years; average home prices 30% lower than the national average. New Braunfels is considered a great place to live, work and play.

QUALITy OF pLACE

ATTRACTIONSpARkS: Twelve (12) in City Limits, ten (10) Special Use Areas and four (4) Greenbelt Areas – totaling over 500 acres for outdoor recre ation. Includes 18-hole & miniature golf, arboretum, nature trail, paddle boats, play ground, picnic areas, mini-train rides, Olympic & Spring fed pools, recreation center, historical areas, soccer & softball fields, “tube” chute, concessions, volleyball, basketball and tennis courts.

NEARBY LAkES: Canyon Lake - 16 miles. Boating, fishing, scuba diving, water skiing, camping and dining. Also, Lake Dunlap in City & Lake McQueeney 5 miles east.

RIVERS: Guadalupe & Comal. Tubing, rafting, kayaking, swimming and fishing.

WATER pARkS: Schlitterbahn - largest in state. 65-acres of water recreation and rides.

NUMBER OF HOTEL/MOTEL & 2,764CONdO ROOMS:

MUSEUMS: SevenSource: Buildnb.org

Texas Legislative Conference Americana Music Jam GolffestFolkfest Wein & Sangerfest Chamber of Commerce Business Trade ShowComal County Fair & Parade

Texas Metal Arts FestivalGruene Music & Wine FestivalTexas Clay FestivalTour de GrueneWurstfestHolidays in GrueneFesttage & more…

ANNUAL FESTIvALS AND EvENTS

Source: Buildnb.org

pER CApITA AND hOUSEhOLD INCOME NEW BRAUNFELS COMAL CO. HAYS CO. GUAdALUpE CO. % CHANGE FROM 2000 2008 2008 2008 2008 (NEW BRAUNFELS)Median Household Income $53,471 $59,450 $52,396 $53,009 +25%Per Capital Income $25,503 $28,410 $23,763 $23,253 +27%Total Households 18,559 36,583 43,153 36,322 +27%Median Family Income $62,333 $68,414 $71,406 $63,243 +25%% Below Poverty Level 13% 11.1% 15% 10% +16%Source: Census.gov, 2007 ACS

MEDIAN hOME vALUE New Braunfels ISD $181,507City of New Braunfels $165,253Tri-County Area $159,689Source: Buildingnb.org/NBUAAD

RENTAL-OCCUpIED UNITS# Renter-occupied units 6,470Median cost (dollars) $823Source: Census.gov, 2007 ACS

MEDIAN COST OF RENTAL & MORTGAGE RATES# Housing units with a mortgage 7,691Median cost (dollars) $1,313Source: Census.gov, 2007 ACS

pROpERTy TAx RATESAd Valorem Taxes by Taxing Authority Rate per $100 Valuationon 100% of Current Market ValueCity of New Braunfels $ 0.409862Comal County 0.315201Comal ISD 1.64New Braunfels ISD 1.6525State of Texas 0.00Total tax rate if in NBISD $2.377563Total tax rate if in CISD $2.365063Sales tax: 8.25%

(6.25% state, 1.5% city, .5% county)

NO pERSONAL OR CORpORATE INCOME TAX IN TEXAS

UTILITIESELECTRICITYSupplier: LCRADistributor: NBUAvg Monthly Bill: Res – $117.87/1,385 kwh

WATERSupplier: NBUDistributor: Wells, Surface Water/SewerAvg. Month Bill: Res $26.71/8,484 gallons; Small Commercial – $69.84/28,727

NATURAL GASSupplier: Enterprise Products PartnersDistributor/Source: Centerpoint EnergyAvg. Monthly Bill: $10.33/mcf;Commercial –contracts available

Affordable Cost of Living, Unique Quality of Life

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Page 7: New Braunfels Demographic Profile

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EdU

CATIO

NEDUCATION

Comal County and the City of New Braunfels have two school districts: New Braunfels ISD is primarily within the city limits and Comal Independent School District which spans 589 miles of central Texas, including parts of five central Texas counties: Comal, Bexar, Hays, Kendall, and Guadalupe.

CISD has 12 elementary schools, five middle schools, and three high schools in the district and is rated as a Recog-nized school district by the Texas Education Agency. NBISD has 11 total schools within the district and rated as an academically accepted school district.

To keep pace with the explosive population growth in the area, both CISD and NBISD have passed bonds to build and expand schools, upgrade technology and purchase land for future schools. In 2005, CISD voters passed a $189 million bond issue followed by another bond in 2008 for $202.85-million to build three new elementary schools and expand the current middle and high schools. NBISD voters passed a $42 million bond package in May 2006 to address the current and projected student enrollment. For more information about CISD, vist www.comalisd.org, and for New Braunfels, visit www.newbraunfels.txed.net

Making Room for Future Generations

OctOber ‘08 Student / teacher May 2008 attendance rate enrOllMent ratiO (‘08) GraduateS 2006-2007 (tX avg 95.5%)

New Braunfels ISD 7,503 15.3/1 354 95.5%

Comal ISD 16,015 15.2/1 950 96%

NEARBy COLLEGES/UNIvERSITIESTexas Lutheran University in Seguin, 13 miles eastTexas State University in San Marcos, 16 miles north

COLLEGES AND UNIvERSITIES INSAN ANTONIO **(36 Miles south of New Braunfels) Northwest Vista CollegeNortheast Campus Our Lady of the Lake UniversityPalo Alto CollegeSan Antonio CollegeSt. Mary’s UniversityUTSA in San Antonio

**This list does not include all campuses in the San Antonio area.

pRIvATE, pAROChIAL AND SpECIAL SChOOLS IN NEW BRAUNFELS *Calvary Baptist Academy Cross Lutheran SchoolNew Braunfels Christian AcademySt. Peter & Paul Catholic School

CENTRAL TExAS TEChNOLOGy CENTER (CTTC)The Central Texas Techology Center (CTTC), located in NewBraunfels, serves as the regional workforce development campus for New Braunfels, Seguin and the regional area as well as provide higher education for the local communities. The CTTC offers a wide range of academic, technical and continuing education programs to include associate degrees through the colleges of the Alamo Community College District. Students can complete licensing and certification requirements in many trade programs throughspecialized curriculum. Workforce training programs can becreated or tailored to fit the needs of the local industries as an added benefit.

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Page 8: New Braunfels Demographic Profile

Build NB is a non-profit umbrella organization that

serves as the public/private partnership involving

the City of New Braunfels via their 4B Board, the

Greater New Braunfels Economic development

Foundation and The Greater New Braunfels

Chamber of Commerce. Our role is to provide

a confidential, single point of contact and offer

corporate support for businesses looking to

create new jobs in the area; either by relocating

new business or helping existing ones expand.

Visit www.buildnb.org to learn more about the

services and incentives we offer.

• Regionaldemographicandsocioeconomicdata

• Siteselection information through our GIS New Braunfels prospector program

• Introductions/testimonials with industry professionals

• Coordinate labor market analysis • Arrangeforcommunitybriefingandcustom tours of New Braunfels

• Introduction to community partners

• Prepare a customized package of Local/State “Incentives”

• Assist with specialized market research needs

• Follow-through with the development process

• Permit expediting through city departments

OUR SERvICES

390S.SeguinAve•NewBraunfels,TX78130•866/927.0905•[email protected]•www.buildnb.org

Build NB partners

MICHAEL MEEkChamber president

BARRY WILLIAMSGNBEdF president

JOHN MALIkNBIdC Board president

RUSTY BROCkMANChamber Economicdevelopment director

HOLLY COVINGTONChamber Economicdevelopment Specialist

SANdI SCHENdELAdministrative Assitant